The Content Audit That Saved Salesforce

Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts · Sep 26, 2026 · 6m · transcript

Most companies treat their content library like a digital attic, hoarding years of PDFs and blog posts that no one reads. But at Salesforce, the approach was radically different. They conducted a brutal content audit that identified which assets actually drove revenue and which were just noise. This episode breaks down how they used data to prune dead weight, redirect resources to high-performing formats, and ultimately turned their content engine into a precise sales accelerator rather than a broadcasting megaphone. We look at the specific metrics they tracked, the uncomfortable decisions…