Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#823: Hostinger CEO Daugirdas Jankus on scaling from a local player to a global force
Agility requires a business to both react to market shifts while also building a foundational platform that allows it to scale globally without losing its local touch. It's about having the core infrastructure in place to seize opportunity, wherever it appears.
Today, we're going to talk about the principles of scaling a business from a local player to a global force. We'll explore how the role of a brand's primary digital asset—its website—is evolving from a simple storefront into a dynamic engine for customer experience and growth, and how to stay responsive in rapidly shifting markets.
To…
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