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Purpose vs. Meaning in Brands | Dr. Martina Olbert | 427
When it comes to the "higher purpose" of your brand or organization, how much control do you have on either versus the values customers will place on them?
Today we will examine the impact COVID has had on how consumers see brands and the value we place on them. To get a better understanding I've invited Dr. Martina Obert to join me. Martina is the CEO of Meaning Global, an expert strategy consultancy helping leaders envision new possibilities for future innovation, value creation, and growth. She is also recognized by Forbes as The Meaning Expert™.
Martina explains how COVID created a shift…
The skinny
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