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19. The 6-Part Marketing Engine Every Indie Game Studio Needs with Jay Rooney
Jay Rooney is the founder of Spawn Point Marketing, a fractional CMO practice for indie and AA game studios, and the publisher of Game & Word - an award-winning Substack examining video games through interdisciplinary academic lenses. In this episode, Jay breaks down why most indie studios are invisible at launch (hint: they started marketing too late), walks through his 6-component Functional Marketing Framework, and shares the scrappy story of how he grew a mobile game from zero to hundreds of thousands of users without a single dollar in ad spend. Plus: the high school vending machine…
The skinny
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