Your Brand Is What Buyers Decide Before You Enter the Call (Jeff Bezos)
Most B2B companies don’t lose deals on product.
They lose before the buyer even understands why they should care.
In our latest episode of MATCH B2B INSIGHTS, we talk about something uncomfortable for a lot of founders and GTM leaders:
Branding is not about being seen.
It’s about being relevant to one specific pain at the exact moment it matters.
We see brilliant Israeli companies lose global deals because:
Their story is too broad
Their messaging sounds like everyone else
Buyers can’t explain what they actually do after one call
In this episode, Brenda and I break down branding as a survival…
The skinny
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