Latest / Shane Hewitt and The Nightshift
SHIFTHEADS: Cheese Curds, Potholes, and a Protected Name
Quebec cheese curd designation is about geography, not quality, and that gap is where things get interesting. You have bought corn on the cob labeled from Neuville that came from all over the province. You paid extra for the story. The designation is supposed to close the gap between the label and the truth. Whether it does is a different question entirely.
Imagine paying extra for something because the label promises a specific place, and then finding out the label was doing more work than the product. It has already happened with corn on the cob in Quebec. It probably happened with cheese…
The skinny
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