Latest / Business Class: The Global Tourism Leadership Conversation
Donuts, Detours & DIY: Building Better Tourism Through Education
What do donuts in Amish country, curious bison in Wyoming, and 30,000 learners have in common? A passionate conversation about the evolution of tourism marketing and the power of education. In this episode, Stephen Ekstrom is joined by Chris Cavanaugh, founder of Magellan Strategy Group, to explore a winding career path from brand management to quirky consulting—and the birth of the DIY Tourism Marketing movement.
Together, they unpack the importance of curiosity, the need for accessible and transformational learning, and why mid-career tourism pros are the key to the industry’s future. From…
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