Joe Barnes - What is a brand? (and how to launch a successful one)
What is a brand?
This is one of those ghoulish, new-age internet questions that keeps me up at night. I don’t really understand brands and branding, but thankfully Joe Barnes is an accomplished Brand Strategist, graphic designer, painter and visual storyteller - so he can set me straight!
In this podcast, we are discussing branding, personal versus professional branding, the mechanics of branding, how creativity works, is controversy a good thing? And more.
Listen on Spotify:
Watch the full interview:
Timestamps:
0:00 - Intro
01:00 - What is a brand?
06:00 - The mechanics of branding
10:00 -…
The skinny
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