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Retention Rates Misread | Salt Lake City News
Numbers don’t tell the whole story—Latter-day Saints’ retention rate isn’t as bad as it sounds. While a 54% figure sparks concern, it’s misleading when compared to Protestant averages that include dozens of denominations and ignore internal transfers. In reality, Latter-day Saints retain members at a rate comparable to Baptists, and even outperform many other faiths among young women. The key? Context. Misreading stats can distract from what’s working—and what still needs attention. Clearer data means clearer direction, helping us focus on real connection, not distorted reflections. Listen in…
The skinny
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