Ep 51 | I Only Learn When It Hurts

The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors · Nov 9, 2026 · 24m

In year three of practice, I paid $3,500 in overdraft fees and spent six months in overdraft.

My best year ever ended with a phone call telling me I owed the IRS $40,000 in six weeks. That is when I finally changed how the money in my practice works, and this episode covers what I changed and what it taught me.

You will hear how I adapted the Profit First book for a practice, why I took marketing in-house, and how I now judge ad spend with an expense-adjusted ROI and a 30-day number. Then I give you one question to ask every time a problem keeps coming back.

What we cover:

The overdraft years…