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23: Why Waiting Until College to Build NIL Is a Mistake

What if your athlete didn’t wait until college to build her NIL, but arrived on campus already prepared, confident, and visible? In this episode of the NXTVB Podcast, Susan sits down with Rebecca Martinez, former collegiate volleyball player, strength and conditioning coach, and social media strategist working directly with elite volleyball athletes in the NIL space.

Together, they break down what NIL really looks like behind the scenes — not the highlight reels you see online, but the mindset, strategy, and consistency that actually create opportunity. This conversation is a must-listen for…

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