Latest / Back In The Closet - Two Crazy Cat Ladies / Small Acts, Big Impacts: Helping Cats In Need with Mission Meow
Transcript
- 0:00I'm Jay, I'm Adrian, and together we are crazy.
- 0:04Ladies, I'm. Going to cut you.
- 0:08I think I just peed. Buckle up.
- 0:10We're back in the closet. Welcome to another episode.
- 0:19Look back in the closet with the 2 crazy cat ladies.
- 0:21Guys, this is a very important episode.
- 0:24It's a very special episode. We are joined by one of our
- 0:27favorite people on the planet, Sally Williams, the the owner
- 0:31and founder of Mission Meow making a huge difference in this
- 0:35in this beautiful cat community that we live in.
- 0:38And we want to talk about the, the importance of the importance
- 0:44of making that small, that small impact, right?
- 0:50Like or not, no, it's making a big impact, but making that
- 0:53small. It's just a little bit goes a
- 0:55long way, right? Small axe, that small little
- 0:58thing that you. Yeah, that small thing that
- 1:00creates a ripple effect in the bigger perspective.
- 1:04And we know it, you know it. That's why you started this
- 1:08beautiful organization. And so we just want to share it
- 1:11with all of you guys, especially for those of you guys that are,
- 1:14you know, feeling like you're just, you know, unsure about,
- 1:18you know, financials right now, you're unsure about where the
- 1:21world's going. And you know, if you're watching
- 1:23the media, I'm sure you're scared about of.
- 1:26Your prices for every off, yeah, I mean.
- 1:31I mean, but what's like been on our hearts is that it is kitten
- 1:34season. You know, this morning even our
- 1:37own, our own shelter here at the Animal Foundation was saying how
- 1:41they're going to start euthanizing healthy animals
- 1:43because they are overcrowded. And it's heartbreaking.
- 1:47Like it's like, why can't we just have that 80 acres cat
- 1:51sanctuary? We can just go, right?
- 1:54Like we So what can we do? You know the the problem seems
- 1:58so weird. Yes, well, let's start by
- 2:02talking about you and Mission Meow and and what you started
- 2:05here. And so anybody that doesn't know
- 2:07you and Mission Meow, please give us a a little yeah
- 2:10introduction and let us. Know why you?
- 2:12Started this and and and what it's amazing effective to
- 2:17unpack. Right, so much to unpack.
- 2:20So mission meow, basically get our, our goal is to give as many
- 2:26large grants to small feline centric nonprofits all across
- 2:31the US to make impactful and lasting change.
- 2:35That's the goal. We focus on the small
- 2:38organizations that are largely volunteer run grass roots doing
- 2:44the work, you know, and so it came about post COVID when an
- 2:50organization I was volunteering for had to give up their Cafe
- 2:53space and downsize. And they started doing more TNR
- 2:56and they, they just like completely pivoted and they were
- 3:01our first grant recipient actually.
- 3:03And what we did was we raised and gave them $10,000 to help
- 3:08create a better space into where they had moved.
- 3:12It wasn't quite working for them.
- 3:13So the money that we gave to them allowed that happen.
- 3:17It improved their adoption room. It gave them a whole kitten
- 3:20room, an area for proper washer dryer, like all the things that
- 3:25they really needed. And when I was researching and
- 3:29I'm like, Oh my gosh, like if it's happening to them and I
- 3:31think of them as being they're small but mighty, right?
- 3:34They have a really loyal following which not all not
- 3:37everybody has time for social media has the best website
- 3:41because our budget doesn't afford it.
- 3:42And I thought if these guys are having to make these decisions,
- 3:46what's happening? So I became a keyboard warrior
- 3:48warrior and literally just started going state by state and
- 3:52Googling, you know, cat rescue fundraiser, cat rescue closing
- 3:55cat rescue struggle. It like any different type of
- 3:58words and it became very clear that this was an epidemic that
- 4:05small feeling centric nonprofits, rescues, foster
- 4:08based programs, TNR organizations were really
- 4:12struggling and they just need our help because honestly,
- 4:17without them, what's our what's the biggest problem we have cat
- 4:20overpopulation, right? That's why everybody struggles.
- 4:23Kitten season comes, it gets amplified.
- 4:25But the struggle for even the larger shelters who even the big
- 4:29ones sometimes pause, right intake is closed.
- 4:32You hear that even at the big ones, but these little guys, I
- 4:38mean, they do the work. They're doing the TNR, they're
- 4:41taking the contracts with the townships, they're taking on the
- 4:44special needs cats, they're taking on the senior cats.
- 4:47Like they're really doing the work.
- 4:49Because no disrespect, everybody's finds their lane.
- 4:54Everybody's doing what they're can, but not everybody takes the
- 4:58town contracts. Some organizations run a little
- 5:01bit more like a business than I wish and they would be more
- 5:03about the lives. So I just have to say that
- 5:07because these guys, the ones we work with, that's it for them,
- 5:11that is it for them. They are just boots on the
- 5:15ground doing the hard work. We just went to Long Island City
- 5:21this past weekend and gave a grant to a woman run
- 5:25organization and they are urban and they are in the alleys and,
- 5:31you know, in precarious situations doing TNR, doing
- 5:35rescue. This is what's happening all
- 5:37across our country, and they need our support right now.
- 5:44Since we started the mission meow, I would say this has been
- 5:47a time where I'm seeing the most stress on the organization.
- 5:51So they need us now more than ever.
- 5:53Yeah. Actually, I just like to stop,
- 5:56pause and reflect for like 1 minute about how beautiful the
- 6:02cat community is, right? Like, I mean, we, you know,
- 6:04we've been in the pet health community for 20 years now.
- 6:07The first ten was, was very dog centric and it was more about,
- 6:11you know, breeders and, and, and, and people who just love
- 6:15their dogs. And that's all very beautiful,
- 6:18very beautiful things. But when we, when we shifted
- 6:22over and decided to become the 2 crazy cat ladies and we got
- 6:25involved in the cat community, like a overwhelming majority of
- 6:30people in the cat community are rescuers.
- 6:32Even if they're just people and they don't have a 5O1C3,
- 6:35they're, they're not, you know, they're not working with other
- 6:38people. They're just on their own every
- 6:40single day. Sally, we have people that are
- 6:41like, hey, I take care of a colony me outside, you know, in
- 6:44my backyard. I have, you know, the cat people
- 6:47are like the most beautiful people in the world, like the
- 6:50most loving people in the world. So yeah, hands down.
- 6:55So I'm like, I'm just so grateful that you we're both
- 6:58like when you first told us about this idea that you had of
- 7:01mission meow, it was like, this is beautiful.
- 7:04This is amazing because it's going to help all of those
- 7:07small, you know, those the people that we talked to on a
- 7:11regular basis, right? Like the people that that really
- 7:13need support and need help. And it is, you know, a, a small
- 7:17act with huge impact. And I know you're celebrating.
- 7:21These girl, the allergy is here. Oh yeah.
- 7:27Oh yeah, everywhere. I wonder why in just a second
- 7:30though, because you spoke about the very first.
- 7:32You know, when you realize this need was there and you were able
- 7:35to go out and do this beautiful thing, we'll get more into the
- 7:38logistics of that, but you were able to give them $10,000.
- 7:41I feel so strongly, we know so many people in our community
- 7:45that they don't have an extra X amount of money, disposable
- 7:48income, but they go and they volunteer and we hear so much
- 7:52about it's not just the emotional fatigue, it's the,
- 7:56it's, it's the going into these situations of so much need and
- 8:00not having even the basic things that are needed.
- 8:04The, the newspapers for the TNR cages, a washer and dryer.
- 8:08Like is anyone going to volunteer to do all the towels?
- 8:11You know, like. So important.
- 8:14Yes. So like when you talk about a
- 8:16$10,000 gift, it's like, Oh my God, like.
- 8:21Some of them have been 3000, some of them have been, you
- 8:24know, over 16,000 and they all have made a huge difference.
- 8:29And you said washer dryer like people to me it was like, Oh my
- 8:33gosh, how we fundraise for a washer dryer.
- 8:35Like it's not very sexy, but guess what?
- 8:37That washer dryer saves lives that that organization takes in
- 8:42ringworm kittens and nobody else does where they are.
- 8:47So that, that gift of that saved lives.
- 8:51And she was such a smart shopper.
- 8:54She was able to get 2 sets. So one in the main foster area
- 8:57and one in the rescue space. So it, I mean, she really
- 9:01maximized that grant when she was like, if I can get a deal,
- 9:04can I get more than one? Really.
- 9:06Like, of course, yes. Yeah.
- 9:09More lives, yes, but at that point when I think she had, I
- 9:15don't like close to maybe 1520 ringworm kittens at one point,
- 9:18like just you know, and those kittens would have been
- 9:21euthanized. That brand that specifically,
- 9:25you know, I know, saved those lives.
- 9:28Oh wow, I love. I love that you're like washer
- 9:31and dryer. It's not sexy, but it saves
- 9:34lives, right? And I think that's the beauty of
- 9:36what of what you're doing. And I, and I really want this to
- 9:38be about sorry when Annie comes on my lap.
- 9:41For those of you listening, I can't think straight.
- 9:43I, I can't. It's just.
- 9:47So this is all ability to speak or think.
- 9:50And she's a great example. Every meeting we ever have.
- 9:53And I'm like, thanks for being so helpful in that meeting.
- 9:55I can't Annie is a great example of a cat that was dumped and
- 9:59she's just so special. Like I love that these these
- 10:03organizations, these volunteers, these people that do this, they
- 10:05recognize the significance of each little life.
- 10:08And I feel like what you're doing for for people that don't
- 10:13really understand or that are looking.
- 10:14And I know that there's so much need and you already have
- 10:16applications in. But you know, for Jay and I,
- 10:19it's like if we did have a little something leftover, we
- 10:22want. Who is that?
- 10:24Desmond. As Desmond, this.
- 10:29Gotcha. Anniversary a week ago and he
- 10:31came from one of the organizations that we gave a
- 10:35grant to. So they gave them a check and
- 10:38they literally that day I handed them the check and they handed
- 10:41me Desmond and I got the better deal.
- 10:43Oh. Yes.
- 10:48All right, so we need to back up and what were we see a cat
- 10:52jumped in my lap, but OK, both. Of you Come on, calm down.
- 10:56I want to. Focus on this a little bit
- 10:58because I know that there's so much need, but I think that you
- 11:00know your idea for doing this. If people are wondering like
- 11:03what do you mean you fundraise and got $10,000 or $16,000 to
- 11:07give it's. Not I don't want to make it
- 11:09sound like, oh, like the fairy godmother came down and was
- 11:12like, like, that's not it. So Mission Yell has business
- 11:17partners. You guys are business partners
- 11:20who generously support us. So we can give quarterly grants.
- 11:23So every quarter they are giving us what they can.
- 11:27And I don't want to scare anybody away because small
- 11:31businesses, we don't tell you, it's not like a set amount.
- 11:34How much can you give? That's what we want from you,
- 11:37you know. So even big companies, they get
- 11:39asked all the time, right? And they get asked for a huge
- 11:43amount. We don't need a huge amount.
- 11:45It's the whole point of coming together.
- 11:48We make this happen. So we have over 80 business
- 11:50partners who we rely on as the foundation.
- 11:54And then we, you know, once we choose the organizations that
- 11:57we're going to give. So January, April, July and
- 12:00October are our giving quarters. And we, it's a, it's a, it's a
- 12:05difficult process. I don't want to make you know
- 12:08it. It's a lot of applications.
- 12:10We have a very serious committee.
- 12:12A deep dive happens and it's painful because you want to help
- 12:16more than two or three. So reapply.
- 12:20Reapply. If you didn't get chosen,
- 12:22definitely reapply because we can only do so much, right?
- 12:26And then when we pick them, we share their stories.
- 12:29That's how we get the individual donors really invested.
- 12:35So let's use an example of just this past so April.
- 12:38We picked 2 organizations, 1 was LIC Feral Theaters in Long
- 12:42Island City. As I mentioned before, they are
- 12:44a TNR focus group and they do amazing, amazing work.
- 12:49I just meeting these people so inspired me.
- 12:53Then the second organization is Tomato Foster Club, which how
- 12:57fun is that, right? Just saying Tomato Foster Club
- 13:00and saying it in New Orleans and their focus is saving special
- 13:08needs kittens. Well, when you see the images of
- 13:11these kittens and understand that special needs kittens are
- 13:15high risk, many, many times they are euthanized because it it
- 13:19costs a lot of money. And for anybody out there,
- 13:22because I know they've heard this before and we had a
- 13:25conversation about some people say, well, you could take that
- 13:27money and save X amount of cats. Guess what?
- 13:29Everybody has their own mission. This is their mission and they
- 13:34do it very well. There are other organizations
- 13:37around them that are doing TNR, that are doing, you know, just
- 13:41more traditional adoptions, those kind of things.
- 13:44I let they chose their lane and they are doing amazing, amazing
- 13:49work. Our grant is paying for them to
- 13:51get 8 incubators which will save lives as soon as they are there.
- 13:57They are foster homes waiting for these incubators and they
- 14:01will save lives. So they're doing beautiful work
- 14:05too. So it's all different kinds.
- 14:07So anybody who's like I really like TNRI know that's the root
- 14:11of the problem. I want to support ATNR
- 14:13organization. If you want to donate in that
- 14:15month, know that part of your money is going to help TNR.
- 14:19You love kittens and you think special needs kit cats, you
- 14:22know, deserve a chance just like any other cat needs a home.
- 14:25Our special needs kitties, we love them so much.
- 14:28You're going to be helping that. So it's my job and Mission Meows
- 14:32job to tell that story. Why?
- 14:34Why would you? Why should you donate to Mission
- 14:36Meow this month and help these two organizations?
- 14:40And that's what we do. We tell their story.
- 14:42So you get to know them and you and you can trust that we've,
- 14:46we've, you know, they've been vetted.
- 14:48We know where the money's going. And then you're going to see
- 14:51where the money went because they're going to take pictures
- 14:54and we're going to share them. We're going to share videos.
- 14:57So you're actually going to see where your money went
- 15:00specifically, specifically where it went.
- 15:03Which is wonderful, right? Like it's it's, you know, so
- 15:08many of us feel led to give at certain times, like right, like,
- 15:12and we still do it to this day, but it is, it is helpful, you
- 15:16know, as a, as a business partner, it is helpful.
- 15:19You know, there were, we were talking at that time, we were
- 15:21like, oh, we tithe, but it's what we call it, right?
- 15:24We tithe like it's an old school term, but we both grew up in the
- 15:27church. So so we're like, Oh no, like we
- 15:31find it very important that we tie.
- 15:34And so for the fact that you're able to do the work as far as
- 15:38like find the the and we, you know, we loved you and trusted
- 15:42you for so long. We we know you're going to pick
- 15:45what I think. You have a vetting process that
- 15:48you really do go. Through and this is a serious
- 15:50committee of women that are they know their stuff.
- 15:54You know, we're talking about people that are immersed in the
- 15:58rescue you and in the cat world. And it's what we have an
- 16:03algorithm like we've got this whole thing one created this
- 16:06whole chart. And so it's very I lead my
- 16:09heart. You know, there's the science
- 16:11frame, there's the heart. Like we all have our different
- 16:14roles because we're all so connected to it makes it easy to
- 16:19vet them because we need to vet them from the inside.
- 16:21We talk to people there, but it's also important that you
- 16:24find out what the community thinks about them at large,
- 16:27right. Yeah.
- 16:28Or you know, because of course they think they're the best and
- 16:30everybody, I think we're the best, right.
- 16:32We all think that. So we want to hear all the
- 16:35different sides and that really helps us make our decision.
- 16:38And then we try to every quarter have some variety.
- 16:42I mean the bulk of the applications are chap neuter
- 16:46return because there are so many of those across the US and it's
- 16:48what's really needed. But it's important for us to
- 16:52also have variety because we that gets donors, you know,
- 16:57they, they hear different stories and that's how I feel.
- 17:01It's just so much heart. You know, we've launched foster
- 17:04programs and, you know, we've helped special needs cats.
- 17:09Erin Lighty got a shed that when she's doing TNR, the cats go in
- 17:14there pre surgery and then they recover post surgery.
- 17:16And it also gives her time to kind of assess maybe some of
- 17:19them might be adoptable and then they go to the local shelter.
- 17:22I mean, it's a, you know, so there's so many different things
- 17:26that we have done. We expanded an Infirmary and now
- 17:29more lives are saved at the Meow mission.
- 17:32How do you like that right Mission helps the Meow mission?
- 17:38Oh, that's beautiful. He loves that.
- 17:42So it's an something I want people to know.
- 17:45And this is, I say this not I don't even know.
- 17:50It's important to people that we are doing big work, but it's not
- 17:55like we have this massive budget that oh, just the next time is
- 17:58coming up. We literally fundraise every
- 18:03quarter because we need to because Mission Meow does not
- 18:07sit on money right. We give it.
- 18:10If we if say there's a quarter like usually October is a really
- 18:14good giving time for us. It's an anniversary.
- 18:16That's the month we launched in. We tend to go big that month.
- 18:20We always have a list. So say we we pick two
- 18:23organizations, there's probably 5 or 6 that we all loved, but we
- 18:29can't, we can't pick them all. But if we raise more than we'll
- 18:33surprise people. So I don't want people to think,
- 18:36oh, Mission Mia, they give so big, they must have a ton of
- 18:39money. No, you don't have to loan to
- 18:41it. The point of this is to give it.
- 18:44We need to have enough money so that we can pay the bills and so
- 18:48that they can travel to conventions.
- 18:50And I personally love giving checks in person.
- 18:54I would do it every single time if I could.
- 18:57But you know why we don't do it? Because it's expensive and
- 19:00that's money that they could be going to a grant.
- 19:02So I said it not long ago, we we shouted out like, if anybody
- 19:06wants to donate miles, you will help us go and give the checks
- 19:11in person because there's nothing like it.
- 19:16Sometime we'll be out by you and you'll get to experience it.
- 19:19Because we've taken, we've had business partners join us.
- 19:23We've had board members join us, volunteers join us.
- 19:27My husband joined me one time. He was able to come and see.
- 19:32And you're changed forever once you see that and you see their
- 19:37faces and you hug them and you cry with them because, OK, so
- 19:43LIC Ferrell feeders, this was their first grant ever, not
- 19:48because they haven't applied, but because they're a small
- 19:51organization who should be getting more grants, Who's
- 19:54getting overlooked? And this is the kind of thing
- 19:58this is, this is what Mission Meow does.
- 20:01And I, I won't say who shared this story with me because this
- 20:05is a, you know, the organization's privacy.
- 20:07However, I know of an organization that we gave a
- 20:10grant to that got turned down. For a grant recently and one of
- 20:15the reasons why was they, the, the, the group that they applied
- 20:19for said the amount of money they were giving was too big for
- 20:24their annual budget. Like it's just too much money
- 20:26for the size of your organization.
- 20:29That is why Mission Meow gives to these 'cause they don't get
- 20:32that kind of money. And how do you expect them to
- 20:34grow, expand, bring in more volunteers?
- 20:38Wow, they're saying I have too much money.
- 20:42You don't need as much money as I have to give, so you're
- 20:45declined. Their their annual budget was
- 20:50maybe say $85,000. So very small organization.
- 20:55They're looking for a grant of $10,000.
- 20:58Their concern is giving them $10,000 is not a good investment
- 21:02because they won't know how to spend it wisely because they're
- 21:05too small of an organization where I say.
- 21:08You know. That's one of the reasons we
- 21:11gave them the money. We've spoken to them.
- 21:13We know their track rather we know how amazing they are.
- 21:16We want to get them to that next level so they can keep getting
- 21:20grants this size. I will, you know, and I know
- 21:23this because that person sent me an e-mail and said this is what
- 21:27makes Mission Meow so special. You saw through that.
- 21:30You talked to us, you got to know us and you understood and
- 21:34it's and it was amazing for them.
- 21:37We are so close to that organization and I want people
- 21:41to recognize that these groups do not get big grants.
- 21:46When we're looking at applications, they're getting
- 21:47grants for maybe $500, a $250 community grant and it all
- 21:51matters. It is helping them immensely.
- 21:55But when they get 8010 thousand $12,000, it's we.
- 22:02We point it now. It's called it we.
- 22:04It's the Mission Meow effect. So it's not just about the
- 22:08money, it's after the money. This ripple, like here's your
- 22:13check and then there's this ripple effect that happens
- 22:16afterwards. So organizations grow.
- 22:20It increases their fundraising ability because they are now
- 22:23trusted. Somebody thinks that, oh you
- 22:26know, Mission Meow was willing to give them $15,000.
- 22:30Now we trust them more. So it helps them raise more
- 22:34money. We know they've, we've
- 22:37organizations have added board members who saw and were excited
- 22:43by what was happening. It's also a huge impact on
- 22:47volunteers. Yeah, them being seen, heard and
- 22:51validated for the work they do. I, I was just thinking about
- 22:55that, like, and, and we've thought about that several
- 22:57times, but like the way that you, that you tell the
- 23:02community, the cat community about these specific
- 23:05organizations. And just like you said, like, I
- 23:08mean, they're volunteers, they're boots on the ground,
- 23:10right? Like these people aren't like,
- 23:13oh, let's go to social media and we should do, you know, like
- 23:16they're not able to do the amount, like the amount of
- 23:19social media that needs to be done in order to, you know.
- 23:23I try doing just that these days.
- 23:25Anybody anyway, because who the algorithm?
- 23:28What's getting seen? What's not getting?
- 23:30It's difficult fundraisers out there and who knows?
- 23:33And they have much smaller. It's not even like mission meow,
- 23:36we have maybe close to 7000 followers on Instagram.
- 23:40Facebook is smaller. TikTok.
- 23:44TikTok is great for videos but it doesn't really raise US
- 23:47money, right? It's fun, but it doesn't really
- 23:49help. Engage, raise US.
- 23:50Money awareness, right? So like when people see these
- 23:54small organizations and they realize it's in their town or in
- 23:57the town over and they're like, Oh my God, I was looking, you
- 24:01know, like the universe is very smart and it works in mysterious
- 24:05ways. And, and the volunteer part of
- 24:08like thinking, like I can see this has probably happened a
- 24:11million times over in 2 1/2 years where somebody is like,
- 24:15God, I really want to volunteer, but I don't even know where to
- 24:17start. Like I don't even know.
- 24:19And then they see something and they're like, holy crap, thank
- 24:23you universe for giving me. This is where I want to go.
- 24:26Because you highlight them, right?
- 24:28You you you give them the the media attention even right?
- 24:32Like your social. Media will tend to grow after
- 24:35this because now they are seen by our business partners and our
- 24:39followers. Mission Meow also opens them up
- 24:43to in kind donations because there's a lot of organizations
- 24:47that know us that want to help our grant recipients through in
- 24:51kind donations. We actually just helped an
- 24:55organization who was going to have a litter athon and I said I
- 24:59think I might be able to help You connected him with one of
- 25:02our business partners. Guess what literally went their
- 25:05way. So you know, there's there,
- 25:08there are other things that happen.
- 25:10And then something we really, really love is we have a
- 25:14Facebook group for every single one of our grant recipients.
- 25:18And they all have met each other through that group.
- 25:21They share fundraising ideas. They, if they're having an issue
- 25:27with whatever it is in their organization, they just put it
- 25:29out there and now all of a sudden they have this community
- 25:32that responds. One community was having a
- 25:36really difficult time getting medication.
- 25:38Guess what? Another organization had it.
- 25:40So they were able to deliver it to them.
- 25:42I mean, it's, it is, it's just been incredible to watch that.
- 25:49And I mean, I'm, I'm, I'm organized, I organize a monthly
- 25:53Zoom. It might be 3 people, four
- 25:55people, it could be 15 people who because it's kitten season
- 25:59now, we never know how many people are going to be on that
- 26:01Zoom. But the amount that's on there,
- 26:03I guarantee you is what's supposed to be for that night.
- 26:06Because we had more recently where there were five of us on a
- 26:10Zoom and amazing things came out of that.
- 26:13I mean, just amazing things. So do you guys know my who is
- 26:19the producer of the She did. She produced Cat Daddies and now
- 26:22she just has a documentary called The 25 Cats of Guitar.
- 26:26Yes. We don't.
- 26:27We don't know her, but you. Oh my God, she's so amazing.
- 26:31I just, she's so special. And this movie, this
- 26:34documentary, 25 Cats Guitar, can I tell you, just so beautiful.
- 26:39I cried. It's just, it is a magnificent,
- 26:42magnificent film. I can't wait.
- 26:44I didn't get to go to the premiere, but she's coming to
- 26:47New York and New Jersey and I have the honor of introducing it
- 26:50here in New Jersey. I am so, so excited to do that.
- 26:54But so she takes this across the country to different theaters
- 26:58and she partners with a rescue and then gives them a percentage
- 27:03of that night of the ticket sales.
- 27:05And I connected her to one of our organization.
- 27:09So she's going to that city and that movie will be aired there.
- 27:12So these are the things that people wouldn't know, right?
- 27:15It's the money is first and foremost.
- 27:18We always need that grant. But then from there and what I,
- 27:22this is what I wrote after I wrote this whole thing about the
- 27:25Mission Meow effect. Mission Meow is more than a
- 27:28source of financial support. Mission Meow is changing the
- 27:32culture of rescue. Yes.
- 27:35Yes. And that's what I feel like
- 27:38because it's, it's connecting people.
- 27:42It's it's that ripple effect that I had no idea when I
- 27:46started this organization that that was, well, going to be a
- 27:49part of what happened. You must sit down every night
- 27:52and count these blessings and be like.
- 27:57Because I don't know if everyone knows the funny, you know when
- 28:00you first had this idea and you are a brilliant, beautiful human
- 28:04with an incredibly huge heart and we've known of you before
- 28:07mission meow and but I I always get a giggle about that phone
- 28:11call of like, I know I have this idea.
- 28:14I. Know I like to talk and you let
- 28:16me go and go and you go to like. Is there anything else you need
- 28:21to know after you're 40? I'm using one below.
- 28:25But the idea of this, let's focus on the idea of this
- 28:28because like you said, it's something that just continues to
- 28:30grow because of the energy behind it.
- 28:32I always, whatever it is, I always want to know what's
- 28:36motivating someone to do something.
- 28:38And we've known you long enough to know what motivates you.
- 28:41And it's a beautiful, beautiful thing.
- 28:44And so now for you to even be experiencing surprises in the
- 28:48ripple effect of it. I always get a giggle about that
- 28:51first phone call because your idea, I remember looking at your
- 28:54own speaker, your phone and me and Jay were like, Oh my God,
- 28:58like what a brilliant idea to find a way.
- 29:01Because we've been in that situation where we get, you
- 29:03know, contact forms, all this stuff, heart wrenching stories
- 29:07from people. And then you want to go look it
- 29:09up and you can't find anything about them.
- 29:11And it's like, is this a scam? Is this a, you know, you want to
- 29:14do everything you can do to help.
- 29:17And so for you to come up with this concept of bringing
- 29:19business partners together, doing something where every
- 29:23little bit, not just business partners, but individual donors
- 29:26or people that want to donate food or litter or whatever it
- 29:29is, you make this space that is unifying and powerful.
- 29:34And helps us all be able to give back so that so that we get to
- 29:39be a part of that ripple effect. So that because it is so.
- 29:42We're all connected. It is so and all I, I know
- 29:45everybody here, everybody listening now has, has been
- 29:49through this or probably continuingly does because it's a
- 29:52beautiful cat community. But when you know that even if
- 29:56it's only $5 that you're able to give or you know it like a small
- 30:00amount of time that you're able to donate to, you know,
- 30:03volunteer at A, at a local shelter or whatever it is,
- 30:06right? Like every little bit that you
- 30:10do, you know? All will make a ripple effect it
- 30:13all. Does, yes.
- 30:14All of it does. Yes, all matters.
- 30:17I want to answer so I do not every night.
- 30:20Just I'm like my mind isn't like, Oh, I'm so I I am a ball
- 30:25of stress all the time because I feel like I'm not growing fast
- 30:31enough. I feel like I'm not helping
- 30:32enough. I feel like it.
- 30:34I have this. It's not imposter syndrome
- 30:37because I know what we're doing is I can see that, but it's just
- 30:40I always want to be. I remember my board saying, why
- 30:45is it you always want to be 5 years from now?
- 30:47Can't you just change the work you're doing right now?
- 30:50I'm like, no, no, because I know we can be better and we can move
- 30:54the needle more. It's just not happening fast
- 30:56enough. And imagine now like it is not
- 31:00easy. Right now we're having the lots
- 31:02of brainstorming meetings to try to figure out how to ride this
- 31:06out. Because when we talk about how
- 31:11my biggest fear right now is how many rescues are struggling
- 31:14right now. Like I, I lose sleep every night
- 31:16thinking about how many of them are struggling right now.
- 31:20Well, we're a nonprofit too. We are feeling the effects of,
- 31:25of all of this. So I, it's like, all right, I'm
- 31:29feeling it. Our business partners are
- 31:32feeling it right. There is tariffs, so there's the
- 31:35economy. There's all these things that we
- 31:38have 0 control over. We have 0 control I I'm not
- 31:43particularly religious. I have taken to the serenity
- 31:46prayer every single day. Give me the strength to accept
- 31:51what I cannot change, that is like and and change the things I
- 31:55can and that. Is and the wisdom to know the
- 31:58difference I. Mean it's every day it's part of
- 32:02my in my mantra now I I have far too many mantras I just keep
- 32:06adding. More because I would say, Sally,
- 32:09an encouraging word for you, because you and I are very.
- 32:12I was just about to say that. Very similar in the whole Jay.
- 32:15Is always looking three years 5. Years I am, I am and and it's
- 32:19and it's, it's a almost like an imposter syndrome, right?
- 32:23But it is, it's it's more like a I'm never enough.
- 32:26It's it's never enough. I I'm not doing enough.
- 32:29Could be doing more. It could be more.
- 32:31We got to do more or we should do more.
- 32:33Like, like you know, and you sleep over it.
- 32:36I I really I do, because I care so much.
- 32:41Same, right? Like, but I will say some words
- 32:44of wisdom. For me, what has really helped
- 32:47is and I'm reading some books and doing some things, but but
- 32:51what has really helped is stopping at the end of the day
- 32:55and counting the blessings that I do have right, like seeing
- 32:59where we try. No, but I mean honestly, like it
- 33:04is, it makes a huge and when I don't do this, I still don't
- 33:07sleep like it's but but like to to sit down and say, OK, but
- 33:12where did I start and where am I now?
- 33:14And I'm, I'm, you know, the, the, the universe is sending me
- 33:18consistently right now is, is, I'm in the same mode as you,
- 33:22right? Like right now, I am in this
- 33:24mode and the universe just keeps sending me reminders of
- 33:28patience, patience and, and that like, I'll get to where I like
- 33:33where I want to be, which I don't even know exactly where I
- 33:36want to be. I don't ever want to stop,
- 33:37right? I just want to keep making a
- 33:38difference. So I just want to keep doing
- 33:40more. But but to count those blessings
- 33:43to, to understand that those, those little steps that we have
- 33:47made over the past 10 years now, like for you, 2 1/2 years, like
- 33:51you've made leaps and bounds over the past 2 1/2 years.
- 33:55And, and when you look back and you see what that idea was when
- 33:59you were talking to us on the phone about Michigan and where
- 34:02you're at now, right? And like what all you have done
- 34:05just the stories that you've told us and there's tonight and
- 34:08there's a million more right like of the difference that that
- 34:12that your organization has made. Bless that, bless that, because
- 34:16that is also an act of giving. And when we give and I want
- 34:20everybody to understand that when we give and whatever giving
- 34:24way we are able to give, we get right.
- 34:28It's biblical, been written the greatest.
- 34:30Gift I've ever been given because I get to give correct
- 34:36there's you can't imagine what it's like if you haven't
- 34:40volunteered or you haven't done it.
- 34:41I highly just go do it because what you get back feels
- 34:45infinitely more minus the stress and the lack of sleep and yadda
- 34:48yadda. But I still it's the greatest
- 34:51joy of my life to be just. Want to reiterate though, I
- 34:56think, you know, I know it's kind of simplified giving and
- 35:00getting and whatever, but I think the bigger picture is and
- 35:03what sometimes I'll try to remind Jay is in this moment,
- 35:07this moment is all we have, right?
- 35:09So it isn't just, you know, stress, stress begets stress.
- 35:14Stress also has a ripple effect. Love, you know, it is, it is we,
- 35:20we always, we always get in whatever way what we give.
- 35:23And that is just the way that it.
- 35:24Is and. So sometimes, like, you know,
- 35:27just last week we were talking about how our yearly planned,
- 35:30our 10 year anniversary plan has been turned on its head.
- 35:35There are things that have just been huge roadblocks, things
- 35:38that we've been excited about for a year and a half.
- 35:40They're just not going to happen.
- 35:42They can't do it the right way. They were.
- 35:44They're still on hold. In the meantime, though, the
- 35:47universe has given us the opportunity to kind of realize
- 35:51what's going on in our own home. In a way, it's giving us this
- 35:53gift of we cannot give what we do not have.
- 35:59And I think in those moments of overwhelm and stress of what's
- 36:03not going right or what's not enough, if we stop, like Jay
- 36:07said, and we really do think, what is this to me right now?
- 36:11What is this beautiful moment that I'm in?
- 36:14And it is far more valuable than whatever we think we are
- 36:18stressing about. So I wish, I wish you were here.
- 36:21I just want to give you a big hug because you.
- 36:23Know this is this is the hard part about what we do and our
- 36:26community, our community. This really, you know, the one
- 36:30at the end of Kakon that all collapses on the couch because
- 36:33we're exhausted and they take a photo of the giant pile of us
- 36:36there because there is so much love.
- 36:38But we're all over the country and we you know, this fuels
- 36:44right when I ever anytime I have a zoom or a brainstorming
- 36:47session or anything that's like me plugging in.
- 36:50So hugging you guys when I see you guys that is plugging in and
- 36:53recharging. This for me right now is
- 36:56plugging in and recharging and it keeps me going.
- 37:01Although I love what I do, I, you know, it doesn't just
- 37:04happen. It is a lot of work.
- 37:07My eyes at the end of the day from being on the phone and the
- 37:09computer because I wear. All the hats.
- 37:12All the hats, right? You should see.
- 37:17But you're right. I mean, there are.
- 37:19It was funny. So I was, you know, my other
- 37:21thing is pickleball, and I was playing pickleball the other day
- 37:24and on the court, there were four courts of pickleball going.
- 37:28So there's, you know, math 816 people out there.
- 37:32And also there's a dark cloud going over and we hear like, it
- 37:36sounds like raindrops. Oh, no, birds.
- 37:42I got shit on and on my shoulder and on my arm and oddly enough,
- 37:51right on my fingertip. It was really weird and I saw.
- 37:56Everybody. Tells you how lucky this is.
- 37:58I am telling you for the next three days I had the best luck.
- 38:03It was crazy. All these really cool things
- 38:06just happened in three days. So now every day I walk outside
- 38:09I'm like, where are those damn birds?
- 38:12Somebody poop on me please. Bring it, bring it.
- 38:17There are wonderful. Things happening.
- 38:20I mean, you know, because you were the guests.
- 38:25I'm the host of a new show called Thrive Inside from our
- 38:29friends at Pets Pet Greens Out getting our kitties to thrive
- 38:34inside. I will be at Percon, which I'm
- 38:39really excited, which is part of Popcon in Indianapolis at the
- 38:43end of June. I'm there for Pet Greens,
- 38:46hosting A Thrive Inside show and I don't think I can say yet.
- 38:51I can't say it hasn't been announced yet, but we have a
- 38:54really, really special guest that everyone is going to be
- 38:57like, they're going to be so excited.
- 38:59So that's happening. Then not long after that, we'll
- 39:04be at Cat Con, which is incredible, be at CFA.
- 39:09We're so excited this year that at Cat Con we're sharing a
- 39:13booth. Is this out there now?
- 39:15I don't know, but it is now. Yeah, we're sharing a booth.
- 39:20So we can take like we get to. There we go.
- 39:25Yay. The luck is still there.
- 39:27The bird poop is still there. Yeah.
- 39:30So. So that's really exciting
- 39:32because that means we get to kind of refuel together the
- 39:35whole. Weekend going to be an amazing
- 39:40weekend. I don't want to wish time by I'm
- 39:42not getting any younger, but I am super excited for like
- 39:47there's definitely a lot of things that I have to look
- 39:49forward to for sure that I'll be plugging back in.
- 39:53And you know, we just launched because, you know, when things
- 39:58get a little crazy, all right, set back with a, you know, think
- 40:02about what do we need to be doing?
- 40:04And so Mission Meow has started what we call the summer of
- 40:07support. You guys saw our our very first
- 40:10post today of support. We talked about Jay and Adrian,
- 40:14the 2 crazy cat ladies who are our very first business partner.
- 40:17So we have recognized that. I mean, I see the stories about
- 40:21the rescues every day. Trust me, I'm reading about
- 40:23kitten season. And I know what's going on out
- 40:26there, but we should be very honest that, you know, a lot of
- 40:30our business partners are small, medium, and even the large ones
- 40:33are feeling it. Everybody's feeling this crunch
- 40:37right now. And so we really want to
- 40:40highlight our business partners. They, they give to Mission Meow
- 40:46and they, I mean, I, I know that there's a Halo effect for them.
- 40:50It's good to give, right? But we if we want people to know
- 40:55I have a personal relationship, I want to say this with every
- 40:58single we have over 80 business partners.
- 41:00I could be on the phone with any of them any day and I'm talking
- 41:03to a couple tomorrow actually. And I've been making phone calls
- 41:07regularly now catching up. What's going on?
- 41:09Tell me how is business, what we can, what can we do?
- 41:12And that's how we came up with this summer of support where we
- 41:15are we going to be focusing on highlighting our businesses.
- 41:18So everybody knows, hey, these guys care.
- 41:23They are, It's not just about that they've chosen Mission
- 41:26Meow, it's just they've also chosen to get.
- 41:28That means all of the rescues that we help, you're helping all
- 41:32those. They care about the cat
- 41:34community. So we all know you need food,
- 41:37you need litter, you're going to need cat toys, you're going to
- 41:39need things. Go to missionmeow.org.
- 41:41Look at that list, sign up for our newsletter.
- 41:44That list is at the end of every single newsletter and you can
- 41:46click on it and it will take you right to their websites.
- 41:49If you need behavioral advice, we have behaviorists.
- 41:52I mean, there's everything. It's one stop shopping.
- 41:55And if you have a need, just go to our website.
- 41:58Look, know that your support that then in turn supports us,
- 42:02that then in turn feeds our grants.
- 42:05And I think that that's really, really important.
- 42:09There's the two sides, there's the grant recipients and the
- 42:12business partners. And it's it's all a family.
- 42:15It's all mission meow family. It's not a trans.
- 42:18You guys know, this is not a transactional thing.
- 42:20It's not just here's the check and we're like, yeah, thank you.
- 42:23You know, no, I'm very invested in every relationship that I
- 42:28have. It's really important for me.
- 42:31And I think that's something that, I mean, I know we're
- 42:33already running out of time because that always happens with
- 42:35you. Are we running out of time?
- 42:38Yeah, we are. I, I really, I mean, I think
- 42:41that's a great message for all of us.
- 42:43I feel like, you know, relationships are so
- 42:45foundational. And if you are in a community
- 42:47where you know that there is a shelter in need or you are open
- 42:50to fostering or whatever it is that you want you're thinking
- 42:53about doing, you know, maybe this is a sign to to take that
- 42:58step and do that little thing that that you can do you.
- 43:02Know people should know it's it doesn't.
- 43:04So when it comes to donating, it could be tiny, it could be $5.
- 43:07I'm not going to say that if somebody out there wants to give
- 43:09us $1000, don't stop, don't change your mind, don't give us
- 43:12$5.00. But the ones who can give $5
- 43:14give $5.00. But also that means if you don't
- 43:17have 5 hours a week, I guarantee you could do something in an
- 43:22hour. Now, maybe that means you can't
- 43:24be physically at a shelter. But maybe you maybe you like
- 43:29sharing things on social. Maybe you spend a lot of time in
- 43:31the computer. Maybe you are specifically good
- 43:34at social media. Maybe you know how to write
- 43:36newsletters. Maybe you're an accountant that
- 43:38could help somebody with books. There's so many different ways,
- 43:42like for me as the older I get, it's very hard for me to be
- 43:47hands on. I want to bring them all.
- 43:49Like the the need to save them now has just just grown.
- 43:54Like seriously, everywhere I go I'm like, can I just bring a
- 43:57couple carriers? And so it's bad.
- 43:59I can do this right? So everybody can find something
- 44:04that they can do and it doesn't matter how little your time is.
- 44:08I have somebody who does 2 posts a week for me.
- 44:11Guess what that means? Those two days I don't have to
- 44:13make posts. That saves me a lot of time
- 44:15because I'm telling you, when this girl goes into Canva, we
- 44:18have no idea how long it's going to take me to make it because I
- 44:21obsess over it. Who does two days a week?
- 44:25I have somebody who does all our graphics, so I can just text
- 44:28her, say this is what I need. And so, but they all add up.
- 44:32They all help me immensely. And I guarantee you could find
- 44:36an organization and they'll be something that you can do.
- 44:40And don't talk about asking if you don't see on the volunteer
- 44:43page of an organization, just reach out to them and say I have
- 44:46this skill. Is there any way you can use
- 44:49this skill? Yeah, it all matters.
- 44:53Yes, every bit. Creates that ripple effect.
- 44:57And again, like this, like this has been, This has been said in
- 45:01so many ways. I printed out a few well known
- 45:05phrases about giving. The Bible says it's more bliss
- 45:10blessed to give than to receive. And Frank said, no one has ever
- 45:13become poor by giving. And I 2nd and Frank on that
- 45:17because we, I mean like we, we know that you just can't out
- 45:21give the universe you it's, it's, it's a beautiful thing.
- 45:25Winston Churchill said you make a living by what you get.
- 45:28You make a life by what you give.
- 45:31Then Arabic proverb, another proverb, the hand that gives is
- 45:34the hand that gathers. Giving is not just about making
- 45:38a donation. It's about making a difference.
- 45:40There's it goes on and on, right?
- 45:41Like we know all of this stuff. So what I encourage everyone to
- 45:45do is not think in terms of lack in this time when you know the
- 45:51we're, we're, we're, we're, we're to.
- 45:54Mine is an easy place to go, right?
- 45:57Yeah, Let's not go to the easy place.
- 45:59Let's not go to the easy place of lack.
- 46:00Let's go to the place of what can I give?
- 46:02What do I, what do I have to give?
- 46:05Is it like you said, an hour? It's yeah, I think in terms of
- 46:08abundance. I have a quote that's not
- 46:10necessarily a giving quote, but this, this goes to what we're
- 46:13talking about. Just bigger picture.
- 46:16I don't know if you've heard of this one.
- 46:17Coming together is a beginning. Keeping together is progress.
- 46:21Working together is success. Yes.
- 46:25Oh, I love that. I love that.
- 46:26I don't know who to give credit for that, but it really is
- 46:31about, you know it all of those things.
- 46:38I can't, I can't say it enough. It's more important now than
- 46:42ever. And I, I hope that some of the
- 46:45things that we said tonight meant something to somebody,
- 46:48right? Well, it does or or this
- 46:50wouldn't have this podcast wouldn't have come together
- 46:52right. So even if it's just for one
- 46:54person out there, if you know if anyone is led to give, reach out
- 47:00to your local shelter. If you want to give to mission
- 47:02Meow, the link is in the description here.
- 47:05Again, any, any, any amount, any amount is a wonderful amount.
- 47:10If you feel led to give to mission Meow and this beautiful
- 47:13journey that you're on and this beautiful mission that you that
- 47:17you have, please do. It's our favorite.
- 47:20But, but, but you know, also, you know, blankets.
- 47:25Do you have extra blankets? Are you getting a new washer and
- 47:28dryer? And your washer and dryer works
- 47:30just fine. Did you even think until tonight
- 47:33that you might could donate that to a local rescue or, you know,
- 47:38a local program that needs these kind of things?
- 47:43So anyways, I have to show you guys something cuz I know you'll
- 47:46appreciate it. So oddly, Scott and I live near
- 47:51the beach in New Jersey and then the summer everybody comes here.
- 47:54So we like to go to Brooklyn and there is a place in Brooklyn
- 47:59that's very special to me. Taya Grant.
- 48:03I love you Taya. I love her husband.
- 48:06They I found this vintage bracelet there and her husband
- 48:10Niko does stamping on it. So I had and I wear this now.
- 48:16Oh my God, I love that it's. Really, really heavy, but it is
- 48:21my like, what would you it's like a touchstone or is it is
- 48:25Talisman the right word? I don't know, but it's something
- 48:28now I wear literally all the time.
- 48:32It feels like my Wonder Woman bracelet right, like Bam, I love
- 48:38it. I like that's what that's going
- 48:42to be. My next tattoo is going to be
- 48:43something mission meow. It needs, It needs to be like
- 48:47it's it's. On your birthday.
- 48:50I just, I can't, it's so hard for me to express how much I how
- 48:55much I love this organization. And it's not because it was my
- 48:59brain, you know, like it's, I just love it so much and I'm so
- 49:05passionate about it. That's why I lose sleep over it
- 49:07and about wanting to be 5 years down the road and all those
- 49:11things and why I'm drinking wine out of a cat glass tonight, you
- 49:14know, like. It is the only way to drink.
- 49:18Wine. Hello.
- 49:20And maybe that's, you know, if nothing else, if, if there is no
- 49:24extra time, if there is no extra money, I think all of us benefit
- 49:28from thinking about what is abundant in our lives and
- 49:31really, really focusing. GK Chesterton is the one that
- 49:34said gratitude is the highest form of thought and it literally
- 49:39does something to your entire energy feel when you take a
- 49:44moment and get to just absorb the gratitude that you have for
- 49:48Friday, being a good girl today or you know, whatever it is,
- 49:53think about the abundance in your life and from there you
- 49:57will find a way to really be able to celebrate just how
- 50:02abundant this beautiful. Well.
- 50:04That was nice there we. Go there always has to and this
- 50:10is live. There is no blooper reel, right?
- 50:15And that's going to wrap up this serious.
- 50:19Heartfelt moment and guess that what said people, it's also fun
- 50:25being a part of this community. It yes, all everything we said,
- 50:29but it's really fun. There's so much love.
- 50:32Definitely. If you can come visit us at
- 50:35Catcon, come to CFA, I get to know the people in this
- 50:39community. I was so fortunate when I went
- 50:41to California. I'm going to shout it out to
- 50:43Gene at Gatos Calleros United, whose personality and just the
- 50:51love he radiates. I just, I came home so inspired
- 50:57by him and the work that he does.
- 51:00I cannot wait for you guys to meet him at Cat Con.
- 51:04You are going to just like it's, it's about the people.
- 51:08It, it, it's, you know, we all love cats and we're all doing
- 51:11what we can. The people that are involved are
- 51:14so incredible. It's all, you know, I love you
- 51:19too. I love you too, Donald.
- 51:22Donald's just more shy. He always says his he's more
- 51:25about action than words. So man, is is he the best too.
- 51:30I I swear I came back from California in that event, a
- 51:33completely changed person. Oh wow.
- 51:37That is a great reminder too. What is it?
- 51:38Jay always says you are who you hang around and I think, you
- 51:41know, spending time with like minded people who are motivated
- 51:45to do something beautiful. It's it really?
- 51:49That was I met the most incredible people in that
- 51:54community. They shout out to Wilmington, CA
- 51:57and the rescuers and the Caretakers and the theaters and
- 52:03they deserve better. And that event we, we had a
- 52:07really, really good weekend, but I want to see more of that out
- 52:10there. They are so incredible and so
- 52:13resilient. I, I really, I came back a
- 52:16completely different person and kind of re prior like my
- 52:23priorities are there, but it really made me more focused.
- 52:25OK, you know. Oh I love it, I love it.
- 52:29OK so that is going to wrap up this episode of two crazy cat
- 52:32layer back in the closet with the 2 crazy cat lays.
- 52:34I always forget what we're called, especially after all
- 52:37someone like to keep it real for us.
- 52:39All the time. Yeah, thank you for doing this.
- 52:42Thank you for having me on as a guest again.
- 52:44Like I said, I would honestly talk to you guys every week
- 52:46because it's like tonight I'm going to walk away feeling you
- 52:51guys fed my soul again. I'm reinvigorated.
- 52:53I'm going to sleep better tonight.
- 52:55Oh, I yeah, Likewise. We yeah, we love you so much.
- 52:59Thank you for everything that you do again in the description
- 53:03to check out mission Meow's website.
- 53:06Donate if you can and if you and, and if you can't, like just
- 53:10think of a way that you can give because I promise you that the,
- 53:14the, the results of giving and that ripple effect is it's,
- 53:20it'll change your life. It's, it's tenfold that that
- 53:23comes back. It's it's we get more than than
- 53:26we give and but we want to just keep giving, right?
- 53:29So, so, so do please do. We love you, Sally.
- 53:34I love you guys so so much. Can't wait to see you.
- 53:38Very soon, very soon. And I'm just.
- 53:41Going to reply.