Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2

Carl Gould #70secondCEO · Aug 28, 2026 · 1m

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer: I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36 months, whatever.

Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something that you think…