Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
How We’d Structure Home Service Marketing From $5M to $10M
What does the perfect marketing team actually look like for a $5M home service company trying to reach $10M?
John Wilson and Jack Carr go head-to-head to build a marketing department from scratch, with Sam Preston judging every decision.
They start with the exact same $5M appliance repair business, zero internal marketing employees, and a $400K payroll budget. Across five rounds, they have to decide who to hire first, what to keep outsourced, when to bring marketing in-house, and what gets cut when the budget tightens.
Along the way, they break down lifecycle marketing, lead generation, PPC…
The skinny
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