Brico Dépôt's Caroline Welsh On Rapid E-commerce & Marketplace Launch | Shoptalk Europe

Omni Talk Retail · Jun 5, 2024 · 13m

In this exclusive interview recorded live from the Walmart Commerce Technologies Studio from Shoptalk Europe, Caroline Welsh, Customer Digital and Trading Board Director at Brico Dépôt (part of the Kingfisher Group), shares insights on the company's remarkable journey in launching an e-commerce website in just eight days and a marketplace in three months during the COVID-19 pandemic.

Caroline also discusses her role in overseeing merchandising, advertising, loyalty, pricing, and customer data to create exceptional omnichannel experiences.

Discover how Brico Dépôt stays true to its purpose…