Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Interactive Content Drove 500 Percent More B2B Engagement
In this episode, Lucas and Luna dive into how a B2B logistics company used an interactive cost-savings calculator to blow past their static content's engagement rates. We break down the specific numbers: a 500 percent increase in time on page, a 340 percent lift in form fills, and 1,200 new qualified leads in a single quarter. We also look at why interactive content works so well for complex B2B sales—it lets prospects see their own specific ROI before they ever talk to a salesperson. Plus, we compare it to the company's previous blog-centric strategy and discuss the upfront…
The skinny
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