How Leigh Hart Built a Snack Empire by Breaking Every Business Rule
What happens when you stop overthinking business and just give it a crack?
We sit down with Leigh Hart - one of New Zealand’s most recognisable comedians and the entrepreneur behind Wakachangi and SnackaChangi - to unpack how he turned decades of storytelling, creativity and a cult following into brands that stand out on supermarket shelves.
Leigh takes us inside his unconventional approach to business and marketing, from announcing a beer brand on Facebook before he’d figured out how to make it, to landing a meeting with Griffins and testing packaging by literally putting…
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