Google Gold for MSPs: Nate Freedman on Reviews, Local SEO & Lead Generation in 2026
Nate Freedman of MSP Sites and TechPro Marketing joins MSP Unplugged to share battle-tested Google strategies that are actually generating leads for MSPs right now.
In this episode, we break down how to turn Google into a predictable client acquisition engine — from turning Google Reviews into your #1 sales tool to optimizing your Google Business Profile, dominating local search, and adapting to AI-driven changes that are reshaping how prospects find MSPs in 2026.
We cover:
Why crossing 100 Google Reviews can boost your visitor-to-booked-call conversion by 40%+
The biggest mistakes MSPs make…
The skinny
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