James Phelan: Behind the Campaign that Sold Andersons Cove
What does it take to build a world-class marketing campaign for one of New Zealand's most extraordinary private coastal estates?
In this episode of The Better Podcast, Jen Baird sits down with James Phelan, National Residential Marketing Manager at Bayleys, to unpack the strategy, discipline, and thinking behind the Andersons Cove campaign.
Set across 48 hectares of palm-fringed coastline between Mangawhai and Langs Beach, Andersons Cove is a once-in-a-generation coastal estate — long shielded from public view and known only to a discreet circle of family and close friends. Marketing a…
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