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VeChain Joins The Fight🚨Upgrades & Roadmap INTERVIEW · The Paul Barron Crypto Show

• 0:00
  Speaker 1: Today, let's drive into a project overview that we do
• 0:03
  Speaker 1: a course from time to time, and we're going to
• 0:05
  Speaker 1: be jumping into v chain a little bit more because
• 0:08
  Speaker 1: this is a blockchain that is built for people and
• 0:11
  Speaker 1: their communities and the planet. We're going to find out
• 0:13
  Speaker 1: what they are up to. So let me bring in
• 0:16
  Speaker 1: mister Day coming in from v Chane.
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  Speaker 2: How are you, hey, Paul, I'm good. Thank you so
• 0:21
  Speaker 2: much for having me on.
• 0:22
  Speaker 1: So you you guys are listen. Vj has been around
• 0:26
  Speaker 1: for a long time. I've remembered this as one of
• 0:28
  Speaker 1: the leading Web three platforms back in twenty twenty one
• 0:32
  Speaker 1: when we saw really an explosion of Web three projects.
• 0:36
  Speaker 1: Where have you guys been? What have you been doing?
• 0:38
  Speaker 1: So you know, over the last few years.
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  Speaker 3: That's the question I get asked all the time, is, Hey,
• 0:44
  Speaker 3: I remember v chain. You guys did a lot back
• 0:46
  Speaker 3: in the day, you had Walmart, BMW.
• 0:48
  Speaker 2: What have you guys been doing?
• 0:49
  Speaker 3: And the interesting thing is that I think since then,
• 0:52
  Speaker 3: v chain has been continuing to build out use cases
• 0:56
  Speaker 3: and applications for blockchain technology that companies and everyday people
• 0:59
  Speaker 3: use every day. But somehow the rest of Web three
• 1:02
  Speaker 3: forgot to pay attention. And so while we've been off
• 1:05
  Speaker 3: building DeFi ETFs, finding more platforms for people to sell
• 1:09
  Speaker 3: and buy crypto, digital asset treasuries, et cetera, the interest
• 1:14
  Speaker 3: in building useful technology that people can use every day
• 1:18
  Speaker 3: kind of fell away. People couldn't gamble on that't people
• 1:21
  Speaker 3: couldn't make a quick buck out of digital transformation. And
• 1:24
  Speaker 3: so the sad fact of life is we've been busy
• 1:26
  Speaker 3: building B to B and B two C applications, gathering
• 1:29
  Speaker 3: five million users on the vibetter dot com platform, rewarding
• 1:32
  Speaker 3: people for doing.
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  Speaker 2: Better actions every day.
• 1:35
  Speaker 3: That's all been going on without people realizing that that's
• 1:38
  Speaker 3: blockchain mass adoption every day at scale. And I want
• 1:42
  Speaker 3: to help remind people that we're still here.
• 1:45
  Speaker 1: Okay, So building adoption, I think is a key thing
• 1:49
  Speaker 1: because obviously we'll see maybe what could be one of
• 1:53
  Speaker 1: the best adoption cycles coming with all of what we're
• 1:56
  Speaker 1: seeing right now in terms of growth in the crypto
• 1:58
  Speaker 1: and the digital asset market in general. Well, I'm looking
• 2:01
  Speaker 1: at your website, so you've got this for I see it,
• 2:03
  Speaker 1: and I understand for individuals. Explain what you do, which
• 2:07
  Speaker 1: would be around for businesses for sure.
• 2:11
  Speaker 3: So from the early days, Sonny lou Our founder and CEO,
• 2:15
  Speaker 3: understood that from his background working with complex organizations luxury goods,
• 2:20
  Speaker 3: that there is a requirement to have a single source
• 2:24
  Speaker 3: of truth verified data in modern day. Now you have
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  Speaker 3: digital product passports requirements for sustainable supply chain traceability, second third,
• 2:32
  Speaker 3: fourth tier, and that requirement is only going to get
• 2:37
  Speaker 3: more stringent as we go. The early use cases for
• 2:40
  Speaker 3: v chain were around digital product passport supply chain traceability
• 2:44
  Speaker 3: with the likes of walmup BMW. More recently we've looked
• 2:47
  Speaker 3: at product authenticity with Lululemon. These are big global brands.
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  Speaker 3: These are Fortune five hundred companies that are using blockchain
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  Speaker 3: technology every day. That was the narrative, I guess, if
• 2:58
  Speaker 3: you want to call it that that v chain rode
• 3:00
  Speaker 3: in on and somewhere along the way that okay, that
• 3:02
  Speaker 3: was fun v chain and continuing to deliver that technology.
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  Speaker 3: Those applications are still being used every week every month
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  Speaker 3: to the tune of millions of transactions.
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  Speaker 2: What's next?
• 3:12
  Speaker 3: And enterprise blockchain or mainstream adoption for B to B
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  Speaker 3: use cases kind of fell away in the public consciousness.
• 3:19
  Speaker 3: Since then, the focus has been more about how do
• 3:21
  Speaker 3: we now put blockchain technology and crypto into everyday people's hands.
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  Speaker 3: How do we get people to have an application on
• 3:27
  Speaker 3: their iPhone or on their Android device that they use
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  Speaker 3: every day that makes meaningful use of web three and cryptotechnology.
• 3:35
  Speaker 3: And that's what we're doing right now.
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  Speaker 2: All right.
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  Speaker 1: So you mentioned a brand Lulu Lemon, because this is
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  Speaker 1: one of the big fit brands out there that it's
• 3:45
  Speaker 1: not like fast fashion. This is a major brand that
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  Speaker 1: in terms of clothing in the market that gets into
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  Speaker 1: young adults people that maybe we'll understand this a little
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  Speaker 1: bit more. But you're talking about authenticity, Explain that how
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  Speaker 1: does that work?
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  Speaker 3: So so, in a number of different markets, counterfeit products
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  Speaker 3: is a particular challenge, and so whether you use QR codes,
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  Speaker 3: unique data, NFC chips and so on, there's a number
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  Speaker 3: of different technology components that you can put together that
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  Speaker 3: give a greater assurance that a product is authentic. Lululemon
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  Speaker 3: obviously is a huge brand. They've got a significant markup.
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  Speaker 3: There's a big challenge for them and making sure that
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  Speaker 3: people are buying authentic product for them. In certain markets
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  Speaker 3: and certain jurisdictions, they're losing millions, if not hundreds of
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  Speaker 3: millions of dollars to counterfeit products that looks like their
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  Speaker 3: product but actually isn't and so it's a constant struggle.
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  Speaker 3: Blockchain technology has been proven for years, since twenty seventeen,
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  Speaker 3: twenty eighteen, to be a useful technology to provide the
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  Speaker 3: base layer of data for multiple supply chain participants, multiple
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  Speaker 3: ingredient suppliers and end manufacturers, and that then can interact
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  Speaker 3: with a verification device on mobile or whatever channel people
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  Speaker 3: tend to use.
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  Speaker 1: Interesting all right, so that could scale because I mean,
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  Speaker 1: this is a problem that we've seen in the space
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  Speaker 1: for some time, especially whether it's CLO industry. You could
• 5:01
  Speaker 1: get this into luxury goods, all sorts of things that
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  Speaker 1: would roll around this. This has been one of the
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  Speaker 1: promises of Web three for quite some time. I remember
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  Speaker 1: we've talked about this, you know, hundreds of videos. I
• 5:12
  Speaker 1: feel like, because it is a use case, how far
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  Speaker 1: are we from this becoming real everyday use?
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  Speaker 3: This is real everyday use. It has been real every
• 5:23
  Speaker 3: day use since twenty seventeen, twenty eighteen. It just seems
• 5:25
  Speaker 3: to be that people have forgotten, well, people haven't paid
• 5:28
  Speaker 3: attention to the fact that it's happening or Honestly speaking,
• 5:31
  Speaker 3: most people don't care what CRM your company uses, what
• 5:34
  Speaker 3: cloud device.
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  Speaker 2: Your company uses, exactly.
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  Speaker 3: Honestly speaking, this isn't that sexy most of the time,
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  Speaker 3: and people don't need to know what flavor of blockchain
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  Speaker 3: sits underneath your tracing device. It just needs to know
• 5:44
  Speaker 3: that your product is authentic. And so we'll continue to
• 5:47
  Speaker 3: do the B to B software as a service, infrastructure
• 5:50
  Speaker 3: as a service work in the background, whether we get
• 5:52
  Speaker 3: the plaud it's for it or not, and the customers
• 5:55
  Speaker 3: and the enterprises will continue to read the benefits.
• 5:57
  Speaker 1: Yeah, for sure. Listen, I saw this news on Paramount
• 6:01
  Speaker 1: and UFC, and I'm looking at this. I don't know
• 6:03
  Speaker 1: if you guys know that are following the video today,
• 6:05
  Speaker 1: but there's been a big fight for what's going on
• 6:09
  Speaker 1: with Warner Brothers. Paramount has been attempting to get access
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  Speaker 1: to It's a huge library. But of course Paramount is
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  Speaker 1: also partnered with UFC. If Paramount wins Warner Brothers, which
• 6:20
  Speaker 1: would create an even deeper library, this could become a
• 6:24
  Speaker 1: major partnership with what UFC is doing. And this already
• 6:28
  Speaker 1: was a big deal because it was going to be
• 6:30
  Speaker 1: removing pay per views so I thought, well, who in
• 6:32
  Speaker 1: crypto is connected to this? And then up pops v Chain.
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  Speaker 2: I'm like, what, this.
• 6:39
  Speaker 1: Is going to be amazing for them, So explain the
• 6:41
  Speaker 1: partnership first. When you guys, did your deal with Dana
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  Speaker 1: and what are you trying to do with it?
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  Speaker 3: Yes, So the UC is a fantastic platform, a billion
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  Speaker 3: fans worldwide, fast growing, high optane, high visibility. This is
• 6:58
  Speaker 3: if you're looking for non parts of and sports. By that,
• 7:01
  Speaker 3: I mean if you're going to get behind an audience
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  Speaker 3: that has an appreciation for technology, that has appreciation for innovation,
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  Speaker 3: that has a global reach, that if you sponsor the
• 7:13
  Speaker 3: blue team, the red team doesn't hate you, and vice versa.
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  Speaker 3: UFC is kind of universal. Maybe fans may pick one
• 7:18
  Speaker 3: fighter or another, but everybody loves Daana and so working
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  Speaker 3: with a platform that big is obviously significant in terms
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  Speaker 3: of reach. Working with someone like Dana as an entrepreneur,
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  Speaker 3: obviously he's got significant experience in growing different platforms, relationships
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  Speaker 3: with Meta on the board and further afield. It's a
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  Speaker 3: combination of both UFC or TKO more widely and Dana
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  Speaker 3: as a global entrepreneur. It starts with obviously helping to
• 7:44
  Speaker 3: raise everyday awareness of web three. That's where it started
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  Speaker 3: years and years ago. We've done a number of demonstrations
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  Speaker 3: of the technology with them around product authenticity, around using
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  Speaker 3: NFC chips, and authentication for merchandise, which again is not
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  Speaker 3: something that's at scale today because frankly, the authenticity of
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  Speaker 3: USC merchandise is not a big enough problem for them
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  Speaker 3: to care about compared to Lulu Lemon, for example. What
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  Speaker 3: I am interested in seeing is that v chains technology
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  Speaker 3: is used in the mainstream UFC app every day by
• 8:12
  Speaker 3: fans to help them earn rewards for doing better every day.
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  Speaker 3: The BYB Build Your Body app was recently launched a
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  Speaker 3: few months ago in partnership with the UFC, which tracks
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  Speaker 3: the journey of a number of fighters guys who were
• 8:24
  Speaker 3: three hundred, three hundred fifty pounds discovered MMA, found their
• 8:27
  Speaker 3: way into the octagon and became champions. The BYB app
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  Speaker 3: allows people to watch workouts from standard workouts to fighter
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  Speaker 3: specific workouts and get rewarded for doing so. And so
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  Speaker 3: Dana's view and that one is, I want my fans,
• 8:43
  Speaker 3: I want the followers of UFC to become healthier. That's
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  Speaker 3: going to be more easy, more significant, if we give
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  Speaker 3: them a little bit of reward from time to time,
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  Speaker 3: and also we can track and log when people have
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  Speaker 3: verified workouts completed, and we can demonstrate the impact of
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  Speaker 3: our organization that can benefit green financing, that can benefit
• 9:01
  Speaker 3: purpose financing from banks, that can help.
• 9:03
  Speaker 2: Reduce the cost of debt.
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  Speaker 3: There's a significant amount that the the Better type apps
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  Speaker 3: can benefit organizations like the UFC, and we're just getting started.
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  Speaker 1: Yeah, I think this is something intriguing because you look
• 9:16
  Speaker 1: at the partnership here and to your point, especially around data,
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  Speaker 1: they've done a really good job on the marketing aspect,
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  Speaker 1: but also expanding the reach because even you know TKO
• 9:26
  Speaker 1: partner with polymarket, they announced their first partnership there. I
• 9:30
  Speaker 1: think this is only going to expand the UFC brand.
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  Speaker 1: Then you apply what you guys are doing with them,
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  Speaker 1: this could end up scaling in a lot of different areas.
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  Speaker 1: Where would you say right now, you guys see the
• 9:42
  Speaker 1: partnership going. If you could kind of manifest this out
• 9:45
  Speaker 1: a couple of years with everything they're doing, where do
• 9:48
  Speaker 1: you think this could go.
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  Speaker 3: What I'd love to see is the existing the Better apps.
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  Speaker 3: So there's fifty apps on vbetter dot com that help
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  Speaker 3: reward people for doing better actions every day that could
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  Speaker 3: be better for you, you physically, for your community, or
• 10:02
  Speaker 3: for the planet. Now, not every UC fan is going
• 10:04
  Speaker 3: to be vision aligned with vchain on doing better for
• 10:07
  Speaker 3: the wider world, or people have struggles that are closer
• 10:09
  Speaker 3: to home. Right, So first up, if we can help
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  Speaker 3: people get healthier every day and help reward them for
• 10:14
  Speaker 3: doing so, that's a good thing. If the UFC can
• 10:17
  Speaker 3: look at the impact it's having on its fan base
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  Speaker 3: and genuinely become competitive for its fan base doing better.
• 10:25
  Speaker 3: You've got a billion fans all around the world that
• 10:27
  Speaker 3: you can catalyze to do something for your organization or
• 10:30
  Speaker 3: for themselves every day, or for the UFC foundation, or
• 10:33
  Speaker 3: for a number of good causes that the UFC supports. The
• 10:37
  Speaker 3: fan engagement and genuine engagement. By that, I don't mean
• 10:40
  Speaker 3: watching videos and watching highlights. I mean doing something in
• 10:43
  Speaker 3: the world. If we can catalyze that fan base, if
• 10:46
  Speaker 3: we can give them challenges, give them activities that can
• 10:49
  Speaker 3: be activated in their mobile apps, and we can reward
• 10:52
  Speaker 3: them for doing that every day. That's three hundred and
• 10:54
  Speaker 3: sixty five billion individual actions that Dana can call the
• 10:58
  Speaker 3: fans to every day, sorry every year. That's huge. That's
• 11:03
  Speaker 3: better and we can do that with the tools we
• 11:06
  Speaker 3: have available to it.
• 11:07
  Speaker 1: Well, and it's a global you know, this is a
• 11:08
  Speaker 1: global phenomenon what obviously the UFC has been able to do.
• 11:12
  Speaker 1: But they're starting to migrate into other components of you know,
• 11:16
  Speaker 1: entrepreneurialship to what you know Dana's doing. So he's definitely
• 11:20
  Speaker 1: carrying this across. Maybe this partnership will you know, start
• 11:22
  Speaker 1: to accelerate in those areas as well. I'm looking at
• 11:25
  Speaker 1: at this upgrade you guys had just done, which is
• 11:28
  Speaker 1: the Hiabosa Is that right? Hiabosa is life? Yeah, So
• 11:33
  Speaker 1: explain what this does for v chain, what's the benefit
• 11:37
  Speaker 1: for it and where are you going with this one?
• 11:41
  Speaker 3: So, over the course of the last year, v chain's
• 11:43
  Speaker 3: been going through the biggest technical upgrades that it's had
• 11:46
  Speaker 3: in basically since launched to mainenet. I won't go through
• 11:50
  Speaker 3: all of the technical details. For the simple case of brevity,
• 11:53
  Speaker 3: we've upgraded staking on the v chain blockchain.
• 11:56
  Speaker 2: Okay, earning staking rewards is.
• 11:57
  Speaker 3: No longer going to be passive, so we are encouraging
• 12:00
  Speaker 3: people to take active control of their steak to have
• 12:03
  Speaker 3: a better ability to secure the network, and so that
• 12:06
  Speaker 3: will also have a benefit to the tokenomics. For vth
• 12:09
  Speaker 3: O vitho which is our reward token and also used
• 12:12
  Speaker 3: for GAS. It's a two token model, and vchain VET
• 12:15
  Speaker 3: generates vitos used for GAS vs on the network two
• 12:18
  Speaker 3: token model simply for separation and make it more user
• 12:21
  Speaker 3: friendly for anybody building applications. If the governance token is
• 12:26
  Speaker 3: the same as the gas token, you have all sorts
• 12:28
  Speaker 3: of complexities like you've seen with Ethereum and others don't
• 12:31
  Speaker 3: need to do more on that, but so vito will
• 12:34
  Speaker 3: become more deflationary. We'll see more self custody staking of VET,
• 12:41
  Speaker 3: so if you have VET on an exchange, you're not
• 12:43
  Speaker 3: going to earn rewards anymore. Some exchanges also don't pass
• 12:46
  Speaker 3: on their rewards to their customers for staking, so you
• 12:49
  Speaker 3: need to.
• 12:49
  Speaker 2: Get to Stargate.
• 12:50
  Speaker 3: Stargate is the platform on vchain where you do your
• 12:53
  Speaker 3: staking and from that you earn the rewards. Hyabusa takes
• 12:57
  Speaker 3: it a level further where now we have only one
• 12:59
  Speaker 3: hundred one validators able to produce blocks at any one time.
• 13:03
  Speaker 3: We are oversubscribed on validators right now, and you've seen
• 13:06
  Speaker 3: institutions come in and become validators on the network, so
• 13:09
  Speaker 3: they need to put steak up to become validators and
• 13:13
  Speaker 3: produce blocks in exchange for awards. You see Fembuschi, you
• 13:16
  Speaker 3: see Draper Dragon. In there, we have Koel's becoming validators too,
• 13:20
  Speaker 3: Wendy O and more coming soon. So you actually start
• 13:23
  Speaker 3: having validators with personalities, validators with purpose, and Wendy's case
• 13:28
  Speaker 3: particularly offering some of her staking rewards to charity as
• 13:32
  Speaker 3: part of her commitment while also helping raiseer wends for
• 13:34
  Speaker 3: v chain. The engagement with the staking side of v
• 13:38
  Speaker 3: chain now is has more personality, has greater security, and
• 13:42
  Speaker 3: has greater decentralization. So it's a whole bunch of different
• 13:45
  Speaker 3: upgrades all at once.
• 13:47
  Speaker 1: I like it well, the fact that you're doing all
• 13:49
  Speaker 1: of these things at once. I'm looking at your Twitter account,
• 13:51
  Speaker 1: which you guys aren't following v chain over on x
• 13:53
  Speaker 1: to it right now it's v chain official. But the
• 13:56
  Speaker 1: fact that you guys have all of this occurring at
• 13:58
  Speaker 1: one time, What does the roadmap look like for twenty
• 14:02
  Speaker 1: twenty six if you're this active right now?
• 14:06
  Speaker 3: So we've still got more to do. Interstellar as the
• 14:08
  Speaker 3: final stage of the renaissance. There's going to be more
• 14:11
  Speaker 3: technical upgrades that will make it easier for builders for
• 14:13
  Speaker 3: interoperability with vchain. That's still coming. Honestly speaking, my priority
• 14:18
  Speaker 3: for twenty twenty six is more adoption of the better applications,
• 14:21
  Speaker 3: more use of people using vbetter dot com applications every day,
• 14:26
  Speaker 3: and being able to integrate with partners like the UFC.
• 14:30
  Speaker 3: We're talking to other major sporting properties, We're talking to
• 14:32
  Speaker 3: other major enterprises, those who have a demand for sustainable actions.
• 14:37
  Speaker 3: So whether that's using reusable coffee monks, whether that's using
• 14:40
  Speaker 3: public transport, decreasing your carbon footprint, using electric vehicles. There
• 14:44
  Speaker 3: are fifty different ways every day that people can earn
• 14:46
  Speaker 3: rewards for doing sustainable or better actions, as I said,
• 14:49
  Speaker 3: for themselves, for their community, or for the planet. There
• 14:51
  Speaker 3: are hundreds, if not millions of organizations in the world
• 14:55
  Speaker 3: who want to catalyze that impact. You have a positive
• 14:58
  Speaker 3: impact on the world, which also has a bunch of
• 15:00
  Speaker 3: business benefits for them. If we can partner with those
• 15:02
  Speaker 3: organizations have their customers start validating those sustainable actions every
• 15:08
  Speaker 3: day on vchain, we're driving the right type of actions.
• 15:12
  Speaker 3: We're driving use of the technology we're rewarding people for
• 15:15
  Speaker 3: doing good in the world. That's going to be a
• 15:17
  Speaker 3: key to our growth over the next few weeks and months.
• 15:19
  Speaker 3: So that's where a lot of our energy is going
• 15:21
  Speaker 3: right now.
• 15:23
  Speaker 1: I like it and the Builder's Hub. I was looking
• 15:25
  Speaker 1: at your website here, what exactly is this? So is
• 15:28
  Speaker 1: this where you're helping companies and developers start to build
• 15:31
  Speaker 1: on it? Or how does this work?
• 15:34
  Speaker 3: Absolutely, we've got about three hundred enterprise applications from all
• 15:37
  Speaker 3: sorts of different major enterprises on the B to B side.
• 15:40
  Speaker 3: On the B two C side with the better we've
• 15:42
  Speaker 3: got fifty and growing applications. Anybody who wants to look
• 15:46
  Speaker 3: through documentation videos, who want to apply for grants, we
• 15:50
  Speaker 3: have a great founder's program and be better as well.
• 15:52
  Speaker 3: This is the place to do it. You've got examples,
• 15:54
  Speaker 3: code repos anything you need. You can go to the
• 15:57
  Speaker 3: Builder's Hub on vchain dot org and you can start
• 16:00
  Speaker 3: your journey there. You've even got an introductory video from
• 16:03
  Speaker 3: Sonny there that talks about what it's like to be
• 16:05
  Speaker 3: the founder of blockchain. Definitely watched that one. That took
• 16:08
  Speaker 3: some serious production, but there's a lot of real great
• 16:10
  Speaker 3: nuggets of experience and wisdom in there from surviving and
• 16:13
  Speaker 3: thriving through many different cycles of Web three.
• 16:17
  Speaker 1: Well, you know, it's interesting because web three is one
• 16:19
  Speaker 1: of the I think it was one of the cornerstones
• 16:21
  Speaker 1: of even our own channel when we first started really
• 16:25
  Speaker 1: reporting on blockchain, Web three was I felt going to
• 16:28
  Speaker 1: be one of the breakouts. And you know, it's kind
• 16:30
  Speaker 1: of like the Internet. It becomes one of those things
• 16:32
  Speaker 1: that are kind of hidden in plain sight where we're
• 16:36
  Speaker 1: going to start seeing more and more adoption exactly to
• 16:39
  Speaker 1: the use cases that you guys have.
• 16:41
  Speaker 2: Done so far.
• 16:42
  Speaker 1: So intriguing that all this has been going on. I'm
• 16:45
  Speaker 1: glad that we got a chance to cover it because
• 16:47
  Speaker 1: this I think we'll open some eyes for a lot
• 16:49
  Speaker 1: of people on understanding what you guys are up to,
• 16:52
  Speaker 1: but also more importantly, what web three is up to
• 16:55
  Speaker 1: as a whole, which is cool. So thanks so much
• 16:58
  Speaker 1: for coming in today.
• 16:59
  Speaker 3: We pre.
• 17:01
  Speaker 2: Thanks, Paul. I appreciate that you bet all.
• 17:03
  Speaker 1: Right, So you guys know what to do. If you're
• 17:05
  Speaker 1: not in our own private member group, get in right now.
• 17:09
  Speaker 1: And the way we do it is very simple.
• 17:11
  Speaker 2: It's free.
• 17:12
  Speaker 1: All you have to do is hit the link down below.
• 17:14
  Speaker 1: That'll get you in. Follow me out there on X
• 17:17
  Speaker 1: at Paul Baron. We'll catch you next time, right here
• 17:19
  Speaker 1: on The Paul Baron Show.