#159 - Building trust when selling at early-stage companies (Miles Kane, VP, Sales @ Tenderly)

30 Minutes to President's Club | No-Nonsense Sales · Mar 22, 2023 · 32m

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FOUR ACTIONABLE TAKEAWAYS

Grow your existing pipeline 50% by asking for referrals.

Use these 3 common PLG (product-led growth) triggers to engage freemium users: sign-ups, increased usages, and multiple users on one account.

Don’t immediately sell your roadmap. Instead, find customers who are 80% aligned with the vision and use the roadmap to bridge the 20%.

If you’re selling early-stage, focus on the early adopters / innovative buyers.

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VP, Sales @ Tenderly

Director, Enterprise Sales @…