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Your Brand Isn’t Working (Here’s Why) - James Colistra - Marketing Agency Power Hour - Episode # 043
In this episode of Marketing Agency Power Hour, host Cal Wilder sits down with James Colistra, branding expert and founder of Wonderfish, to break down why so much branding fails to deliver real business results and how agencies and founders can fix it.
James shares a candid look at the disconnect between aesthetics and performance, explaining why beautiful design without strategy rarely converts, how brand clarity impacts customer trust and revenue, and where agencies often miss the mark when positioning clients for growth. The conversation dives into aligning brand strategy with customer…
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