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Zebra Technologies (ZBRA): The Company That Quit Robots — And Soared | Aug 06, 2026

Zebra Technologies just delivered one of the cleanest quarters of earnings season — sales up 20.4% to $1.56 billion, adjusted EPS up 76% to $6.35 (nearly $2 above Wall Street's estimate), raised full-year guidance, and a 20% single-day stock jump to an all-time high. In this deep dive, Elena and Theo place Zebra on Layer 1 of the robotics stack — perception and sensing — as the company behind the barcode scanners, RFID systems, rugged handhelds, and machine vision (Matrox, Photoneo) that every automated warehouse depends on. The bull case: demand so strong that memory chips, not customers…

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