Bill Williams: Getting Media Attention in College

Fraternity Foodie Podcast by Greek University · Mar 20, 2025 · 1m

Getting media attention in college is possible! 30 years ago, Bill Williams was faced with a problem keeping in touch with his sales staff spread throughout the Midwest. The internet and email were new so he decided that these new technologies might solve his problem. The staff all had email ... but they never checked it, so Bill decided to send out a "Thought for the Day." Some were humorous, others were just interesting facts or stories. And it worked! They started to read their emails every day ...and they shared these stories with their clients, and THEY asked to get on the distribution…