Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
The Silent Tax Of Shrinkflation
Shrinkflation is no longer a temporary blip; it is a structural shift in how consumer goods companies protect margins. This episode examines the specific mechanics behind why your favorite snack bags and household cleaners are getting smaller, not cheaper. We look at the data from major CPG firms who have quietly reduced package weights by five to ten percent while keeping shelf prices static. Lucas breaks down the psychology of price anchoring and why consumers rarely notice until the difference becomes stark. Luna explores the supply chain pressures that make this strategy so attractive for…
The skinny
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