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SBP 211: The Cannes Cut - Creators, Commerce, and Amazon's Canvas: Day 2 Reflections
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This episode has been presented by System1.
Everyone talks about the full funnel. Amazon has actually built it. Day 2 of the Sleeping Barber's Cannes Cut takes Marc and V from the Amazon port activation, a full marina-length brand experience housing a cafe, a speakeasy, 30 meeting rooms, and a stage headlined by Shaquille O'Neal and Oprah, to a sit-down interview with Lauren Anderson, US Head of the Brand Innovation Lab.
Lauren explains what the 'canvas' framing actually means for advertisers: not a menu of placements to check, but a working-backwards discipline from brand…
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