Moving Beyond AI Experimentation with BCG X | CGF 2026
In this Omni Talk Retail interview, recorded live from the Consumer Goods Forum Global Summit 2026 in Vienna, Chris Walton sits down with Nicolas de Bellefonds, Managing Director of BCG X for EMEA and South America, to separate AI hype from business reality.
Drawing on more than 15 years of experience building AI capabilities and insights from BCG's latest research, Nicolas explains where consumer goods companies and retailers are actually creating value with AI, why so many organizations remain stuck in pilot mode, and what it takes to move from experimentation to enterprise-wide impact.
Key…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.