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Demystifying Your Launch Analytics - A Deep Dive into Launch Goals and Metrics · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

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Jessica: All
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Jessica: right,
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Jessica: hello
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Jessica: and
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Jessica: welcome
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Jessica: back
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Jessica: to
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Jessica: another
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Jessica: episode
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Jessica: of
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Jessica: the
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Jessica: Growing
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Jessica: a
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Jessica: Deeply
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Jessica: Rooted
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Jessica: Business
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Jessica: podcast.
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Jessica: My
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Jessica: name
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Jessica: is
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Jessica: Jess
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Jessica: and
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Jessica: I
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Jessica: am
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Jessica: so
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Jessica: excited
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Jessica: because
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Jessica: I'm
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Jessica: joined
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Jessica: here
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Jessica: again
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Jessica: by
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Jessica: Rachel.
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Jessica: She
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Jessica: is
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Jessica: back
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Jessica: from
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Jessica: maternity
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Jessica: leave.
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Jessica: How'd
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Jessica: it
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Jessica: go?
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Rachel: Oh,
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Rachel: it
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Rachel: not
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Rachel: long
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Rachel: kind
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Rachel: Eager
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Rachel: and
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Rachel: like
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Rachel: So
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Rachel: I'm
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Rachel: excited.
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Rachel: I
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Rachel: obviously
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Rachel: a
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Rachel: lot
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Rachel: of
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Jessica: Yeah,
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0:56
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Jessica: I
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Jessica: your
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Jessica: intuition
1:00
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1:00
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Jessica: business
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1:06
Jessica: data
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Jessica: and
1:06
Jessica: metrics.
1:07
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1:09
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Jessica: our
1:09
Jessica: launch
1:10
Jessica: theme
1:10
Jessica: and
1:11
Jessica: talking
1:11
Jessica: about
1:12
Jessica: demystifying
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Jessica: your
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Jessica: analytics.
1:14
Jessica: As
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Jessica: it
1:15
Jessica: relates
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Jessica: to
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Jessica: launching
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Jessica: and
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Jessica: how
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Jessica: you
1:18
Jessica: can
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Jessica: use
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1:19
Jessica: analytics
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1:20
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1:23
Jessica: and
1:24
Jessica: what
1:24
Jessica: you
1:24
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Jessica: release.
1:26
Jessica: So
1:26
Jessica: hopefully
1:26
Jessica: by
1:26
Jessica: the
1:26
Jessica: end
1:27
Jessica: of
1:27
Jessica: the
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Jessica: episode,
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Jessica: you're
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Jessica: going
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Jessica: to
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1:28
Jessica: clear
1:29
Jessica: understanding
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1:30
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Jessica: motivating
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Jessica: goals
1:33
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1:33
Jessica: yourself,
1:33
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1:34
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1:35
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1:36
Jessica: The
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Jessica: numbers
1:37
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1:38
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1:40
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1:40
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1:41
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1:41
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1:41
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1:42
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1:44
Rachel: Yeah,
1:44
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1:44
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1:45
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1:45
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1:45
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1:46
Rachel: everybody
1:46
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1:46
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1:47
Rachel: launching
1:47
Rachel: because
1:48
Rachel: we're
1:48
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1:48
Rachel: the
1:48
Rachel: biggest
1:48
Rachel: final
1:49
Rachel: sales
1:49
Rachel: push
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Rachel: of
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Rachel: the
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Rachel: year.
1:51
Rachel: And
1:52
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1:52
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1:54
Rachel: promotions,
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1:57
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1:58
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2:07
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2:14
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2:15
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2:15
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2:16
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2:16
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2:17
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2:17
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2:17
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2:17
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2:18
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2:18
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2:18
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2:18
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2:19
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2:22
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2:22
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2:26
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2:28
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2:29
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2:29
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2:46
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2:57
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2:58
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2:58
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2:59
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Rachel: your
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Rachel: goals.
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3:24
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3:27
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3:27
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3:28
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Rachel: you
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3:31
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3:31
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3:32
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3:33
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3:33
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3:33
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3:37
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3:40
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3:41
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3:41
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3:41
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3:42
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3:42
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3:42
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3:42
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3:43
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Rachel: of
3:43
Rachel: that,
3:43
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3:44
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3:45
Rachel: these
3:45
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3:45
Rachel: of
3:45
Rachel: range
3:46
Rachel: of
3:46
Rachel: goals
3:48
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3:48
Rachel: that
3:48
Rachel: you
3:48
Rachel: can
3:48
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3:49
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3:51
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3:51
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Rachel: are
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3:52
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3:54
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3:54
Rachel: me,
3:55
Rachel: I
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Rachel: think
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Rachel: I
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3:55
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3:56
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3:56
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3:57
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3:58
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4:01
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4:02
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4:02
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4:03
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4:03
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Rachel: setting
4:04
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4:05
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4:05
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4:05
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4:06
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4:06
Rachel: are
4:06
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4:06
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7:29
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7:48
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7:48
Rachel: this
7:49
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7:50
Rachel: just
7:50
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7:56
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7:57
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7:58
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7:58
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7:59
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8:03
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8:09
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8:09
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8:11
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8:18
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8:21
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8:21
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8:21
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8:22
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8:23
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8:23
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8:36
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8:37
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8:37
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8:38
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8:38
Jessica: Yeah.
8:40
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8:40
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8:40
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8:41
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8:45
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8:46
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8:46
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8:47
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8:49
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8:51
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8:51
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8:52
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Jessica: it
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Jessica: to
8:53
Jessica: just
8:54
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8:54
Jessica: your
8:54
Jessica: email
8:55
Jessica: list
8:55
Jessica: because
8:56
Jessica: with
8:56
Jessica: all
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Jessica: your
8:56
Jessica: launch
8:56
Jessica: efforts
8:57
Jessica: we
8:57
Jessica: always
8:57
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8:58
Jessica: a
8:58
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8:59
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8:59
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9:00
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9:00
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9:01
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9:01
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9:02
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9:02
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9:02
Jessica: people
9:02
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9:03
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9:03
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9:03
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9:03
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9:04
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9:04
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9:04
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9:04
Jessica: next
9:04
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9:05
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9:05
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9:06
Jessica: you
9:06
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9:07
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9:07
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9:08
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9:08
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9:08
Jessica: go.
9:09
Jessica: All
9:09
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9:09
Jessica: so
9:09
Jessica: let's
9:10
Jessica: talk
9:10
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9:11
Jessica: top
9:11
Jessica: of
9:11
Jessica: funnel
9:11
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9:12
Jessica: I
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9:12
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9:13
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9:13
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9:14
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9:14
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9:14
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9:14
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9:15
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9:15
Jessica: of
9:16
Jessica: the
9:16
Jessica: biggest
9:16
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9:18
Jessica: for
9:18
Jessica: My
9:18
Jessica: clients
9:19
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9:19
Jessica: getting
9:20
Jessica: you
9:21
Jessica: know,
9:21
Jessica: more
9:21
Jessica: numbers
9:22
Jessica: into
9:22
Jessica: top
9:23
Jessica: of
9:23
Jessica: funnel.
9:24
Rachel: Yeah.
9:24
Rachel: And
9:24
Rachel: I
9:24
Rachel: think
9:24
Rachel: the
9:25
Rachel: best
9:25
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9:25
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9:25
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9:25
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9:26
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9:26
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9:26
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9:27
Rachel: email
9:27
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9:27
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9:27
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9:28
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9:28
Rachel: biased,
9:28
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9:30
Rachel: the
9:30
Rachel: biggest
9:30
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9:31
Rachel: that
9:31
Rachel: you
9:31
Rachel: can
9:31
Rachel: do
9:31
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9:31
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9:32
Rachel: people
9:32
Rachel: from
9:32
Rachel: follower
9:33
Rachel: to
9:34
Rachel: like
9:34
Rachel: prospect
9:35
Rachel: of
9:35
Rachel: some
9:36
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9:36
Rachel: And
9:36
Rachel: the
9:36
Rachel: best
9:36
Rachel: way
9:37
Rachel: you
9:37
Rachel: can
9:37
Rachel: do
9:37
Rachel: that
9:37
Rachel: is
9:37
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9:38
Rachel: a
9:38
Rachel: very
9:39
Rachel: strategic
9:39
Rachel: lead
9:40
Rachel: magnet.
9:41
Rachel: breaking
9:41
Rachel: them
9:41
Rachel: out
9:42
Rachel: of
9:42
Rachel: this
9:42
Rachel: kind
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Rachel: of
9:43
Rachel: like
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9:45
Rachel: space
9:45
Rachel: that
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Rachel: could
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Rachel: your
9:46
Rachel: social
9:46
Rachel: media
9:47
Rachel: and
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Rachel: a
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Rachel: more
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Rachel: space
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Rachel: that
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Rachel: says,
9:51
Rachel: I've
9:52
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9:52
Rachel: this
9:52
Rachel: specific
9:53
Rachel: lead
9:53
Rachel: magnet
9:54
Rachel: for
9:54
Rachel: this
9:54
Rachel: specific
9:55
Rachel: person.
9:55
Rachel: And
9:56
Rachel: whoever
9:56
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9:56
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9:57
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9:57
Rachel: it
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9:59
Rachel: you
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Rachel: know,
9:59
Rachel: Kind
9:59
Rachel: of
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Rachel: identifies
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10:02
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10:04
Rachel: clarity
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10:06
Rachel: people
10:07
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10:07
Rachel: your
10:07
Rachel: top
10:07
Rachel: of
10:07
Rachel: funnel
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10:08
Rachel: purely
10:08
Rachel: just
10:08
Rachel: your
10:09
Rachel: audience
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10:09
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10:10
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10:11
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10:11
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10:12
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10:12
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10:12
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10:14
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10:14
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Rachel: your
10:18
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10:19
Rachel: funnel,
10:20
Rachel: the
10:21
Rachel: launch
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Rachel: funnel
10:21
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10:22
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10:23
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10:23
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10:23
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10:24
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10:25
Rachel: identifier
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10:26
Rachel: this
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10:27
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10:27
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10:28
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10:28
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10:28
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10:28
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10:29
Rachel: your
10:29
Rachel: launch
10:29
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10:29
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10:30
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10:30
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10:30
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10:31
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10:31
Rachel: then
10:31
Rachel: they
10:31
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10:31
Rachel: start,
10:32
Rachel: you
10:32
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10:32
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10:32
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10:32
Rachel: build
10:33
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10:33
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10:33
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10:33
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10:34
Rachel: So
10:34
Rachel: top
10:34
Rachel: of
10:34
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10:35
Rachel: I
10:35
Rachel: think
10:35
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10:35
Rachel: biggest
10:35
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10:36
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10:36
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10:36
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10:37
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10:37
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10:38
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10:39
Rachel: prospects
10:40
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10:41
Rachel: your
10:41
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10:41
Rachel: like
10:42
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10:42
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10:43
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10:43
Rachel: audience.
10:44
Jessica: Yeah,
10:44
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10:44
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10:45
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10:45
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10:45
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10:46
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10:46
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10:47
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10:47
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10:48
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10:48
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10:48
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10:49
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10:49
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10:49
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10:50
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10:53
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10:53
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10:53
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10:54
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10:54
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10:54
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10:55
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10:55
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10:56
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10:57
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10:57
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10:58
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10:59
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11:00
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11:01
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11:02
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11:03
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11:03
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11:05
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11:05
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11:05
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11:06
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11:06
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11:07
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11:07
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11:08
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11:08
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11:09
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11:09
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11:09
Jessica: email
11:09
Jessica: list
11:10
Jessica: is
11:10
Jessica: doing
11:11
Jessica: podcast
11:11
Jessica: tours
11:12
Jessica: and
11:12
Jessica: like
11:12
Jessica: Instagram
11:13
Jessica: live
11:13
Jessica: collabs.
11:14
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11:15
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11:15
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11:15
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11:15
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11:16
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11:17
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11:17
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11:17
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11:18
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11:18
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11:19
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11:20
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11:20
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11:20
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11:20
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11:20
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11:21
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11:21
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11:21
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11:21
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11:22
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11:22
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11:22
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11:23
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11:23
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11:24
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11:24
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11:24
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11:25
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11:26
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11:26
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11:27
Jessica: So
11:27
Jessica: I
11:27
Jessica: think
11:28
Jessica: and
11:28
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11:28
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11:28
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11:29
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11:29
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11:29
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11:29
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11:30
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11:30
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11:31
Jessica: You
11:31
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11:31
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11:31
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11:31
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11:32
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11:32
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11:32
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11:32
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11:33
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11:33
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11:33
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11:33
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11:34
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11:35
Jessica: But
11:35
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11:35
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11:37
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11:37
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11:37
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11:37
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11:38
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11:38
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11:39
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11:39
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11:39
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11:40
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11:40
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11:40
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11:40
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11:41
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11:41
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11:42
Jessica: are
11:43
Jessica: going
11:43
Jessica: through
11:43
Jessica: a
11:43
Jessica: really
11:43
Jessica: challenging
11:44
Jessica: season
11:45
Jessica: with
11:45
Jessica: social
11:45
Jessica: media
11:46
Jessica: because
11:46
Jessica: everyone's
11:46
Jessica: so
11:47
Jessica: distracted
11:47
Jessica: by
11:47
Jessica: the
11:47
Jessica: election
11:48
Jessica: you
11:48
Jessica: might
11:49
Jessica: have
11:49
Jessica: to
11:49
Jessica: get
11:49
Jessica: a
11:49
Jessica: little
11:49
Jessica: bit
11:50
Jessica: more
11:50
Jessica: creative
11:51
Jessica: on
11:51
Jessica: how
11:51
Jessica: to
11:51
Jessica: get
11:52
Jessica: that
11:52
Jessica: Lead
11:52
Jessica: magnet
11:53
Jessica: out
11:53
Jessica: and
11:53
Jessica: seen
11:54
Jessica: within
11:54
Jessica: the
11:54
Jessica: world.
11:54
Jessica: So
11:55
Jessica: I
11:55
Jessica: think
11:55
Jessica: that
11:55
Jessica: like
11:56
Jessica: podcast
11:57
Jessica: collabs
11:57
Jessica: are
11:57
Jessica: great.
11:57
Jessica: Instagram
11:58
Jessica: live
11:58
Jessica: collabs
11:58
Jessica: are
11:58
Jessica: great.
11:59
Jessica: Even
12:00
Jessica: just
12:00
Jessica: shit
12:00
Jessica: finding
12:00
Jessica: like
12:01
Jessica: niche
12:01
Jessica: Facebook
12:02
Jessica: groups
12:02
Jessica: that
12:02
Jessica: allow
12:02
Jessica: you
12:03
Jessica: to
12:03
Jessica: share
12:03
Jessica: freebies
12:04
Jessica: and
12:04
Jessica: resources
12:04
Jessica: like
12:04
Jessica: that
12:05
Jessica: can
12:05
Jessica: be
12:05
Jessica: a
12:05
Jessica: great
12:05
Jessica: way
12:06
Jessica: to
12:06
Jessica: get
12:07
Jessica: your
12:07
Jessica: self
12:07
Jessica: out
12:08
Jessica: and
12:08
Jessica: just
12:08
Jessica: really
12:08
Jessica: build
12:09
Jessica: that
12:09
Jessica: audience
12:09
Jessica: and
12:09
Jessica: get
12:10
Jessica: people.
12:10
Jessica: On
12:11
Jessica: to
12:11
Jessica: your
12:11
Jessica: email
12:11
Jessica: list,
12:12
Jessica: because
12:12
Jessica: like,
12:12
Jessica: I
12:13
Jessica: know
12:13
Jessica: people
12:13
Jessica: sell
12:14
Jessica: on
12:14
Jessica: social,
12:14
Jessica: but
12:15
Jessica: I
12:15
Jessica: don't,
12:15
Jessica: I'm
12:16
Jessica: you'll
12:16
Jessica: never
12:16
Jessica: convince
12:17
Jessica: me
12:17
Jessica: that
12:17
Jessica: that's
12:17
Jessica: the
12:17
Jessica: best
12:18
Jessica: way
12:18
Jessica: to
12:18
Jessica: go.
12:19
Jessica: And
12:19
Jessica: I
12:19
Jessica: feel
12:19
Jessica: like
12:19
Jessica: there's
12:20
Jessica: so
12:20
Jessica: much
12:20
Jessica: risk,
12:21
Jessica: especially
12:21
Jessica: with
12:21
Jessica: like
12:22
Jessica: the
12:22
Jessica: algorithm
12:23
Jessica: changing
12:23
Jessica: and
12:23
Jessica: all
12:24
Jessica: that
12:24
Jessica: one
12:25
Jessica: thing
12:25
Jessica: happens
12:26
Jessica: in
12:26
Jessica: the
12:26
Jessica: world
12:26
Jessica: that
12:26
Jessica: shifts
12:27
Jessica: everybody's
12:27
Jessica: focus,
12:28
Jessica: like
12:28
Jessica: there
12:28
Jessica: goes
12:28
Jessica: all
12:29
Jessica: your
12:29
Jessica: content
12:30
Jessica: for
12:30
Jessica: that
12:30
Jessica: window.
12:30
Jessica: feel
12:31
Jessica: like
12:31
Jessica: it's
12:31
Jessica: so
12:31
Jessica: much
12:32
Jessica: I
12:32
Jessica: guess
12:32
Jessica: it
12:32
Jessica: gives
12:32
Jessica: me
12:32
Jessica: so
12:32
Jessica: much
12:33
Jessica: more
12:33
Jessica: peace
12:33
Jessica: of
12:33
Jessica: mind
12:33
Jessica: when
12:33
Jessica: we've
12:34
Jessica: been
12:34
Jessica: constantly
12:34
Jessica: driving
12:35
Jessica: to
12:35
Jessica: that
12:35
Jessica: email
12:36
Jessica: list
12:36
Jessica: that
12:36
Jessica: we
12:36
Jessica: know
12:36
Jessica: we
12:37
Jessica: can
12:37
Jessica: sell
12:37
Jessica: to
12:37
Jessica: them
12:37
Jessica: there.
12:38
Rachel: Yep,
12:38
Rachel: exactly.
12:39
Rachel: I
12:39
Rachel: think
12:39
Rachel: just
12:40
Rachel: to
12:40
Rachel: reframe
12:40
Rachel: that
12:40
Rachel: for
12:41
Rachel: people
12:41
Rachel: who
12:42
Rachel: have
12:42
Rachel: been
12:42
Rachel: fed
12:43
Rachel: the
12:43
Rachel: noise
12:44
Rachel: of
12:44
Rachel: Instagram
12:45
Rachel: is
12:45
Rachel: the
12:45
Rachel: end
12:46
Rachel: all
12:46
Rachel: be
12:46
Rachel: all
12:46
Rachel: for
12:47
Rachel: business
12:48
Rachel: growth
12:48
Rachel: and
12:48
Rachel: all
12:48
Rachel: of
12:48
Rachel: that,
12:49
Rachel: if
12:49
Rachel: you
12:49
Rachel: look
12:50
Rachel: at
12:50
Rachel: the,
12:51
Rachel: you
12:51
Rachel: know,
12:52
Rachel: you're
12:52
Rachel: selling
12:53
Rachel: on
12:53
Rachel: social,
12:54
Rachel: the
12:54
Rachel: means
12:55
Rachel: to
12:55
Rachel: do
12:55
Rachel: it
12:56
Rachel: is
12:56
Rachel: through
12:56
Rachel: real
12:57
Rachel: Stories,
12:58
Rachel: blah,
12:58
Rachel: blah,
12:58
Rachel: blah,
12:58
Rachel: blah
12:59
Rachel: posts
13:00
Rachel: versus
13:01
Rachel: if
13:01
Rachel: we're
13:01
Rachel: telling
13:01
Rachel: you
13:02
Rachel: your
13:02
Rachel: means
13:02
Rachel: for
13:02
Rachel: your
13:03
Rachel: launch
13:03
Rachel: to
13:03
Rachel: be
13:04
Rachel: successful
13:04
Rachel: is
13:04
Rachel: growing
13:05
Rachel: using
13:05
Rachel: your
13:06
Rachel: lead
13:06
Rachel: magnet
13:06
Rachel: and
13:07
Rachel: using
13:07
Rachel: something
13:07
Rachel: like
13:07
Rachel: that.
13:08
Rachel: The
13:08
Rachel: podcast
13:08
Rachel: tours,
13:09
Rachel: the
13:09
Rachel: networking,
13:10
Rachel: all
13:10
Rachel: of
13:10
Rachel: that
13:10
Rachel: are
13:10
Rachel: the
13:11
Rachel: means
13:11
Rachel: to
13:12
Rachel: approaching
13:13
Rachel: a
13:13
Rachel: more
13:13
Rachel: strategic
13:14
Rachel: launch
13:14
Rachel: and
13:14
Rachel: a
13:14
Rachel: bigger
13:15
Rachel: audience
13:15
Rachel: with
13:16
Rachel: that.
13:16
Rachel: So
13:16
Rachel: Instagram
13:17
Rachel: does
13:17
Rachel: work.
13:17
Rachel: It's
13:18
Rachel: a
13:18
Rachel: place
13:19
Rachel: for
13:19
Rachel: it,
13:19
Rachel: but
13:20
Rachel: you
13:20
Rachel: cannot
13:20
Rachel: rely
13:21
Rachel: on
13:21
Rachel: You
13:22
Rachel: know
13:22
Rachel: it
13:22
Rachel: to
13:23
Rachel: do
13:23
Rachel: everything
13:24
Rachel: because
13:24
Rachel: it
13:24
Rachel: is
13:25
Rachel: so
13:25
Rachel: algorithm
13:26
Rachel: based.
13:27
Rachel: And
13:27
Rachel: so
13:27
Rachel: I
13:27
Rachel: think
13:27
Rachel: people
13:28
Rachel: are
13:28
Rachel: seeing
13:28
Rachel: that
13:28
Rachel: like
13:28
Rachel: you
13:28
Rachel: said
13:29
Rachel: right
13:29
Rachel: now
13:29
Rachel: there's
13:30
Rachel: such
13:30
Rachel: a,
13:31
Rachel: especially
13:31
Rachel: as
13:31
Rachel: we
13:31
Rachel: get
13:32
Rachel: into
13:32
Rachel: promotion
13:33
Rachel: season
13:33
Rachel: where
13:34
Rachel: people
13:34
Rachel: are
13:34
Rachel: paying
13:35
Rachel: and
13:35
Rachel: pushing
13:35
Rachel: ads
13:36
Rachel: up
13:36
Rachel: the
13:36
Rachel: wazoo.
13:37
Rachel: And
13:37
Rachel: so
13:38
Rachel: you
13:38
Rachel: literally
13:38
Rachel: are
13:39
Rachel: fighting
13:39
Rachel: against
13:39
Rachel: that
13:40
Rachel: and
13:40
Rachel: organic
13:40
Rachel: reach
13:41
Rachel: just
13:41
Rachel: can
13:41
Rachel: never
13:42
Rachel: compete
13:43
Rachel: with
13:43
Rachel: money
13:43
Rachel: behind
13:44
Rachel: a
13:44
Rachel: campaign.
13:45
Rachel: So
13:46
Jessica: yeah.
13:47
Jessica: Yep.
13:47
Jessica: Yep.
13:47
Jessica: Yep.
13:47
Jessica: Yep.
13:48
Jessica: I
13:48
Jessica: know
13:48
Jessica: and
13:49
Jessica: I'm
13:49
Jessica: just
13:49
Jessica: like
13:49
Jessica: can
13:49
Jessica: rift
13:50
Jessica: on
13:50
Jessica: social
13:50
Jessica: like
13:50
Jessica: I'm
13:51
Jessica: not,
13:51
Jessica: I'm
13:51
Jessica: kind
13:52
Jessica: of
13:52
Jessica: a
13:52
Jessica: social
13:52
Jessica: hater
13:52
Jessica: I
13:52
Jessica: feel
13:53
Jessica: like
13:53
Jessica: I
13:53
Jessica: think
13:53
Jessica: it's
13:53
Jessica: because
13:54
Jessica: one
13:54
Jessica: of
13:54
Jessica: the
13:54
Jessica: first
13:54
Jessica: things
13:54
Jessica: that
13:55
Jessica: I
13:55
Jessica: do
13:55
Jessica: when
13:55
Jessica: I
13:55
Jessica: start
13:55
Jessica: working
13:56
Jessica: with
13:56
Jessica: a
13:56
Jessica: new
13:56
Jessica: client
13:56
Jessica: is
13:56
Jessica: that
13:56
Jessica: I
13:57
Jessica: set
13:57
Jessica: up
13:57
Jessica: a
13:57
Jessica: traffic
13:57
Jessica: dashboard,
13:58
Jessica: like
13:59
Jessica: where
13:59
Jessica: the
13:59
Jessica: traffic
14:00
Jessica: is
14:00
Jessica: coming
14:00
Jessica: from,
14:01
Jessica: and
14:01
Jessica: Instagram
14:02
Jessica: is
14:02
Jessica: never.
14:03
Jessica: The
14:03
Jessica: top,
14:04
Jessica: like,
14:05
Jessica: unless,
14:05
Jessica: I
14:05
Jessica: mean,
14:06
Jessica: unless
14:06
Jessica: that's
14:06
Jessica: all
14:07
Jessica: they're
14:07
Jessica: doing,
14:07
Jessica: and
14:07
Jessica: it's
14:08
Jessica: usually
14:08
Jessica: not,
14:08
Jessica: it's
14:09
Jessica: so,
14:09
Jessica: like,
14:09
Jessica: I
14:09
Jessica: feel
14:10
Jessica: like
14:10
Jessica: once
14:10
Jessica: my
14:10
Jessica: clients
14:11
Jessica: see,
14:11
Jessica: like,
14:12
Jessica: you
14:12
Jessica: did
14:12
Jessica: all
14:12
Jessica: this
14:12
Jessica: work
14:12
Jessica: this
14:13
Jessica: month,
14:13
Jessica: and
14:13
Jessica: this
14:13
Jessica: is
14:14
Jessica: what
14:14
Jessica: Instagram
14:14
Jessica: brought
14:15
Jessica: to
14:15
Jessica: your
14:15
Jessica: website,
14:16
Jessica: versus,
14:16
Jessica: like,
14:16
Jessica: you've
14:17
Jessica: got
14:17
Jessica: a
14:17
Jessica: couple
14:17
Jessica: of
14:17
Jessica: articles
14:18
Jessica: that
14:18
Jessica: you
14:18
Jessica: wrote
14:19
Jessica: two
14:19
Jessica: years
14:19
Jessica: ago
14:20
Jessica: that
14:20
Jessica: are
14:20
Jessica: driving
14:21
Jessica: all
14:21
Jessica: that
14:22
Jessica: amount
14:22
Jessica: of
14:22
Jessica: traffic,
14:23
Jessica: like,
14:23
Jessica: and
14:23
Jessica: you
14:24
Jessica: don't,
14:24
Jessica: are
14:24
Jessica: not
14:24
Jessica: having
14:25
Jessica: to
14:25
Jessica: do
14:25
Jessica: anything,
14:25
Jessica: and
14:25
Jessica: if
14:25
Jessica: you
14:25
Jessica: take
14:26
Jessica: a
14:26
Jessica: week
14:26
Jessica: off,
14:26
Jessica: they'll
14:26
Jessica: keep
14:27
Jessica: driving
14:27
Jessica: that
14:27
Jessica: traffic.
14:28
Jessica: That's
14:28
Jessica: why
14:28
Jessica: I
14:28
Jessica: think
14:28
Jessica: it's
14:28
Jessica: so
14:29
Jessica: important,
14:30
Jessica: like
14:30
Jessica: Rachel
14:30
Jessica: talks
14:30
Jessica: about,
14:31
Jessica: to
14:31
Jessica: have
14:31
Jessica: that,
14:31
Jessica: like,
14:32
Jessica: Marketing
14:32
Jessica: ecosystem
14:34
Jessica: set
14:34
Jessica: up
14:34
Jessica: where
14:34
Jessica: you're
14:34
Jessica: not
14:35
Jessica: just
14:35
Jessica: relying
14:36
Jessica: on
14:36
Jessica: one
14:36
Jessica: channel.
14:37
Jessica: You're
14:37
Jessica: relying
14:38
Jessica: on
14:38
Jessica: multiple
14:39
Jessica: different
14:39
Jessica: channels
14:40
Jessica: and
14:40
Jessica: touch
14:40
Jessica: points.
14:41
Jessica: Facts.
14:42
Jessica: All
14:42
Jessica: right.
14:43
Jessica: Okay.
14:43
Jessica: So
14:43
Jessica: let's
14:44
Jessica: talk
14:44
Jessica: about
14:44
Jessica: everyone.
14:45
Jessica: I'm
14:45
Jessica: like,
14:45
Jessica: this
14:45
Jessica: is
14:45
Jessica: a
14:45
Jessica: big
14:46
Jessica: opportunity.
14:47
Jessica: Sales.
14:48
Jessica: But
14:49
Jessica: we're
14:49
Jessica: going
14:49
Jessica: to
14:49
Jessica: talk
14:49
Jessica: about
14:49
Jessica: sales
14:50
Jessica: page
14:50
Jessica: views.
14:50
Jessica: So
14:51
Jessica: I
14:51
Jessica: do
14:51
Jessica: think
14:51
Jessica: that
14:51
Jessica: this
14:51
Jessica: is
14:52
Jessica: like
14:52
Jessica: another
14:52
Jessica: kind
14:52
Jessica: of
14:53
Jessica: point
14:53
Jessica: in
14:53
Jessica: the
14:53
Jessica: funnel
14:53
Jessica: where
14:53
Jessica: we
14:54
Jessica: see
14:54
Jessica: a
14:55
Jessica: breakdown.
14:56
Jessica: And
14:56
Jessica: I
14:56
Jessica: guess
14:56
Jessica: whenever
14:56
Jessica: I
14:57
Jessica: can
14:57
Jessica: point
14:57
Jessica: out
14:57
Jessica: this
14:57
Jessica: number
14:57
Jessica: to
14:58
Jessica: my
14:58
Jessica: clients,
14:58
Jessica: it
14:58
Jessica: kind
14:58
Jessica: of
14:58
Jessica: gives
14:59
Jessica: them
14:59
Jessica: some
14:59
Jessica: peace
14:59
Jessica: of
14:59
Jessica: mind
15:00
Jessica: as
15:00
Jessica: well,
15:00
Jessica: because
15:00
Jessica: I
15:00
Jessica: think
15:00
Jessica: at
15:01
Jessica: this
15:01
Jessica: point
15:01
Jessica: in
15:01
Jessica: the
15:01
Jessica: launch,
15:02
Jessica: when
15:02
Jessica: we're
15:02
Jessica: starting
15:02
Jessica: to
15:02
Jessica: track
15:03
Jessica: sales
15:03
Jessica: page
15:03
Jessica: views,
15:04
Jessica: it
15:04
Jessica: can
15:04
Jessica: start
15:04
Jessica: to
15:04
Jessica: feel
15:05
Jessica: really
15:05
Jessica: personal
15:06
Jessica: because
15:06
Jessica: you've
15:06
Jessica: usually,
15:07
Jessica: you
15:07
Jessica: know,
15:07
Jessica: Done
15:07
Jessica: your
15:07
Jessica: webinar,
15:08
Jessica: you've
15:08
Jessica: done
15:08
Jessica: your
15:08
Jessica: challenge,
15:09
Jessica: you
15:09
Jessica: put
15:09
Jessica: your
15:09
Jessica: offer
15:09
Jessica: out
15:10
Jessica: there
15:10
Jessica: and
15:10
Jessica: you
15:10
Jessica: may
15:11
Jessica: be
15:11
Jessica: seeing,
15:12
Jessica: you
15:12
Jessica: know,
15:12
Jessica: people
15:12
Jessica: may
15:12
Jessica: be
15:13
Jessica: like,
15:13
Jessica: buying
15:14
Jessica: everybody
15:14
Jessica: loves
15:14
Jessica: me.
15:14
Jessica: And
15:15
Jessica: that
15:15
Jessica: feels
15:15
Jessica: really,
15:15
Jessica: really
15:16
Jessica: great.
15:16
Jessica: But
15:16
Jessica: sometimes
15:17
Jessica: we
15:17
Jessica: can
15:17
Jessica: see,
15:18
Jessica: you
15:19
Jessica: know,
15:19
Jessica: we're
15:19
Jessica: not
15:19
Jessica: seeing
15:19
Jessica: the
15:20
Jessica: results
15:20
Jessica: that
15:20
Jessica: we
15:20
Jessica: expected.
15:21
Jessica: And
15:21
Jessica: you
15:21
Jessica: can
15:21
Jessica: really
15:21
Jessica: get
15:22
Jessica: like
15:22
Jessica: down
15:22
Jessica: on
15:22
Jessica: yourself.
15:23
Jessica: And
15:23
Jessica: one
15:23
Jessica: of
15:23
Jessica: the
15:23
Jessica: numbers
15:24
Jessica: that
15:24
Jessica: I
15:24
Jessica: can
15:24
Jessica: look
15:24
Jessica: at
15:24
Jessica: really
15:25
Jessica: quickly
15:25
Jessica: is
15:25
Jessica: like,
15:26
Jessica: Oh,
15:26
Jessica: well,
15:26
Jessica: you're
15:26
Jessica: https:
15:27
Jessica: otter.
15:28
Jessica: ai
15:28
Jessica: It's
15:28
Jessica: not
15:28
Jessica: like
15:29
Jessica: people
15:29
Jessica: are
15:29
Jessica: seeing
15:29
Jessica: it
15:29
Jessica: and
15:29
Jessica: not
15:30
Jessica: wanting
15:30
Jessica: it.
15:30
Jessica: They're
15:30
Jessica: just
15:31
Jessica: not
15:31
Jessica: enough
15:31
Jessica: eyes
15:32
Jessica: on
15:32
Jessica: there.
15:33
Jessica: So
15:33
Jessica: what
15:33
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15:33
Jessica: we
15:34
Jessica: do
15:34
Jessica: to
15:34
Jessica: get
15:34
Jessica: more
15:34
Jessica: eyes
15:35
Jessica: on
15:35
Jessica: your
15:35
Jessica: sales
15:36
Jessica: page?
15:37
Rachel: Yeah,
15:37
Rachel: I
15:37
Rachel: think
15:37
Rachel: that's
15:38
Rachel: so
15:38
Rachel: funny
15:38
Rachel: about
15:38
Rachel: the
15:38
Rachel: whole
15:39
Rachel: taking
15:39
Rachel: things
15:39
Rachel: a
15:39
Rachel: little
15:40
Rachel: personal
15:40
Rachel: and
15:40
Rachel: that
15:40
Rachel: too,
15:41
Rachel: because
15:41
Rachel: like
15:41
Rachel: people
15:41
Rachel: work
15:42
Rachel: really
15:42
Rachel: hard
15:42
Rachel: on
15:42
Rachel: the
15:42
Rachel: sales
15:43
Rachel: page.
15:43
Rachel: And
15:43
Rachel: like,
15:43
Rachel: usually
15:44
Rachel: in
15:44
Rachel: a
15:44
Rachel: launch,
15:44
Rachel: you
15:44
Rachel: have
15:45
Rachel: kind
15:45
Rachel: of
15:45
Rachel: like
15:45
Rachel: vetted
15:45
Rachel: and
15:46
Rachel: optimized
15:47
Rachel: that
15:47
Rachel: part
15:47
Rachel: of
15:47
Rachel: things.
15:48
Rachel: And
15:48
Rachel: it
15:48
Rachel: could
15:49
Rachel: literally
15:49
Rachel: just
15:49
Rachel: be
15:50
Rachel: a
15:50
Rachel: traffic
15:50
Rachel: issue,
15:50
Rachel: just
15:51
Rachel: not
15:51
Rachel: enough
15:51
Rachel: eyeballs
15:52
Rachel: on
15:52
Rachel: it
15:53
Rachel: to
15:53
Rachel: make
15:53
Rachel: that
15:53
Rachel: conversion
15:54
Rachel: worth
15:55
Rachel: it
15:55
Rachel: or,
15:55
Rachel: you
15:56
Rachel: know,
15:56
Rachel: make
15:56
Rachel: it,
15:56
Rachel: you
15:56
Rachel: know,
15:57
Rachel: a
15:57
Rachel: number
15:57
Rachel: that
15:57
Rachel: is
15:58
Rachel: like
15:58
Rachel: a
15:58
Rachel: wow
15:58
Rachel: factor.
15:59
Rachel: definitely
16:00
Rachel: there
16:00
Rachel: are
16:01
Rachel: so
16:01
Rachel: many
16:01
Rachel: things
16:01
Rachel: you
16:01
Rachel: can
16:02
Rachel: do
16:03
Rachel: when
16:03
Rachel: it
16:03
Rachel: comes
16:03
Rachel: to
16:03
Rachel: your
16:03
Rachel: sales
16:04
Rachel: page,
16:04
Rachel: but
16:05
Rachel: I'm
16:05
Rachel: with
16:05
Rachel: you
16:05
Rachel: on
16:05
Rachel: this
16:06
Rachel: one.
16:06
Rachel: It
16:06
Rachel: does
16:07
Rachel: feel
16:07
Rachel: a
16:07
Rachel: little
16:07
Rachel: personal
16:08
Rachel: when
16:08
Rachel: you're
16:08
Rachel: like,
16:08
Rachel: Oh
16:08
Rachel: my
16:08
Rachel: gosh,
16:09
Rachel: why
16:09
Rachel: is
16:09
Rachel: like
16:09
Rachel: it
16:09
Rachel: not
16:10
Rachel: converting
16:10
Rachel: or
16:10
Rachel: why
16:11
Rachel: is
16:11
Rachel: nobody
16:11
Rachel: buying
16:11
Rachel: anything?
16:12
Rachel: And
16:12
Rachel: then
16:12
Rachel: you
16:12
Rachel: look
16:12
Rachel: at
16:13
Rachel: those
16:13
Rachel: numbers
16:13
Rachel: and
16:13
Rachel: you're
16:14
Rachel: like,
16:14
Rachel: Oh,
16:14
Rachel: well,
16:14
Rachel: there's
16:14
Rachel: been
16:15
Rachel: a
16:15
Rachel: hundred
16:15
Rachel: people
16:15
Rachel: on
16:15
Rachel: the
16:15
Rachel: page
16:16
Rachel: or
16:16
Rachel: 50
16:16
Rachel: people.
16:17
Rachel: And
16:17
Rachel: I
16:17
Rachel: definitely
16:18
Rachel: need
16:18
Rachel: X
16:19
Rachel: amount
16:19
Rachel: in
16:19
Rachel: order
16:19
Rachel: to
16:19
Rachel: reach
16:20
Rachel: my
16:20
Rachel: 5
16:20
Rachel: percent
16:20
Rachel: conversion
16:21
Rachel: goal
16:21
Rachel: kind
16:21
Rachel: of
16:21
Rachel: thing.
16:22
Jessica: Yeah,
16:23
Jessica: yes,
16:23
Jessica: I
16:23
Jessica: feel
16:23
Jessica: like
16:24
Jessica: we
16:24
Jessica: do
16:24
Jessica: put
16:24
Jessica: a
16:24
Jessica: lot
16:24
Jessica: of
16:24
Jessica: effort
16:24
Jessica: and
16:25
Jessica: energy
16:25
Jessica: on
16:25
Jessica: the
16:25
Jessica: sales
16:25
Jessica: page
16:26
Jessica: and
16:26
Jessica: I'm
16:26
Jessica: like,
16:26
Jessica: let's
16:27
Jessica: pull
16:27
Jessica: some
16:27
Jessica: of
16:27
Jessica: that
16:27
Jessica: effort
16:28
Jessica: and
16:28
Jessica: energy
16:28
Jessica: off
16:28
Jessica: and
16:29
Jessica: like
16:29
Jessica: work
16:29
Jessica: on
16:29
Jessica: just
16:29
Jessica: getting
16:30
Jessica: people
16:30
Jessica: into
16:31
Jessica: that
16:31
Jessica: sales
16:32
Jessica: page
16:32
Jessica: first.
16:33
Jessica: And
16:33
Jessica: then
16:33
Jessica: kind
16:33
Jessica: of
16:33
Jessica: going
16:34
Jessica: hand
16:34
Jessica: in
16:34
Jessica: hand
16:34
Jessica: with
16:34
Jessica: sales
16:35
Jessica: pages,
16:35
Jessica: just
16:35
Jessica: looking
16:36
Jessica: at
16:36
Jessica: conversions
16:37
Jessica: and
16:38
Jessica: conversions
16:38
Jessica: are
16:38
Jessica: my
16:39
Jessica: favorite.
16:39
Jessica: I
16:39
Jessica: think
16:39
Jessica: that's
16:39
Jessica: my
16:39
Jessica: favorite
16:40
Jessica: part
16:40
Jessica: of
16:40
Jessica: like,
16:41
Jessica: being
16:41
Jessica: a
16:41
Jessica: detective
16:42
Jessica: because,
16:42
Jessica: you
16:42
Jessica: know,
16:43
Jessica: there's
16:43
Jessica: conversions
16:44
Jessica: at
16:44
Jessica: each
16:44
Jessica: point
16:44
Jessica: of
16:44
Jessica: your
16:44
Jessica: funnel
16:45
Jessica: and
16:45
Jessica: sometimes
16:46
Jessica: you
16:46
Jessica: can
16:46
Jessica: really
16:46
Jessica: clearly
16:47
Jessica: see
16:47
Jessica: where
16:48
Jessica: the
16:48
Jessica: conversion
16:48
Jessica: stop
16:49
Jessica: happening
16:49
Jessica: and
16:49
Jessica: that
16:49
Jessica: makes
16:50
Jessica: it
16:50
Jessica: really
16:50
Jessica: easy
16:51
Jessica: to
16:51
Jessica: see,
16:51
Jessica: oh,
16:51
Jessica: if
16:52
Jessica: people
16:52
Jessica: are
16:52
Jessica: not,
16:53
Jessica: you
16:53
Jessica: know,
16:53
Jessica: people
16:53
Jessica: are
16:53
Jessica: getting
16:53
Jessica: to
16:54
Jessica: my
16:54
Jessica: checkout
16:54
Jessica: page
16:54
Jessica: and
16:54
Jessica: then
16:55
Jessica: they're
16:55
Jessica: not
16:55
Jessica: buying.
16:56
Jessica: But
16:56
Jessica: I
16:56
Jessica: have
16:57
Jessica: a
16:57
Jessica: good
16:57
Jessica: sales
16:57
Jessica: page
16:57
Jessica: conversion.
16:58
Jessica: I
16:58
Jessica: have
16:58
Jessica: a
16:58
Jessica: good
16:58
Jessica: number
16:59
Jessica: of
16:59
Jessica: people
16:59
Jessica: that
16:59
Jessica: are
16:59
Jessica: clicking
16:59
Jessica: to
16:59
Jessica: the
17:00
Jessica: sales
17:00
Jessica: page,
17:00
Jessica: but
17:00
Jessica: they're
17:00
Jessica: not
17:01
Jessica: clicking
17:01
Jessica: on
17:01
Jessica: that
17:01
Jessica: checkout
17:01
Jessica: page.
17:02
Jessica: Like,
17:02
Jessica: why
17:02
Jessica: is
17:02
Jessica: that?
17:03
Jessica: I
17:03
Jessica: think
17:03
Jessica: one
17:03
Jessica: of
17:04
Jessica: the
17:04
Jessica: last
17:04
Jessica: launches
17:05
Jessica: we
17:05
Jessica: did,
17:05
Jessica: there
17:05
Jessica: was
17:05
Jessica: actually
17:06
Jessica: like
17:06
Jessica: an
17:06
Jessica: error
17:06
Jessica: on
17:07
Jessica: the
17:07
Jessica: sales
17:07
Jessica: page
17:08
Jessica: that
17:09
Jessica: I
17:09
Jessica: could
17:09
Jessica: see
17:09
Jessica: people
17:09
Jessica: were
17:09
Jessica: getting
17:10
Jessica: there
17:10
Jessica: and
17:10
Jessica: then
17:10
Jessica: something
17:11
Jessica: was
17:11
Jessica: stopping
17:11
Jessica: them.
17:12
Jessica: And
17:12
Jessica: I
17:12
Jessica: could
17:12
Jessica: see
17:12
Jessica: that
17:13
Jessica: through
17:13
Jessica: the
17:13
Jessica: numbers.
17:13
Jessica: So
17:13
Jessica: I
17:13
Jessica: was
17:14
Jessica: able
17:14
Jessica: to
17:14
Jessica: go
17:14
Jessica: and
17:14
Jessica: look
17:15
Jessica: at
17:15
Jessica: the
17:15
Jessica: sales
17:15
Jessica: page
17:15
Jessica: and
17:15
Jessica: be
17:15
Jessica: like,
17:16
Jessica: Oh,
17:17
Jessica: as
17:17
Jessica: a
17:17
Jessica: user,
17:18
Jessica: as
17:18
Jessica: an
17:18
Jessica: experience,
17:18
Jessica: this
17:19
Jessica: feels
17:19
Jessica: weird
17:19
Jessica: to
17:20
Jessica: me.
17:20
Jessica: Like,
17:21
Jessica: let
17:21
Jessica: us
17:21
Jessica: fix
17:21
Jessica: this
17:22
Jessica: part
17:22
Jessica: of
17:22
Jessica: it.
17:22
Jessica: And
17:22
Jessica: then
17:23
Jessica: the
17:23
Jessica: conversions
17:24
Jessica: can
17:24
Jessica: lift
17:24
Jessica: up.
17:25
Rachel: Yeah.
17:25
Rachel: I
17:26
Rachel: think
17:26
Rachel: like
17:26
Rachel: that
17:26
Rachel: mentality
17:27
Rachel: of
17:27
Rachel: literally
17:28
Rachel: just
17:28
Rachel: being
17:28
Rachel: a
17:28
Rachel: detective
17:29
Rachel: during,
17:29
Rachel: you
17:30
Rachel: know,
17:30
Rachel: post
17:31
Rachel: launch
17:31
Rachel: or
17:31
Rachel: whatever,
17:31
Rachel: because
17:32
Rachel: even
17:32
Rachel: with
17:32
Rachel: just
17:32
Rachel: your
17:33
Rachel: sales
17:33
Rachel: page,
17:33
Rachel: like
17:33
Rachel: if
17:33
Rachel: you
17:34
Rachel: have
17:34
Rachel: Google
17:34
Rachel: analytics
17:35
Rachel: attached
17:35
Rachel: to
17:35
Rachel: something
17:36
Rachel: like
17:36
Rachel: that,
17:36
Rachel: you
17:36
Rachel: can
17:36
Rachel: see
17:37
Rachel: how
17:37
Rachel: much
17:37
Rachel: time
17:38
Rachel: they've
17:38
Rachel: spent
17:38
Rachel: on
17:38
Rachel: your
17:39
Rachel: page.
17:39
Rachel: Like,
17:40
Rachel: where,
17:40
Rachel: you
17:40
Rachel: know,
17:41
Rachel: if,
17:41
Rachel: You
17:41
Rachel: have
17:41
Rachel: like
17:42
Rachel: different
17:42
Rachel: buttons
17:42
Rachel: to
17:43
Rachel: click
17:43
Rachel: through,
17:43
Rachel: like
17:43
Rachel: you
17:43
Rachel: can
17:44
Rachel: see
17:44
Rachel: all
17:44
Rachel: of
17:44
Rachel: the
17:45
Rachel: behavior
17:45
Rachel: flow
17:46
Rachel: happening.
17:47
Rachel: And
17:47
Rachel: so
17:47
Rachel: for
17:47
Rachel: people
17:48
Rachel: who
17:48
Rachel: are
17:48
Rachel: kind
17:48
Rachel: of
17:48
Rachel: scared
17:49
Rachel: of
17:49
Rachel: numbers
17:49
Rachel: and
17:49
Rachel: for
17:50
Rachel: people
17:50
Rachel: who
17:51
Rachel: kind
17:51
Rachel: of
17:51
Rachel: lean
17:51
Rachel: against
17:52
Rachel: looking
17:52
Rachel: into
17:53
Rachel: some
17:53
Rachel: of
17:53
Rachel: this
17:53
Rachel: stuff,
17:53
Rachel: it
17:54
Rachel: can
17:54
Rachel: be
17:54
Rachel: really,
17:54
Rachel: really
17:55
Rachel: fascinating.
17:55
Rachel: And
17:56
Rachel: I
17:56
Rachel: have
17:56
Rachel: clients
17:56
Rachel: who
17:57
Rachel: would.
17:57
Rachel: probably
17:57
Rachel: never
17:58
Rachel: do
17:58
Rachel: their
17:58
Rachel: own
17:59
Rachel: investigative
18:00
Rachel: work
18:00
Rachel: during
18:00
Rachel: their
18:01
Rachel: launches,
18:02
Rachel: but
18:02
Rachel: when
18:02
Rachel: they
18:02
Rachel: see
18:02
Rachel: these
18:03
Rachel: insights
18:03
Rachel: and
18:03
Rachel: they're
18:04
Rachel: like,
18:04
Rachel: Oh
18:04
Rachel: wow,
18:05
Rachel: like
18:06
Rachel: I
18:06
Rachel: didn't
18:06
Rachel: realize
18:07
Rachel: that
18:07
Rachel: the
18:07
Rachel: behavior
18:08
Rachel: was
18:08
Rachel: so
18:08
Rachel: measurable.
18:09
Rachel: Like
18:09
Rachel: you
18:09
Rachel: can
18:10
Rachel: literally
18:11
Rachel: find
18:11
Rachel: out
18:12
Rachel: whatever
18:12
Rachel: you
18:12
Rachel: need
18:12
Rachel: to
18:12
Rachel: find
18:13
Rachel: out.
18:13
Rachel: Just
18:14
Rachel: if
18:14
Rachel: you
18:14
Rachel: look
18:14
Rachel: at
18:14
Rachel: your
18:15
Rachel: data
18:15
Rachel: and
18:15
Rachel: have
18:15
Rachel: the
18:15
Rachel: right
18:16
Rachel: tracking
18:16
Rachel: in
18:16
Rachel: place,
18:17
Rachel: like
18:17
Rachel: some
18:17
Rachel: people
18:18
Rachel: are
18:18
Rachel: very
18:18
Rachel: just
18:19
Rachel: blown
18:19
Rachel: away
18:19
Rachel: by
18:20
Rachel: how
18:20
Rachel: clear
18:21
Rachel: is
18:21
Rachel: clear
18:21
Rachel: and
18:23
Rachel: This
18:23
Rachel: day
18:24
Rachel: it
18:24
Rachel: is.
18:24
Rachel: I
18:24
Rachel: don't
18:24
Rachel: know
18:24
Rachel: what
18:24
Rachel: that
18:25
Rachel: saying
18:25
Rachel: is.
18:25
Jessica: Oh,
18:25
Jessica: I
18:25
Jessica: love
18:25
Jessica: it.
18:26
Jessica: it
18:26
Jessica: takes
18:26
Jessica: the
18:26
Jessica: emotion
18:26
Jessica: out
18:27
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18:27
Jessica: it.
18:27
Jessica: It
18:27
Jessica: helps
18:27
Jessica: you
18:28
Jessica: feel
18:28
Jessica: more
18:28
Jessica: confident
18:28
Jessica: in
18:28
Jessica: your
18:28
Jessica: decisions.
18:29
Jessica: It
18:29
Jessica: helps
18:29
Jessica: you
18:30
Jessica: not
18:30
Jessica: waste
18:30
Jessica: money
18:31
Jessica: because
18:31
Jessica: like
18:31
Jessica: you
18:31
Jessica: could
18:31
Jessica: be
18:32
Jessica: thinking,
18:32
Jessica: Oh,
18:32
Jessica: it's
18:32
Jessica: my
18:32
Jessica: lead
18:33
Jessica: magnet,
18:33
Jessica: but
18:33
Jessica: we
18:33
Jessica: can
18:34
Jessica: see
18:34
Jessica: like
18:34
Jessica: they
18:34
Jessica: converted
18:35
Jessica: through
18:35
Jessica: the
18:35
Jessica: lead
18:35
Jessica: magnet.
18:35
Jessica: They
18:36
Jessica: applied,
18:36
Jessica: they
18:36
Jessica: just
18:37
Jessica: didn't
18:37
Jessica: buy.
18:38
Jessica: So
18:38
Jessica: what,
18:38
Jessica: what
18:39
Jessica: happened
18:39
Jessica: here?
18:39
Jessica: And
18:40
Jessica: like,
18:40
Jessica: why
18:40
Jessica: didn't
18:40
Jessica: they
18:41
Jessica: buy
18:41
Jessica: it's
18:42
Jessica: that's
18:42
Jessica: an
18:42
Jessica: easy
18:42
Jessica: fix.
18:42
Jessica: You
18:43
Jessica: don't
18:43
Jessica: have
18:43
Jessica: to
18:43
Jessica: go
18:43
Jessica: and
18:43
Jessica: pay
18:43
Jessica: to
18:43
Jessica: create
18:44
Jessica: another
18:44
Jessica: lead
18:44
Jessica: magnet.
18:45
Jessica: You
18:45
Jessica: don't
18:45
Jessica: even
18:45
Jessica: have
18:45
Jessica: to
18:45
Jessica: go
18:45
Jessica: and
18:46
Jessica: create
18:46
Jessica: another
18:46
Jessica: sales
18:46
Jessica: page.
18:47
Jessica: You
18:47
Jessica: just
18:47
Jessica: have
18:47
Jessica: to
18:47
Jessica: fix
18:47
Jessica: that
18:48
Jessica: little
18:48
Jessica: bitty
18:48
Jessica: tiny
18:48
Jessica: thing
18:48
Jessica: on
18:49
Jessica: your
18:49
Jessica: checkout
18:49
Jessica: page.
18:50
Jessica: You
18:50
Jessica: could
18:50
Jessica: have
18:50
Jessica: thought
18:51
Jessica: it
18:51
Jessica: was
18:51
Jessica: anything
18:51
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18:51
Jessica: if
18:52
Jessica: you
18:52
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18:52
Jessica: have,
18:52
Jessica: if
18:52
Jessica: you
18:52
Jessica: would
18:53
Jessica: have
18:53
Jessica: guessed.
18:53
Jessica: So
18:54
Jessica: that's
18:54
Jessica: why
18:54
Jessica: I
18:55
Jessica: love
18:55
Jessica: numbers
18:55
Jessica: and
18:56
Jessica: I'll
18:56
Jessica: always
18:56
Jessica: be
18:56
Jessica: a
18:56
Jessica: numbers
18:57
Jessica: girl.
18:58
Jessica: Anything
18:58
Jessica: before
18:59
Jessica: we
18:59
Jessica: wrap
18:59
Jessica: up?
19:00
Rachel: No,
19:00
Rachel: I
19:00
Rachel: mean,
19:01
Rachel: I
19:01
Rachel: think
19:01
Rachel: if
19:01
Rachel: you're
19:02
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19:03
Rachel: of
19:03
Rachel: your
19:03
Rachel: numbers
19:03
Rachel: and
19:04
Rachel: hopefully
19:04
Rachel: this
19:04
Rachel: episode
19:05
Rachel: kind
19:05
Rachel: of
19:06
Rachel: demystified
19:06
Rachel: them
19:06
Rachel: and
19:07
Rachel: gave
19:07
Rachel: you
19:07
Rachel: some
19:08
Rachel: visibility
19:08
Rachel: and
19:08
Rachel: just
19:09
Rachel: how
19:09
Rachel: Powerful.
19:09
Rachel: They
19:09
Rachel: really
19:10
Rachel: are.
19:11
Rachel: Don't
19:11
Rachel: just
19:11
Rachel: look
19:11
Rachel: at
19:12
Rachel: one
19:12
Rachel: layer
19:12
Rachel: of
19:12
Rachel: it,
19:12
Rachel: which
19:13
Rachel: is
19:13
Rachel: how
19:13
Rachel: many
19:13
Rachel: people
19:14
Rachel: converted.
19:14
Rachel: Look
19:15
Rachel: at
19:15
Rachel: all
19:15
Rachel: of
19:15
Rachel: the
19:15
Rachel: various
19:16
Rachel: layers
19:16
Rachel: that
19:17
Rachel: kind
19:17
Rachel: of
19:17
Rachel: build
19:18
Rachel: on
19:18
Rachel: top
19:18
Rachel: of
19:18
Rachel: your
19:18
Rachel: conversion.
19:19
Rachel: it's
19:20
Rachel: really,
19:20
Rachel: really
19:20
Rachel: important
19:21
Rachel: to
19:22
Rachel: Just
19:22
Rachel: embrace
19:23
Rachel: the
19:23
Rachel: numbers
19:24
Rachel: because
19:24
Rachel: like
19:25
Rachel: just
19:25
Rachel: said,
19:25
Rachel: it
19:25
Rachel: takes
19:25
Rachel: the
19:26
Rachel: emotion
19:26
Rachel: out
19:26
Rachel: of
19:26
Rachel: it
19:26
Rachel: and
19:26
Rachel: launches
19:27
Rachel: are
19:27
Rachel: already
19:27
Rachel: emotional
19:28
Rachel: as
19:28
Rachel: it
19:28
Rachel: is
19:28
Rachel: because
19:29
Rachel: you've
19:29
Rachel: put
19:29
Rachel: so
19:30
Rachel: much
19:30
Rachel: time
19:30
Rachel: and
19:30
Rachel: energy
19:31
Rachel: into
19:31
Rachel: it.
19:32
Rachel: It
19:32
Rachel: can
19:33
Rachel: really
19:33
Rachel: just
19:34
Rachel: release
19:34
Rachel: any
19:34
Rachel: personal
19:35
Rachel: attack
19:36
Rachel: that
19:36
Rachel: you
19:36
Rachel: might
19:36
Rachel: feel.
19:37
Rachel: From
19:38
Rachel: whatever
19:39
Rachel: external
19:39
Rachel: forces
19:40
Rachel: may
19:40
Rachel: be
19:40
Rachel: at
19:41
Rachel: play
19:41
Rachel: when
19:41
Rachel: it's,
19:42
Rachel: you
19:42
Rachel: know,
19:42
Rachel: maybe
19:42
Rachel: it's
19:43
Rachel: election
19:43
Rachel: season,
19:43
Rachel: maybe
19:44
Rachel: it's
19:44
Rachel: a
19:44
Rachel: holiday
19:44
Rachel: that
19:44
Rachel: you
19:45
Rachel: tend
19:45
Rachel: to
19:45
Rachel: launch
19:45
Rachel: around
19:46
Rachel: and,
19:46
Rachel: it
19:46
Rachel: just
19:46
Rachel: is
19:47
Rachel: a
19:47
Rachel: little
19:47
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19:47
Rachel: more
19:47
Rachel: helpful
19:48
Rachel: than
19:48
Rachel: just
19:48
Rachel: sitting
19:48
Rachel: there
19:49
Rachel: and
19:49
Rachel: being
19:49
Rachel: down
19:49
Rachel: on
19:49
Rachel: yourself.
19:50
Jessica: Yeah,
19:51
Jessica: and
19:51
Jessica: I
19:51
Jessica: forgot
19:51
Jessica: I
19:51
Jessica: didn't
19:51
Jessica: mention
19:52
Jessica: this
19:52
Jessica: before,
19:52
Jessica: but
19:53
Jessica: if
19:53
Jessica: you're
19:53
Jessica: not
19:53
Jessica: a
19:53
Jessica: numbers
19:54
Jessica: person,
19:54
Jessica: I
19:55
Jessica: have
19:55
Jessica: a
19:55
Jessica: new
19:56
Jessica: freebie
19:56
Jessica: opt
19:56
Jessica: in
19:57
Jessica: out.
19:57
Jessica: It's
19:58
Jessica: called
19:58
Jessica: the
19:58
Jessica: Launch
19:58
Jessica: Cure
19:59
Jessica: Guide.
19:59
Jessica: It
19:59
Jessica: actually
20:00
Jessica: has
20:00
Jessica: a
20:00
Jessica: metric
20:01
Jessica: scorecard,
20:01
Jessica: so
20:02
Jessica: like
20:02
Jessica: what
20:02
Jessica: numbers
20:02
Jessica: to
20:03
Jessica: look
20:03
Jessica: at
20:03
Jessica: in
20:03
Jessica: your
20:03
Jessica: launch,
20:04
Jessica: what
20:04
Jessica: do
20:04
Jessica: those
20:04
Jessica: metrics
20:05
Jessica: mean,
20:06
Jessica: and
20:06
Jessica: then
20:06
Jessica: I
20:07
Jessica: give
20:07
Jessica: you
20:07
Jessica: like
20:07
Jessica: kind
20:07
Jessica: of
20:08
Jessica: like
20:08
Jessica: things
20:08
Jessica: that
20:08
Jessica: you
20:08
Jessica: should
20:09
Jessica: think
20:09
Jessica: about
20:09
Jessica: tweaking,
20:10
Jessica: along
20:10
Jessica: with
20:10
Jessica: some
20:10
Jessica: like
20:10
Jessica: ChatGPT
20:12
Jessica: prompts,
20:12
Jessica: because
20:12
Jessica: I
20:12
Jessica: love
20:12
Jessica: ChatGPT,
20:14
Jessica: to
20:14
Jessica: help
20:14
Jessica: you
20:14
Jessica: with
20:14
Jessica: executing
20:15
Jessica: on
20:16
Jessica: those
20:17
Jessica: ideas.
20:18
Jessica: So
20:18
Jessica: you
20:18
Jessica: can
20:18
Jessica: go
20:19
Jessica: grab
20:19
Jessica: it.
20:19
Jessica: It'll
20:19
Jessica: be
20:19
Jessica: linked
20:20
Jessica: down
20:20
Jessica: below.
20:21
Jessica: Rachel
20:22
Jessica: and
20:22
Jessica: I
20:23
Jessica: are
20:23
Jessica: she's
20:23
Jessica: back
20:24
Jessica: now.
20:24
Jessica: She's
20:25
Jessica: back.
20:25
Jessica: If
20:25
Jessica: anybody
20:26
Jessica: needs
20:27
Jessica: a
20:27
Jessica: launch
20:28
Jessica: dream
20:28
Jessica: team,
20:29
Jessica: definitely
20:30
Jessica: reach
20:30
Jessica: out
20:30
Jessica: to
20:30
Jessica: us
20:31
Jessica: and
20:31
Jessica: let
20:31
Jessica: us
20:31
Jessica: know
20:31
Jessica: we're
20:31
Jessica: booking
20:32
Jessica: launches
20:32
Jessica: for
20:33
Jessica: January
20:35
Jessica: 2025.
20:36
Jessica: Q1
20:36
Jessica: 2025.
20:37
Jessica: Q1
20:38
Jessica: 2025.
20:40
Jessica: So
20:40
Jessica: let
20:40
Jessica: us
20:40
Jessica: know
20:41
Jessica: and
20:42
Jessica: like
20:42
Jessica: this
20:43
Jessica: podcast
20:43
Jessica: if
20:43
Jessica: you
20:43
Jessica: found
20:43
Jessica: it
20:44
Jessica: helpful.
20:44
Jessica: Forward
20:44
Jessica: to
20:44
Jessica: your
20:44
Jessica: Biz
20:45
Jessica: Besky
20:45
Jessica: and
20:46
Jessica: until
20:46
Jessica: next
20:46
Jessica: week,
20:47
Jessica: we
20:47
Rachel: are
20:48
Rachel: rooting
20:49
Rachel: for
20:49
you.