Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How Silence in Video Boosts Viewer Retention
Episode 131 dives into an underused video marketing tactic: strategic silence. Lucas and Luna explore how intentional audio gaps—even just one to two seconds—can increase viewer retention, improve recall, and make your message stick. They break down a Microsoft study showing a 20% boost in key message recall when a pause follows a critical statement. The hosts also discuss real-world examples from Nike and Apple, and share tips on where to place silence for maximum impact. Plus, a mid-episode note on how listener support keeps the show ad-free.
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The skinny
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