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Six Major Frustration About AI and How to Resolve Each One · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  All
• 0:00
  right,
• 0:00
  I
• 0:00
  want
• 0:00
  to
• 0:00
  read
• 0:00
  to
• 0:01
  you
• 0:01
  something
• 0:01
  that
• 0:01
  is
• 0:02
  a
• 0:02
  real
• 0:03
  thing
• 0:03
  that
• 0:03
  we
• 0:03
  recently
• 0:03
  had
• 0:04
  a
• 0:04
  conversation
• 0:05
  with
• 0:05
  a
• 0:05
  peer
• 0:06
  business
• 0:06
  owner
• 0:06
  about.
• 0:07
  And
• 0:07
  it
• 0:07
  was
• 0:07
  that
• 0:08
  basically,
• 0:08
  Claude
• 0:09
  chatgpt
• 0:10
  everything
• 0:11
  that
• 0:12
  they've
• 0:12
  built,
• 0:13
  they
• 0:13
  built
• 0:13
  the
• 0:14
  brain,
• 0:14
  they
• 0:14
  fed
• 0:15
  it
• 0:15
  their
• 0:15
  contacts,
• 0:16
  and
• 0:16
  they
• 0:16
  still
• 0:16
  feel
• 0:16
  like
• 0:17
  it's
• 0:17
  producing
• 0:17
  stuff
• 0:18
  that
• 0:18
  isn't
• 0:18
  100%
• 0:19
  there
• 0:20
  or
• 0:21
  doesn't
• 0:21
  sound
• 0:21
  like
• 0:21
  them,
• 0:22
  or
• 0:22
  they're
• 0:22
  just
• 0:22
  having
• 0:22
  to
• 0:23
  spend
• 0:23
  way
• 0:23
  too
• 0:23
  much
• 0:24
  time
• 0:24
  tweaking
• 0:25
  it.
• 0:26
  And
• 0:27
  this
• 0:27
  person
• 0:27
  wasn't
• 0:28
  a
• 0:28
  beginner.
• 0:28
  She's
• 0:28
  very
• 0:29
  business
• 0:29
  savvy.
• 0:30
  I'm
• 0:30
  sure
• 0:30
  she's
• 0:30
  tech
• 0:31
  savvy.
• 0:31
  She
• 0:32
  is
• 0:32
  someone
• 0:32
  that
• 0:33
  I
• 0:33
  was
• 0:33
  like,
• 0:33
  oh,
• 0:33
  once
• 0:34
  you
• 0:34
  get
• 0:34
  this
• 0:34
  AI
• 0:35
  tool
• 0:35
  set
• 0:35
  up,
• 0:36
  you'll
• 0:36
  be
• 0:36
  able
• 0:36
  to
• 0:36
  run
• 0:36
  with
• 0:36
  it.
• 0:37
  But
• 0:37
  she
• 0:37
  was
• 0:37
  still
• 0:37
  pretty
• 0:38
  frustrated
• 0:39
  with
• 0:39
  it.
• 0:39
  And
• 0:40
  I
• 0:40
  think
• 0:40
  that
• 0:41
  is
• 0:41
  the
• 0:41
  conversation
• 0:42
  that
• 0:42
  we
• 0:42
  need
• 0:42
  to
• 0:43
  have,
• 0:43
  because
• 0:44
  right
• 0:44
  now
• 0:45
  I
• 0:45
  feel
• 0:45
  people
• 0:45
  are
• 0:45
  kind
• 0:46
  of
• 0:46
  getting
• 0:46
  AI
• 0:46
  fatigue
• 0:47
  or
• 0:47
  it
• 0:47
  was
• 0:47
  like
• 0:47
  something
• 0:48
  that
• 0:48
  everybody
• 0:48
  was
• 0:48
  really
• 0:49
  excited
• 0:49
  about.
• 0:49
  And
• 0:49
  this
• 0:50
  is
• 0:50
  going
• 0:50
  to
• 0:50
  change
• 0:51
  the
• 0:51
  way
• 0:51
  that
• 0:51
  I
• 0:51
  work
• 0:52
  in
• 0:52
  my
• 0:52
  business.
• 0:52
  And
• 0:53
  I
• 0:53
  think
• 0:53
  we're
• 0:53
  getting
• 0:53
  to
• 0:53
  a
• 0:53
  point
• 0:53
  where
• 0:54
  that
• 0:54
  honeymoon
• 0:54
  glow
• 0:55
  has
• 0:55
  started
• 0:55
  to
• 0:56
  wear
• 0:56
  off
• 0:56
  our
• 0:56
  way.
• 0:56
  I
• 0:57
  When
• 0:57
  you're
• 0:57
  starting
• 0:57
  to
• 0:57
  see
• 0:58
  that
• 0:59
  the
• 0:59
  capabilities
• 0:59
  that
• 0:59
  we
• 1:00
  thought
• 1:00
  it
• 1:00
  was
• 1:00
  going
• 1:00
  to
• 1:00
  do,
• 1:00
  maybe
• 1:01
  it's
• 1:01
  not
• 1:01
  producing
• 1:02
  as
• 1:02
  much
• 1:03
  that
• 1:03
  as
• 1:03
  Claude's
• 1:04
  bff,
• 1:04
  I'm
• 1:05
  here
• 1:05
  to
• 1:05
  protect
• 1:05
  him.
• 1:06
  And
• 1:07
  I
• 1:07
  think
• 1:07
  setting
• 1:08
  true
• 1:08
  expectations
• 1:09
  around
• 1:09
  AI
• 1:09
  and
• 1:10
  what
• 1:10
  it
• 1:10
  is
• 1:10
  and
• 1:10
  what
• 1:10
  it
• 1:11
  isn't,
• 1:11
  and
• 1:11
  then
• 1:12
  also
• 1:12
  just
• 1:12
  really
• 1:13
  knowing
• 1:13
  some
• 1:13
  tips
• 1:14
  and
• 1:14
  tricks
• 1:14
  on
• 1:14
  how
• 1:15
  to
• 1:15
  get
• 1:15
  it
• 1:15
  to
• 1:15
  perform
• 1:16
  better
• 1:16
  so
• 1:16
  you're
• 1:16
  not
• 1:17
  as
• 1:17
  frustrating
• 1:18
  can
• 1:18
  be
• 1:18
  really,
• 1:18
  really
• 1:18
  helpful.
• 1:19
  So
• 1:20
  that
• 1:20
  is
• 1:20
  what
• 1:20
  we're
• 1:20
  going
• 1:21
  to
• 1:21
  get
• 1:21
  into
• 1:21
  today.
• 1:21
  We're
• 1:21
  going
• 1:22
  to
• 1:22
  be
• 1:22
  breaking
• 1:22
  down
• 1:22
  six
• 1:23
  specific
• 1:23
  complaints
• 1:24
  that
• 1:24
  we
• 1:25
  hear
• 1:25
  people
• 1:26
  making
• 1:26
  about
• 1:26
  AI,
• 1:27
  and
• 1:28
  we're
• 1:28
  going
• 1:28
  to
• 1:29
  be
• 1:29
  giving
• 1:29
  you
• 1:30
  some
• 1:30
  information
• 1:31
  or
• 1:31
  some
• 1:31
  tips
• 1:32
  on
• 1:32
  kind
• 1:32
  of
• 1:32
  how
• 1:32
  to
• 1:32
  fix
• 1:33
  this.
• 1:33
  Yeah.
• 1:34
  So
• 1:34
  I
• 1:34
  want
• 1:34
  to
• 1:34
  do
• 1:34
  a
• 1:35
  quick
• 1:35
  energy
• 1:35
  check
• 1:36
  before
• 1:36
  we
• 1:36
  fully
• 1:37
  dive
• 1:37
  in.
• 1:37
  I
• 1:38
  think
• 1:38
  this
• 1:38
  topic
• 1:38
  brings
• 1:39
  up
• 1:39
  a
• 1:39
  lot
• 1:39
  of
• 1:40
  feelings,
• 1:41
  whether
• 1:41
  it
• 1:41
  is
• 1:41
  because,
• 1:42
  you
• 1:42
  know
• 1:42
  you're
• 1:42
  super
• 1:43
  excited
• 1:43
  about
• 1:43
  it
• 1:43
  but
• 1:44
  can't
• 1:44
  quite
• 1:44
  figure
• 1:44
  it
• 1:45
  out,
• 1:45
  maybe
• 1:45
  you've
• 1:46
  tried
• 1:46
  it,
• 1:46
  you're
• 1:46
  exhausted
• 1:47
  by
• 1:47
  it,
• 1:48
  or
• 1:48
  maybe
• 1:48
  it's
• 1:49
  because
• 1:49
  the
• 1:49
  impact
• 1:50
  on
• 1:50
  the
• 1:50
  environment
• 1:50
  and
• 1:51
  all
• 1:51
  of
• 1:51
  those
• 1:51
  things.
• 1:52
  It's.
• 1:52
  There's
• 1:52
  so
• 1:52
  many
• 1:53
  different
• 1:54
  elements
• 1:55
  of
• 1:55
  the
• 1:55
  impact
• 1:56
  of
• 1:56
  AI,
• 1:57
  whether
• 1:57
  it's
• 1:57
  from
• 1:58
  your
• 1:58
  own
• 1:59
  usage
• 1:59
  or
• 2:00
  just
• 2:00
  globally
• 2:01
  of
• 2:01
  what
• 2:01
  we
• 2:01
  all
• 2:02
  see
• 2:02
  happening
• 2:03
  everywhere.
• 2:03
  So
• 2:04
  all
• 2:04
  of
• 2:04
  that
• 2:05
  is
• 2:05
  so
• 2:06
  valid.
• 2:06
  So
• 2:07
  I
• 2:07
  want
• 2:07
  to
• 2:07
  make
• 2:07
  sure
• 2:07
  that
• 2:07
  when
• 2:08
  we're
• 2:08
  going
• 2:08
  into
• 2:08
  it,
• 2:09
  you're
• 2:09
  really
• 2:09
  thinking
• 2:09
  about
• 2:10
  it
• 2:10
  in
• 2:10
  that
• 2:11
  intention,
• 2:12
  of
• 2:12
  what
• 2:12
  you
• 2:12
  want
• 2:13
  it
• 2:13
  to
• 2:13
  do,
• 2:13
  how
• 2:13
  you
• 2:14
  want
• 2:14
  it
• 2:14
  to
• 2:14
  help
• 2:14
  you,
• 2:15
  how
• 2:15
  you
• 2:15
  need
• 2:16
  it
• 2:16
  to
• 2:16
  exist
• 2:17
  in
• 2:17
  order
• 2:17
  for
• 2:17
  you
• 2:17
  to
• 2:17
  feel
• 2:18
  good
• 2:18
  about
• 2:18
  using
• 2:19
  it.
• 2:19
  Certain
• 2:19
  areas
• 2:20
  of
• 2:20
  it
• 2:20
  that
• 2:21
  just
• 2:21
  kind
• 2:21
  of
• 2:21
  feel
• 2:22
  like
• 2:22
  essentially
• 2:22
  it's
• 2:23
  not
• 2:23
  all
• 2:23
  or
• 2:23
  nothing
• 2:24
  is
• 2:24
  what
• 2:24
  I'm
• 2:24
  trying
• 2:24
  to
• 2:25
  say.
• 2:25
  So
• 2:25
  once
• 2:26
  you
• 2:26
  just
• 2:26
  take
• 2:26
  a
• 2:26
  deep
• 2:27
  breath,
• 2:27
  take
• 2:27
  this
• 2:28
  like,
• 2:28
  you
• 2:28
  know,
• 2:28
  if
• 2:28
  you're
• 2:28
  on
• 2:29
  TikTok
• 2:29
  and
• 2:29
  you
• 2:29
  get
• 2:29
  those
• 2:30
  tarot
• 2:30
  readings,
• 2:31
  take
• 2:31
  what
• 2:31
  resonates,
• 2:32
  leave
• 2:32
  what
• 2:33
  doesn't,
• 2:33
  don't
• 2:34
  try
• 2:34
  to
• 2:34
  force
• 2:35
  it,
• 2:35
  and
• 2:36
  then
• 2:36
  let's
• 2:36
  just
• 2:37
  kind
• 2:37
  of
• 2:37
  absorb
• 2:38
  the
• 2:38
  information
• 2:38
  that
• 2:39
  we
• 2:39
  want
• 2:39
  to
• 2:39
  work
• 2:40
  with
• 2:40
  today.
• 2:40
  All
• 2:40
  right?
• 2:41
  So
• 2:41
  the
• 2:41
  number
• 2:42
  one
• 2:42
  complaint
• 2:42
  I
• 2:43
  hear
• 2:43
  about
• 2:43
  our
• 2:43
  friends,
• 2:44
  our
• 2:44
  robot
• 2:45
  friends,
• 2:45
  is
• 2:45
  that
• 2:45
  it
• 2:46
  forget
• 2:46
  everything
• 2:47
  the
• 2:47
  moment
• 2:47
  that
• 2:48
  you
• 2:48
  start
• 2:48
  a
• 2:49
  new
• 2:49
  chat
• 2:50
  and
• 2:51
  that
• 2:51
  you're
• 2:51
  having
• 2:51
  to
• 2:51
  waste
• 2:52
  time
• 2:52
  re
• 2:52
  explaining
• 2:52
  your
• 2:53
  business,
• 2:53
  your
• 2:53
  voice,
• 2:54
  your
• 2:54
  offers
• 2:55
  before
• 2:55
  every
• 2:55
  section,
• 2:56
  and
• 2:57
  you're
• 2:57
  unsure
• 2:58
  about
• 2:58
  how
• 2:58
  to
• 2:58
  really
• 2:59
  connect
• 2:59
  the
• 2:59
  context
• 3:00
  from
• 3:00
  one
• 3:00
  chat
• 3:01
  to
• 3:01
  another
• 3:02
  one.
• 3:02
  And
• 3:03
  you
• 3:03
  kind
• 3:03
  of
• 3:03
  spend
• 3:03
  more
• 3:04
  time
• 3:04
  prepping
• 3:04
  AI
• 3:05
  than
• 3:05
  actually
• 3:06
  using
• 3:06
  it
• 3:06
  to
• 3:07
  complete
• 3:07
  the
• 3:07
  task.
• 3:08
  This
• 3:08
  is
• 3:08
  the
• 3:09
  part
• 3:09
  where
• 3:09
  people
• 3:09
  say
• 3:10
  the
• 3:10
  output
• 3:10
  just
• 3:11
  sucks.
• 3:11
  And
• 3:12
  it's
• 3:12
  because,
• 3:12
  one,
• 3:12
  you're
• 3:12
  either
• 3:13
  too
• 3:13
  exhausted
• 3:14
  to
• 3:14
  give
• 3:15
  it
• 3:15
  the
• 3:15
  context
• 3:16
  that
• 3:16
  it
• 3:16
  needs,
• 3:17
  or
• 3:18
  it's
• 3:18
  just
• 3:19
  you
• 3:19
  haven't
• 3:19
  built
• 3:20
  that
• 3:20
  process
• 3:20
  out
• 3:21
  together.
• 3:21
  So
• 3:22
  I
• 3:22
  think
• 3:22
  this
• 3:22
  is
• 3:23
  where
• 3:23
  so
• 3:23
  many
• 3:23
  people
• 3:24
  are
• 3:24
  either
• 3:24
  starting
• 3:25
  from
• 3:25
  whether
• 3:25
  that's
• 3:26
  a
• 3:26
  blank
• 3:26
  slate
• 3:26
  or
• 3:27
  they're
• 3:27
  just
• 3:27
  assuming
• 3:28
  that
• 3:29
  it's
• 3:29
  going
• 3:29
  to
• 3:29
  put
• 3:29
  all
• 3:29
  of
• 3:30
  the
• 3:30
  pieces
• 3:30
  together.
• 3:31
  And
• 3:31
  that's
• 3:31
  not
• 3:32
  necessarily
• 3:32
  the
• 3:33
  problem,
• 3:33
  but
• 3:33
  it's
• 3:34
  more
• 3:34
  so
• 3:34
  the
• 3:35
  source
• 3:35
  that
• 3:36
  the
• 3:36
  architecture
• 3:37
  is
• 3:37
  where
• 3:38
  it's
• 3:38
  pulling
• 3:38
  from.
• 3:39
  Yeah.
• 3:40
  So
• 3:40
  let's
• 3:40
  talk
• 3:40
  about
• 3:40
  some
• 3:41
  steps
• 3:41
  that
• 3:41
  you
• 3:41
  can
• 3:41
  take
• 3:41
  to
• 3:42
  mitigate
• 3:42
  this.
• 3:42
  Number
• 3:43
  one,
• 3:43
  if
• 3:43
  you
• 3:43
  do
• 3:43
  not
• 3:44
  have
• 3:44
  it
• 3:44
  already,
• 3:44
  you
• 3:45
  need
• 3:45
  to
• 3:45
  build
• 3:45
  your
• 3:45
  business
• 3:46
  brain
• 3:46
  docs.
• 3:46
  Even
• 3:47
  if
• 3:47
  you
• 3:47
  don't
• 3:47
  plan
• 3:47
  on
• 3:48
  using
• 3:48
  AI
• 3:48
  and
• 3:48
  you
• 3:49
  want
• 3:49
  to
• 3:49
  have
• 3:49
  employees,
• 3:50
  these
• 3:50
  are
• 3:51
  so
• 3:51
  important,
• 3:51
  and
• 3:52
  it's
• 3:52
  crazy
• 3:53
  the
• 3:53
  amount
• 3:53
  of
• 3:53
  business
• 3:54
  owners
• 3:54
  that
• 3:54
  kind
• 3:54
  of
• 3:54
  operate
• 3:55
  without
• 3:55
  this.
• 3:56
  So
• 3:56
  basically,
• 3:57
  these
• 3:57
  are
• 3:57
  your
• 3:57
  brand
• 3:58
  guides,
• 3:58
  your
• 3:58
  voice,
• 3:59
  your
• 3:59
  icp,
• 4:00
  the
• 4:00
  frameworks
• 4:01
  that
• 4:01
  you
• 4:01
  use
• 4:01
  and
• 4:02
  talk
• 4:02
  about
• 4:02
  all
• 4:02
  the
• 4:03
  time,
• 4:03
  your
• 4:04
  offers,
• 4:04
  who
• 4:04
  they're
• 4:05
  for,
• 4:05
  how
• 4:05
  much
• 4:06
  they
• 4:06
  cost,
• 4:06
  what's
• 4:07
  included,
• 4:07
  the
• 4:08
  content
• 4:08
  pillars
• 4:08
  or
• 4:09
  niches
• 4:09
  that
• 4:09
  you
• 4:09
  talk
• 4:09
  about.
• 4:10
  If
• 4:10
  you
• 4:10
  don't
• 4:11
  have
• 4:11
  these
• 4:11
  docs
• 4:12
  built
• 4:12
  for
• 4:12
  your
• 4:12
  business
• 4:13
  and
• 4:14
  you're
• 4:14
  just
• 4:14
  kind
• 4:14
  of
• 4:14
  going
• 4:15
  into
• 4:15
  AI
• 4:15
  saying
• 4:16
  write
• 4:16
  me
• 4:16
  a
• 4:16
  caption,
• 4:17
  and
• 4:17
  it
• 4:17
  has
• 4:17
  none
• 4:17
  of
• 4:17
  the
• 4:17
  context
• 4:18
  on
• 4:18
  all
• 4:18
  that,
• 4:18
  this
• 4:19
  is
• 4:19
  where
• 4:19
  you're
• 4:19
  going
• 4:19
  to
• 4:20
  get
• 4:20
  the
• 4:20
  very
• 4:21
  generic
• 4:21
  output.
• 4:22
  When
• 4:22
  we
• 4:22
  start
• 4:22
  working
• 4:22
  with
• 4:23
  any
• 4:23
  new
• 4:23
  client
• 4:23
  that
• 4:23
  we
• 4:24
  work
• 4:24
  with,
• 4:24
  we
• 4:24
  first
• 4:24
  build
• 4:25
  what
• 4:25
  we
• 4:25
  like
• 4:25
  to
• 4:25
  call
• 4:25
  their
• 4:26
  copy
• 4:26
  bible,
• 4:26
  which
• 4:26
  essentially
• 4:27
  includes
• 4:28
  all
• 4:28
  of
• 4:28
  this.
• 4:28
  And
• 4:29
  before
• 4:29
  AI,
• 4:30
  this
• 4:30
  is
• 4:30
  what
• 4:30
  we
• 4:30
  Use
• 4:31
  to
• 4:31
  make
• 4:31
  sure
• 4:31
  that
• 4:31
  we
• 4:31
  were
• 4:32
  writing
• 4:32
  in
• 4:32
  the
• 4:32
  right
• 4:33
  context,
• 4:33
  delivering
• 4:34
  in
• 4:34
  the
• 4:34
  right
• 4:34
  context.
• 4:35
  But
• 4:35
  now
• 4:35
  with
• 4:35
  AI,
• 4:36
  now
• 4:36
  that
• 4:36
  we
• 4:36
  have
• 4:37
  these
• 4:37
  stocks,
• 4:38
  we
• 4:38
  can
• 4:38
  give
• 4:38
  them
• 4:38
  to
• 4:38
  AI
• 4:39
  and
• 4:39
  stop
• 4:39
  getting
• 4:39
  that
• 4:40
  generic
• 4:40
  garbage.
• 4:41
  Yeah,
• 4:41
  and
• 4:41
  I
• 4:41
  think
• 4:42
  this
• 4:42
  is
• 4:42
  where
• 4:42
  when
• 4:43
  people
• 4:43
  don't
• 4:43
  or
• 4:43
  they're
• 4:44
  not
• 4:44
  operating
• 4:45
  from
• 4:45
  this
• 4:45
  copy
• 4:46
  bible,
• 4:46
  the
• 4:46
  business
• 4:47
  brain,
• 4:47
  or
• 4:47
  whatever
• 4:47
  the
• 4:48
  case
• 4:48
  may
• 4:48
  be,
• 4:49
  all
• 4:49
  of
• 4:49
  these
• 4:49
  new
• 4:50
  evolutions
• 4:51
  of
• 4:51
  AI
• 4:51
  where
• 4:52
  they
• 4:52
  say
• 4:52
  quietly
• 4:53
  all
• 4:53
  those
• 4:53
  words
• 4:54
  that
• 4:54
  we
• 4:54
  all
• 4:54
  hate
• 4:55
  so
• 4:55
  much,
• 4:56
  this
• 4:56
  is
• 4:56
  where
• 4:56
  you
• 4:56
  set
• 4:57
  those
• 4:57
  guidelines
• 4:58
  and
• 4:58
  those
• 4:58
  barriers.
• 4:58
  We
• 4:59
  went
• 4:59
  into
• 4:59
  this
• 4:59
  in
• 4:59
  the
• 5:00
  Roots
• 5:00
  episode
• 5:01
  where
• 5:01
  we
• 5:01
  broke
• 5:01
  down
• 5:01
  how
• 5:02
  to
• 5:02
  build
• 5:02
  a
• 5:02
  proper
• 5:02
  prompt.
• 5:03
  But
• 5:04
  essentially
• 5:04
  the
• 5:04
  business
• 5:05
  brain
• 5:05
  is
• 5:05
  there
• 5:06
  to
• 5:06
  reiterate
• 5:07
  what
• 5:07
  you
• 5:07
  like,
• 5:08
  what
• 5:08
  you
• 5:08
  don't
• 5:08
  like,
• 5:09
  what
• 5:09
  you
• 5:09
  think
• 5:09
  works,
• 5:10
  the
• 5:10
  voice
• 5:10
  of
• 5:10
  the
• 5:11
  customer
• 5:11
  and
• 5:11
  all
• 5:11
  of
• 5:11
  those
• 5:12
  things
• 5:12
  so
• 5:12
  that
• 5:12
  ultimately
• 5:13
  you
• 5:13
  stop
• 5:14
  having
• 5:14
  to
• 5:14
  re
• 5:15
  brief
• 5:15
  it
• 5:15
  a
• 5:16
  hundred
• 5:16
  times.
• 5:17
  And
• 5:17
  when
• 5:17
  you
• 5:18
  are
• 5:18
  rebriefing
• 5:18
  it
• 5:19
  a
• 5:19
  hundred
• 5:19
  times,
• 5:19
  you're
• 5:20
  bound
• 5:20
  to
• 5:20
  get
• 5:20
  lazy
• 5:21
  in
• 5:21
  the
• 5:21
  process
• 5:22
  and
• 5:22
  just
• 5:22
  be
• 5:22
  like,
• 5:22
  okay,
• 5:23
  just
• 5:23
  remember
• 5:23
  it
• 5:23
  already.
• 5:24
  This
• 5:24
  is
• 5:24
  how
• 5:25
  you
• 5:25
  kind
• 5:25
  of
• 5:26
  stop
• 5:26
  the
• 5:27
  laziness
• 5:27
  and
• 5:28
  then
• 5:28
  the
• 5:28
  poor
• 5:28
  prompting
• 5:29
  from
• 5:29
  the
• 5:29
  get.
• 5:30
  Yeah,
• 5:30
  yeah.
• 5:31
  So
• 5:31
  then
• 5:31
  my
• 5:31
  second
• 5:31
  tip
• 5:32
  around
• 5:32
  this
• 5:32
  too
• 5:33
  would
• 5:33
  be
• 5:33
  so
• 5:34
  you
• 5:34
  don't
• 5:34
  have
• 5:34
  to
• 5:34
  keep
• 5:35
  giving
• 5:35
  it
• 5:35
  these
• 5:35
  things
• 5:36
  is
• 5:36
  to
• 5:37
  have
• 5:37
  a
• 5:37
  dedicated
• 5:38
  cloud
• 5:38
  project
• 5:39
  set
• 5:39
  up
• 5:39
  for
• 5:39
  your
• 5:40
  business.
• 5:40
  So
• 5:41
  the
• 5:41
  way
• 5:41
  that
• 5:41
  I
• 5:41
  have
• 5:42
  it
• 5:42
  set
• 5:42
  up
• 5:42
  for
• 5:43
  in
• 5:43
  my
• 5:43
  cloth
• 5:44
  is
• 5:44
  I
• 5:44
  have
• 5:44
  one
• 5:44
  for
• 5:44
  my
• 5:44
  business,
• 5:45
  I
• 5:45
  have
• 5:45
  one
• 5:45
  for
• 5:46
  deeply
• 5:46
  rooted
• 5:46
  business,
• 5:47
  and
• 5:47
  then
• 5:47
  I
• 5:47
  have
• 5:47
  one
• 5:48
  for
• 5:48
  each
• 5:48
  client.
• 5:49
  I
• 5:49
  think
• 5:49
  sometimes
• 5:49
  when
• 5:50
  I
• 5:50
  see
• 5:50
  people's
• 5:50
  clients,
• 5:50
  they've
• 5:51
  got
• 5:51
  one
• 5:51
  for
• 5:51
  almost
• 5:51
  every
• 5:52
  single
• 5:52
  task
• 5:52
  that
• 5:53
  they're
• 5:53
  doing
• 5:53
  in
• 5:53
  their
• 5:53
  business,
• 5:54
  which
• 5:54
  that's
• 5:55
  not
• 5:55
  the
• 5:55
  right
• 5:55
  way,
• 5:55
  that
• 5:56
  tasker
• 5:57
  skills,
• 5:57
  projects
• 5:58
  or
• 5:58
  context.
• 5:59
  So
• 5:59
  if
• 5:59
  you
• 6:00
  think
• 6:00
  of
• 6:00
  it
• 6:00
  that
• 6:00
  way,
• 6:01
  and
• 6:01
  then
• 6:01
  another
• 6:02
  crazy
• 6:02
  little
• 6:02
  tweak,
• 6:03
  which
• 6:03
  hopefully
• 6:03
  they
• 6:04
  will
• 6:04
  fix
• 6:04
  this.
• 6:04
  I
• 6:04
  don't
• 6:04
  even
• 6:05
  know
• 6:05
  why
• 6:05
  it's
• 6:05
  separated,
• 6:05
  but
• 6:06
  when
• 6:06
  you
• 6:06
  go
• 6:06
  from
• 6:06
  Claude
• 6:07
  Chat
• 6:07
  to
• 6:07
  Claude
• 6:08
  Cowork,
• 6:08
  the
• 6:09
  projects
• 6:09
  aren't
• 6:10
  the
• 6:10
  same
• 6:10
  projects.
• 6:11
  That's
• 6:11
  very
• 6:11
  confusing.
• 6:12
  So
• 6:12
  you,
• 6:13
  when
• 6:13
  you
• 6:13
  start
• 6:13
  to
• 6:13
  use
• 6:13
  Cowork,
• 6:14
  you
• 6:14
  have
• 6:14
  to
• 6:14
  migrate
• 6:15
  your
• 6:15
  projects
• 6:15
  over
• 6:16
  to
• 6:16
  Cowork
• 6:17
  or
• 6:18
  you
• 6:18
  can
• 6:18
  go
• 6:18
  into
• 6:19
  your
• 6:19
  universal
• 6:20
  instructions.
• 6:21
  And
• 6:21
  this
• 6:21
  is
• 6:21
  kind
• 6:21
  of
• 6:21
  how
• 6:21
  I
• 6:22
  have
• 6:22
  mine
• 6:22
  set
• 6:22
  up
• 6:22
  and
• 6:23
  say
• 6:23
  before
• 6:23
  responding
• 6:24
  to
• 6:24
  each
• 6:24
  chat
• 6:25
  reference,
• 6:25
  my
• 6:25
  business
• 6:26
  brain
• 6:26
  and
• 6:26
  I
• 6:27
  have
• 6:27
  all
• 6:27
  the
• 6:27
  links
• 6:27
  to
• 6:28
  these
• 6:28
  ICP
• 6:28
  documents
• 6:29
  in
• 6:29
  my
• 6:30
  notion
• 6:31
  so
• 6:31
  that
• 6:31
  any
• 6:31
  new
• 6:31
  chat
• 6:32
  kind
• 6:32
  of
• 6:32
  references
• 6:33
  these
• 6:33
  things
• 6:34
  if
• 6:34
  it's
• 6:34
  for
• 6:34
  my
• 6:35
  business
• 6:35
  first,
• 6:36
  before
• 6:36
  it
• 6:37
  goes
• 6:37
  to
• 6:37
  that.
• 6:38
  And
• 6:38
  that
• 6:38
  kind
• 6:38
  of
• 6:38
  have
• 6:38
  keeps
• 6:39
  you
• 6:39
  from
• 6:39
  having
• 6:39
  to
• 6:39
  type
• 6:40
  a
• 6:40
  zillion
• 6:40
  things,
• 6:40
  read
• 6:41
  upload
• 6:41
  documents.
• 6:42
  But
• 6:42
  the
• 6:42
  more
• 6:42
  and
• 6:42
  more
• 6:42
  I'm
• 6:43
  using
• 6:43
  AI,
• 6:43
  the
• 6:43
  more
• 6:44
  I'm
• 6:44
  finding
• 6:44
  it's
• 6:45
  really
• 6:45
  important
• 6:45
  to
• 6:45
  be
• 6:45
  really
• 6:46
  organized,
• 6:46
  which
• 6:47
  is
• 6:47
  nice
• 6:48
  that
• 6:48
  I'm
• 6:48
  used
• 6:49
  to,
• 6:50
  but
• 6:50
  the
• 6:50
  more
• 6:50
  organized
• 6:51
  you
• 6:51
  are,
• 6:52
  the
• 6:52
  easier
• 6:52
  it
• 6:53
  is
• 6:53
  going
• 6:53
  to
• 6:53
  be.
• 6:54
  And
• 6:54
  if
• 6:54
  your
• 6:54
  business
• 6:54
  and
• 6:55
  your
• 6:55
  systems
• 6:55
  are
• 6:55
  hot
• 6:56
  mess
• 6:56
  behind
• 6:56
  the
• 6:56
  scenes
• 6:57
  and
• 6:57
  you've
• 6:57
  got
• 6:58
  things
• 6:58
  stored
• 6:58
  in
• 6:58
  your
• 6:58
  notes
• 6:59
  app
• 6:59
  and
• 6:59
  some
• 7:00
  in
• 7:00
  Google
• 7:00
  Drive
• 7:01
  and
• 7:01
  some
• 7:01
  in
• 7:01
  Notion,
• 7:02
  that's
• 7:02
  where
• 7:02
  your
• 7:02
  frustration
• 7:03
  is.
• 7:03
  Just
• 7:04
  finding
• 7:04
  those
• 7:04
  things.
• 7:04
  And
• 7:05
  once
• 7:05
  I
• 7:05
  set
• 7:05
  up
• 7:06
  a
• 7:06
  very
• 7:06
  neat
• 7:06
  folder
• 7:07
  hierarchy
• 7:08
  and
• 7:08
  all
• 7:08
  of
• 7:08
  that
• 7:08
  on
• 7:08
  my
• 7:09
  computer,
• 7:10
  it
• 7:10
  definitely
• 7:10
  started
• 7:10
  to
• 7:11
  get
• 7:11
  a
• 7:11
  lot
• 7:11
  easier
• 7:11
  as
• 7:11
  far
• 7:11
  as
• 7:12
  context
• 7:12
  go.
• 7:12
  Yeah.
• 7:13
  And
• 7:13
  I'm
• 7:13
  going
• 7:13
  to
• 7:13
  be
• 7:13
  bold
• 7:14
  and
• 7:14
  say
• 7:14
  AI
• 7:15
  has
• 7:15
  made
• 7:15
  me
• 7:15
  a
• 7:15
  better
• 7:15
  business
• 7:16
  owner
• 7:16
  because
• 7:18
  one
• 7:18
  not
• 7:18
  to
• 7:19
  selfishly
• 7:19
  plug
• 7:20
  our
• 7:20
  life
• 7:20
  first
• 7:20
  business
• 7:21
  lab,
• 7:21
  but
• 7:22
  when
• 7:22
  going
• 7:22
  through
• 7:23
  the
• 7:23
  onboarding
• 7:23
  with
• 7:23
  onboarding
• 7:24
  Ola
• 7:25
  and
• 7:25
  she
• 7:26
  created
• 7:26
  my
• 7:26
  external
• 7:27
  business
• 7:27
  brain
• 7:28
  inside
• 7:28
  of
• 7:29
  my
• 7:29
  notion
• 7:30
  where
• 7:30
  it
• 7:30
  broke
• 7:30
  down
• 7:31
  everything
• 7:31
  that
• 7:32
  she
• 7:32
  pulled
• 7:32
  out
• 7:32
  of
• 7:33
  my
• 7:33
  brain,
• 7:33
  where
• 7:33
  it
• 7:34
  was
• 7:34
  the
• 7:34
  voice
• 7:34
  of
• 7:34
  the
• 7:34
  customer,
• 7:35
  my
• 7:35
  competition
• 7:36
  analysis,
• 7:37
  all
• 7:37
  of
• 7:37
  those
• 7:37
  various
• 7:38
  components
• 7:39
  that
• 7:39
  purely
• 7:39
  did
• 7:40
  exist
• 7:40
  just
• 7:41
  inside
• 7:41
  my
• 7:41
  brain.
• 7:42
  And
• 7:42
  when
• 7:42
  we
• 7:42
  are
• 7:43
  talking
• 7:43
  about
• 7:43
  these
• 7:44
  hypothetical
• 7:44
  business
• 7:45
  owners
• 7:45
  that
• 7:45
  are
• 7:45
  re
• 7:46
  prompting
• 7:46
  from
• 7:46
  scratch
• 7:47
  every
• 7:47
  single
• 7:47
  time
• 7:48
  we're
• 7:48
  talking
• 7:48
  about
• 7:48
  me,
• 7:50
  period.
• 7:51
  I
• 7:51
  had
• 7:51
  all
• 7:51
  of
• 7:51
  these
• 7:52
  frustrations.
• 7:53
  Yeah,
• 7:54
  we
• 7:54
  both
• 7:55
  have
• 7:55
  been
• 7:55
  in
• 7:55
  this
• 7:56
  spot
• 7:56
  where
• 7:56
  we
• 7:56
  have
• 7:56
  tried
• 7:57
  to
• 7:58
  systemize
• 7:59
  things
• 7:59
  but
• 7:59
  ADHD
• 8:00
  gets
• 8:00
  the
• 8:00
  best
• 8:00
  of
• 8:01
  me
• 8:01
  constantly.
• 8:02
  I
• 8:02
  have
• 8:02
  gone
• 8:03
  back
• 8:03
  to
• 8:03
  my
• 8:04
  little
• 8:04
  paper
• 8:05
  notepad
• 8:05
  because
• 8:06
  I
• 8:07
  for
• 8:07
  the
• 8:07
  life
• 8:07
  of
• 8:08
  me
• 8:08
  have
• 8:08
  not
• 8:09
  gotten
• 8:09
  into
• 8:09
  the
• 8:09
  habit
• 8:10
  of
• 8:10
  having
• 8:10
  my
• 8:10
  tasks
• 8:11
  in
• 8:11
  notion.
• 8:12
  Thank
• 8:12
  you,
• 8:12
  Jess.
• 8:13
  But
• 8:14
  sometimes
• 8:14
  when
• 8:14
  I'm
• 8:14
  feeling
• 8:15
  that
• 8:15
  resistance,
• 8:15
  whatever
• 8:16
  the
• 8:16
  brain
• 8:16
  chemical
• 8:17
  is
• 8:17
  that
• 8:17
  like
• 8:18
  don't
• 8:18
  do
• 8:18
  it,
• 8:18
  you
• 8:19
  don't
• 8:19
  have
• 8:19
  the
• 8:19
  urgency
• 8:20
  for
• 8:20
  this.
• 8:21
  I
• 8:21
  go,
• 8:21
  okay,
• 8:21
  fine,
• 8:21
  I'm
• 8:22
  just
• 8:22
  going
• 8:22
  to
• 8:22
  write
• 8:22
  it
• 8:22
  here
• 8:22
  and
• 8:23
  I'm
• 8:23
  going
• 8:23
  to
• 8:23
  just
• 8:23
  do
• 8:24
  it
• 8:24
  one
• 8:24
  way
• 8:24
  or
• 8:24
  another.
• 8:25
  But
• 8:25
  I
• 8:25
  will
• 8:26
  say
• 8:26
  that
• 8:26
  AI
• 8:26
  has
• 8:27
  helped
• 8:27
  me
• 8:27
  in
• 8:28
  a
• 8:28
  way
• 8:28
  to
• 8:29
  externalize
• 8:30
  and
• 8:30
  have
• 8:30
  to
• 8:31
  stop
• 8:31
  doing
• 8:32
  the
• 8:32
  invisible
• 8:32
  labor
• 8:33
  of
• 8:34
  pulling
• 8:34
  it
• 8:34
  out
• 8:34
  of
• 8:34
  my
• 8:35
  brain
• 8:35
  every
• 8:35
  single
• 8:35
  time
• 8:36
  because
• 8:36
  it
• 8:36
  was
• 8:36
  never
• 8:36
  the
• 8:37
  same.
• 8:37
  And
• 8:38
  this
• 8:38
  has
• 8:38
  helped
• 8:38
  me
• 8:39
  also
• 8:39
  with
• 8:40
  my
• 8:40
  human
• 8:41
  a
• 8:41
  my
• 8:42
  human
• 8:42
  virtual
• 8:42
  assistant
• 8:43
  because
• 8:44
  she's
• 8:44
  not
• 8:44
  starting
• 8:45
  from
• 8:45
  scratch
• 8:45
  designing,
• 8:46
  she's
• 8:46
  not
• 8:46
  starting
• 8:47
  from
• 8:47
  scratch
• 8:48
  with
• 8:48
  client
• 8:48
  work.
• 8:49
  She's
• 8:49
  not
• 8:49
  starting
• 8:50
  from
• 8:50
  scratch
• 8:50
  anywhere.
• 8:51
  Which
• 8:51
  is
• 8:51
  what
• 8:51
  I
• 8:52
  was
• 8:52
  doing
• 8:52
  in
• 8:52
  my
• 8:52
  previous
• 8:53
  hiring
• 8:53
  process,
• 8:54
  which
• 8:54
  was
• 8:54
  chaotic.
• 8:55
  And
• 8:56
  what
• 8:56
  kind
• 8:56
  of
• 8:57
  croned
• 8:57
  me
• 8:57
  to
• 8:57
  think,
• 8:58
  oh,
• 8:58
  I
• 8:58
  suck
• 8:59
  at
• 8:59
  hiring,
• 9:00
  blah
• 9:00
  blah
• 9:00
  blah
• 9:00
  blah,
• 9:01
  it's
• 9:01
  all
• 9:01
  connected
• 9:02
  and
• 9:02
  how
• 9:02
  we
• 9:03
  are
• 9:03
  becoming
• 9:04
  better
• 9:04
  versions
• 9:05
  of
• 9:05
  ourselves.
• 9:07
  I
• 9:07
  mean
• 9:07
  my
• 9:07
  whole
• 9:08
  view
• 9:08
  on
• 9:08
  AI
• 9:08
  is
• 9:08
  like
• 9:09
  it's
• 9:09
  an
• 9:09
  employee.
• 9:10
  So
• 9:10
  if
• 9:10
  you're
• 9:10
  bad
• 9:11
  at
• 9:11
  managing
• 9:12
  employees,
• 9:12
  you're
• 9:13
  going
• 9:13
  to
• 9:13
  be
• 9:13
  mad
• 9:13
  at
• 9:14
  bad
• 9:14
  at
• 9:14
  managing
• 9:14
  your
• 9:14
  AI
• 9:15
  assistants.
• 9:16
  But
• 9:16
  it's
• 9:16
  A
• 9:17
  skill
• 9:17
  that
• 9:17
  you
• 9:17
  can
• 9:17
  learn.
• 9:18
  And
• 9:18
  my
• 9:18
  goal
• 9:19
  with
• 9:19
  building
• 9:19
  all
• 9:19
  of
• 9:20
  our
• 9:20
  lab
• 9:20
  employees
• 9:21
  was
• 9:21
  kind
• 9:21
  of
• 9:21
  to
• 9:21
  make
• 9:22
  them
• 9:22
  AI
• 9:22
  for
• 9:22
  dummy,
• 9:23
  whatever,
• 9:24
  where
• 9:24
  they
• 9:24
  are
• 9:25
  asking
• 9:25
  you
• 9:26
  what
• 9:26
  they
• 9:26
  need.
• 9:27
  So
• 9:27
  you're
• 9:27
  not
• 9:27
  forgetting
• 9:28
  that
• 9:28
  they're
• 9:29
  trained
• 9:29
  on
• 9:29
  that,
• 9:30
  because
• 9:30
  I
• 9:30
  know
• 9:30
  that
• 9:30
  that
• 9:31
  is
• 9:31
  a
• 9:31
  obstacle.
• 9:32
  All
• 9:32
  right,
• 9:32
  so
• 9:32
  the
• 9:33
  moving
• 9:33
  into
• 9:33
  frustration
• 9:33
  number
• 9:34
  two,
• 9:34
  it's
• 9:34
  the
• 9:34
  output
• 9:35
  doesn't
• 9:35
  even
• 9:35
  sound
• 9:36
  like
• 9:36
  me,
• 9:36
  or
• 9:36
  you're
• 9:37
  getting
• 9:37
  generic
• 9:38
  stuff.
• 9:39
  And
• 9:39
  one
• 9:39
  of
• 9:40
  the
• 9:40
  things
• 9:40
  that
• 9:40
  I've
• 9:41
  done
• 9:41
  with
• 9:41
  our
• 9:42
  podcast,
• 9:43
  Claude
• 9:43
  has
• 9:44
  all
• 9:44
  of
• 9:44
  our
• 9:44
  transcripts
• 9:45
  for
• 9:45
  every
• 9:45
  single
• 9:46
  podcast
• 9:46
  episode,
• 9:47
  our
• 9:47
  speaking
• 9:47
  transcripts.
• 9:48
  And
• 9:48
  it's
• 9:48
  so
• 9:49
  funny
• 9:49
  because
• 9:49
  Rachel
• 9:49
  and
• 9:50
  I,
• 9:50
  we
• 9:50
  both
• 9:50
  have
• 9:51
  a
• 9:51
  tick
• 9:51
  where
• 9:51
  we
• 9:51
  say,
• 9:51
  like,
• 9:52
  a
• 9:52
  lot.
• 9:53
  And
• 9:53
  Claude
• 9:53
  picked
• 9:54
  up
• 9:54
  on
• 9:54
  that.
• 9:54
  It
• 9:54
  was
• 9:54
  like,
• 9:55
  oh,
• 9:55
  say
• 9:55
  like
• 9:55
  in
• 9:56
  the
• 9:56
  scripts,
• 9:56
  but
• 9:57
  don't
• 9:57
  say
• 9:57
  it
• 9:57
  when
• 9:58
  writing,
• 9:58
  because
• 9:58
  we
• 9:58
  edit
• 9:58
  it
• 9:59
  all
• 9:59
  out.
• 9:59
  We're
• 10:00
  writing
• 10:00
  it
• 10:00
  all,
• 10:01
  but
• 10:01
  it
• 10:01
  even
• 10:02
  picked
• 10:02
  up
• 10:02
  on
• 10:02
  that.
• 10:03
  And
• 10:03
  now
• 10:03
  I
• 10:03
  have
• 10:04
  a
• 10:04
  little
• 10:04
  automation
• 10:04
  where
• 10:05
  it
• 10:05
  goes
• 10:05
  and
• 10:06
  pulls
• 10:06
  our
• 10:07
  transcripts
• 10:08
  and
• 10:08
  kind
• 10:08
  of
• 10:08
  reads
• 10:09
  it,
• 10:09
  so
• 10:09
  it
• 10:09
  can
• 10:09
  stay
• 10:09
  up
• 10:09
  to
• 10:09
  date
• 10:10
  and
• 10:10
  pull
• 10:10
  out
• 10:10
  any
• 10:11
  new
• 10:11
  frameworks
• 10:11
  that
• 10:12
  we
• 10:12
  share
• 10:12
  on
• 10:12
  the
• 10:12
  podcast
• 10:13
  or
• 10:13
  quotable
• 10:14
  quotes.
• 10:15
  So
• 10:15
  voice
• 10:16
  training
• 10:16
  is
• 10:16
  super
• 10:17
  important,
• 10:17
  and
• 10:18
  it's
• 10:18
  really
• 10:18
  important
• 10:19
  that
• 10:19
  you
• 10:19
  kind
• 10:19
  of
• 10:20
  keep
• 10:20
  building
• 10:20
  on
• 10:21
  it,
• 10:21
  because
• 10:21
  as
• 10:21
  you
• 10:21
  keep
• 10:22
  using
• 10:22
  it,
• 10:22
  you're
• 10:22
  gonna
• 10:23
  learn,
• 10:23
  oh,
• 10:23
  I
• 10:23
  don't
• 10:23
  like
• 10:23
  this.
• 10:24
  Or
• 10:24
  I
• 10:24
  do
• 10:24
  like
• 10:25
  this,
• 10:25
  that
• 10:25
  sort
• 10:26
  of
• 10:26
  thing.
• 10:26
  Yeah.
• 10:26
  And
• 10:26
  I
• 10:27
  think
• 10:27
  this
• 10:27
  experience
• 10:28
  that
• 10:28
  people
• 10:28
  are
• 10:28
  going
• 10:29
  through
• 10:29
  where
• 10:29
  they're
• 10:29
  like,
• 10:29
  it's
• 10:30
  just
• 10:30
  not
• 10:30
  working
• 10:30
  for
• 10:31
  me,
• 10:31
  or
• 10:31
  they
• 10:31
  don't
• 10:31
  really
• 10:32
  have
• 10:32
  the
• 10:32
  right
• 10:32
  word.
• 10:32
  Sure,
• 10:33
  what
• 10:33
  you
• 10:33
  gave
• 10:33
  me
• 10:33
  is
• 10:34
  great.
• 10:34
  Technically
• 10:34
  this
• 10:35
  is
• 10:35
  fine.
• 10:36
  But
• 10:36
  emotionally,
• 10:37
  I
• 10:37
  would
• 10:37
  probably
• 10:37
  never
• 10:38
  say
• 10:39
  this,
• 10:39
  or
• 10:39
  it
• 10:39
  just
• 10:40
  doesn't
• 10:40
  hit
• 10:40
  the
• 10:40
  way
• 10:41
  that
• 10:41
  I
• 10:41
  normally
• 10:41
  would.
• 10:42
  And
• 10:42
  I
• 10:42
  think
• 10:43
  that
• 10:43
  that's
• 10:43
  one
• 10:43
  of
• 10:43
  those
• 10:43
  things
• 10:44
  that
• 10:44
  I
• 10:44
  think
• 10:44
  is
• 10:44
  really
• 10:45
  important.
• 10:45
  When
• 10:45
  I
• 10:45
  was
• 10:46
  working
• 10:46
  with
• 10:46
  copywriters
• 10:47
  for
• 10:47
  websites
• 10:48
  and
• 10:48
  for
• 10:49
  SEO
• 10:50
  and
• 10:50
  all
• 10:50
  of
• 10:50
  that,
• 10:50
  the
• 10:51
  amount
• 10:51
  of
• 10:51
  depth
• 10:52
  and
• 10:52
  research
• 10:52
  that
• 10:53
  they
• 10:53
  put
• 10:53
  into
• 10:53
  it
• 10:54
  before
• 10:54
  any
• 10:55
  project
• 10:55
  is
• 10:55
  ever
• 10:56
  started
• 10:56
  is
• 10:56
  how
• 10:57
  we
• 10:57
  should
• 10:57
  consider
• 10:58
  using
• 10:58
  AI
• 10:59
  for
• 10:59
  writing
• 10:59
  in
• 10:59
  our
• 11:00
  business,
• 11:00
  which
• 11:00
  is
• 11:01
  it
• 11:01
  has
• 11:02
  to
• 11:02
  have
• 11:02
  depth.
• 11:03
  It
• 11:03
  has
• 11:03
  to
• 11:04
  pull
• 11:04
  from
• 11:04
  a
• 11:05
  source
• 11:05
  that
• 11:06
  is
• 11:06
  human.
• 11:07
  Right.
• 11:07
  It
• 11:08
  has
• 11:08
  to
• 11:08
  be
• 11:08
  able
• 11:08
  to
• 11:09
  say,
• 11:09
  okay,
• 11:09
  this
• 11:10
  is
• 11:10
  the
• 11:10
  source
• 11:11
  of
• 11:11
  this
• 11:11
  person,
• 11:12
  and
• 11:12
  really
• 11:12
  make
• 11:12
  sure
• 11:13
  that
• 11:13
  it
• 11:13
  validates
• 11:13
  on
• 11:14
  it,
• 11:14
  or
• 11:14
  else
• 11:14
  it's
• 11:15
  going
• 11:15
  to
• 11:15
  still
• 11:15
  sound
• 11:16
  okay,
• 11:16
  but
• 11:17
  not
• 11:17
  great.
• 11:18
  Yeah.
• 11:18
  And
• 11:18
  I
• 11:18
  think
• 11:18
  for
• 11:19
  both
• 11:19
  of
• 11:19
  these
• 11:19
  two
• 11:19
  that
• 11:19
  we
• 11:20
  just
• 11:20
  covered.
• 11:20
  One
• 11:20
  of
• 11:21
  the
• 11:21
  other
• 11:21
  things
• 11:21
  that
• 11:22
  I
• 11:22
  think
• 11:22
  keeps
• 11:22
  people
• 11:23
  stuck
• 11:23
  and
• 11:23
  it
• 11:23
  was
• 11:23
  keeping
• 11:24
  me
• 11:24
  stuck
• 11:24
  for
• 11:24
  a
• 11:24
  while
• 11:25
  is
• 11:25
  tool
• 11:26
  jumping.
• 11:27
  So
• 11:27
  I
• 11:27
  would
• 11:27
  go
• 11:27
  to
• 11:27
  chat
• 11:28
  for
• 11:28
  this,
• 11:28
  or
• 11:28
  Claude,
• 11:29
  for
• 11:29
  this
• 11:29
  perplexity,
• 11:30
  this
• 11:30
  use
• 11:31
  notion,
• 11:31
  AI
• 11:31
  for
• 11:31
  this.
• 11:32
  And
• 11:33
  I
• 11:33
  realized
• 11:33
  that
• 11:34
  even
• 11:34
  though
• 11:34
  some
• 11:35
  of
• 11:35
  the
• 11:35
  tools
• 11:35
  perform
• 11:36
  a
• 11:36
  little
• 11:36
  better
• 11:36
  in
• 11:37
  certain
• 11:37
  context,
• 11:38
  it
• 11:38
  wasn't
• 11:39
  worth
• 11:39
  the
• 11:39
  additional
• 11:40
  effort
• 11:40
  of
• 11:40
  having
• 11:40
  to
• 11:41
  bring
• 11:41
  that
• 11:41
  tool
• 11:42
  up
• 11:42
  to
• 11:42
  speed
• 11:43
  on
• 11:44
  the
• 11:44
  context.
• 11:45
  So
• 11:45
  if
• 11:46
  you
• 11:46
  find
• 11:46
  one
• 11:46
  that
• 11:47
  you
• 11:47
  like
• 11:48
  and
• 11:48
  you
• 11:48
  vibe
• 11:49
  with,
• 11:49
  you
• 11:49
  know,
• 11:50
  for
• 11:50
  me
• 11:50
  and
• 11:50
  us,
• 11:51
  it's
• 11:51
  Claude.
• 11:52
  Not
• 11:52
  just
• 11:53
  because
• 11:53
  we
• 11:53
  think
• 11:53
  that
• 11:53
  their
• 11:54
  outputs
• 11:54
  are
• 11:54
  a
• 11:54
  little
• 11:54
  bit
• 11:55
  better,
• 11:55
  but
• 11:55
  they're
• 11:55
  kind
• 11:56
  of
• 11:56
  the
• 11:56
  most
• 11:56
  ethical
• 11:57
  AI
• 11:57
  company.
• 11:58
  I
• 11:58
  feel
• 11:58
  like
• 11:59
  they
• 11:59
  really
• 11:59
  do
• 11:59
  talk
• 12:00
  about
• 12:00
  their
• 12:00
  responsibility
• 12:01
  with
• 12:01
  this.
• 12:02
  They
• 12:02
  even
• 12:02
  have
• 12:02
  a
• 12:02
  model
• 12:03
  that
• 12:03
  they
• 12:03
  didn't
• 12:03
  release
• 12:04
  because
• 12:04
  it
• 12:04
  was
• 12:04
  too
• 12:05
  smart.
• 12:06
  And
• 12:06
  it
• 12:07
  basically
• 12:07
  was
• 12:07
  hacking
• 12:08
  into
• 12:08
  banks
• 12:08
  and
• 12:08
  stuff
• 12:09
  like
• 12:09
  that.
• 12:09
  And
• 12:09
  they
• 12:09
  gave
• 12:09
  it
• 12:09
  to
• 12:10
  the
• 12:10
  banks
• 12:10
  and
• 12:10
  they're
• 12:10
  like,
• 12:10
  here,
• 12:11
  here's
• 12:11
  everything
• 12:12
  that
• 12:12
  we,
• 12:12
  like,
• 12:12
  found.
• 12:13
  You
• 12:13
  guys
• 12:13
  need
• 12:14
  to
• 12:14
  fix
• 12:14
  this
• 12:14
  before
• 12:15
  somebody
• 12:15
  else's
• 12:16
  AI
• 12:16
  figures
• 12:17
  out
• 12:17
  how
• 12:17
  to
• 12:17
  get
• 12:17
  into
• 12:17
  here
• 12:18
  too.
• 12:18
  So,
• 12:19
  I
• 12:19
  mean,
• 12:19
  they're
• 12:20
  my
• 12:20
  tool
• 12:20
  of
• 12:20
  choice,
• 12:21
  but
• 12:21
  if
• 12:21
  you
• 12:21
  like
• 12:21
  chat,
• 12:22
  that's
• 12:22
  fine.
• 12:22
  But
• 12:23
  the,
• 12:23
  the
• 12:23
  thing
• 12:23
  is
• 12:23
  building
• 12:24
  a
• 12:24
  system
• 12:24
  around
• 12:25
  it
• 12:25
  to
• 12:25
  where
• 12:25
  it's
• 12:26
  not
• 12:26
  a
• 12:26
  very
• 12:26
  sporadic.
• 12:27
  I'm
• 12:27
  going
• 12:27
  to
• 12:27
  jump
• 12:27
  over
• 12:27
  here,
• 12:28
  I'm
• 12:28
  going
• 12:28
  to
• 12:28
  jump
• 12:28
  over
• 12:28
  here
• 12:28
  because
• 12:28
  then
• 12:29
  of
• 12:29
  course
• 12:29
  you're
• 12:29
  going
• 12:29
  to
• 12:29
  get
• 12:29
  frustrated
• 12:30
  because
• 12:30
  of
• 12:31
  that.
• 12:31
  And
• 12:32
  one
• 12:32
  of
• 12:32
  my
• 12:32
  favorite
• 12:32
  things
• 12:33
  with
• 12:33
  Claude,
• 12:33
  if
• 12:33
  you
• 12:33
  have
• 12:33
  the
• 12:33
  desktop
• 12:34
  version
• 12:34
  is
• 12:34
  you
• 12:34
  can
• 12:35
  hit
• 12:35
  the
• 12:35
  space
• 12:35
  bar.
• 12:36
  There's
• 12:36
  a
• 12:36
  space
• 12:36
  bar,
• 12:37
  and
• 12:37
  just
• 12:37
  speak
• 12:37
  into
• 12:38
  it.
• 12:38
  It'll
• 12:38
  turn
• 12:38
  on
• 12:38
  your
• 12:39
  recorder
• 12:39
  and
• 12:39
  you
• 12:39
  can
• 12:39
  just
• 12:39
  start
• 12:40
  talking
• 12:40
  to.
• 12:40
  And
• 12:40
  it'll
• 12:40
  pull
• 12:40
  you
• 12:41
  up
• 12:41
  everywhere.
• 12:41
  So
• 12:41
  once
• 12:42
  you
• 12:42
  go
• 12:42
  deep
• 12:42
  into
• 12:42
  a
• 12:43
  tool,
• 12:43
  you
• 12:43
  start
• 12:43
  to
• 12:43
  learn
• 12:44
  how
• 12:44
  to
• 12:44
  use
• 12:44
  it
• 12:44
  better.
• 12:45
  And
• 12:45
  I
• 12:45
  feel
• 12:46
  because
• 12:46
  we've
• 12:46
  had
• 12:46
  so
• 12:46
  much
• 12:47
  AI
• 12:47
  shiny
• 12:47
  object
• 12:48
  everywhere,
• 12:48
  everyone's
• 12:49
  jumping
• 12:49
  here
• 12:49
  and
• 12:49
  here,
• 12:49
  here,
• 12:50
  they
• 12:50
  haven't
• 12:50
  really
• 12:50
  had
• 12:50
  the
• 12:50
  chance
• 12:51
  to
• 12:51
  go
• 12:51
  deep
• 12:51
  and
• 12:52
  really
• 12:52
  see
• 12:52
  all
• 12:52
  those
• 12:53
  features
• 12:53
  that
• 12:53
  really
• 12:53
  will
• 12:54
  unlock
• 12:54
  more
• 12:55
  time
• 12:55
  and
• 12:56
  better
• 12:56
  outputs
• 12:56
  for
• 12:56
  you.
• 12:57
  All
• 12:57
  right,
• 12:57
  so
• 12:57
  frustration
• 12:58
  number
• 12:59
  three,
• 12:59
  which
• 13:00
  is
• 13:00
  kind
• 13:00
  of
• 13:00
  like,
• 13:01
  well,
• 13:01
  I
• 13:01
  did
• 13:01
  see
• 13:01
  a
• 13:01
  TikTok
• 13:02
  on
• 13:02
  this
• 13:02
  where
• 13:03
  it
• 13:03
  tells
• 13:03
  you
• 13:03
  kind
• 13:03
  of
• 13:03
  just
• 13:03
  what
• 13:04
  you
• 13:04
  want
• 13:04
  it
• 13:04
  to
• 13:04
  hear.
• 13:05
  And,
• 13:05
  you
• 13:05
  know,
• 13:06
  I
• 13:06
  think
• 13:06
  this
• 13:06
  is
• 13:07
  something
• 13:07
  that
• 13:07
  I
• 13:08
  think
• 13:08
  they
• 13:08
  ran
• 13:09
  in
• 13:09
  the
• 13:09
  TikTok.
• 13:09
  It
• 13:09
  was
• 13:10
  the
• 13:10
  various,
• 13:10
  you
• 13:11
  know,
• 13:11
  AI
• 13:11
  tools
• 13:12
  and
• 13:12
  likelihood
• 13:13
  percentage
• 13:14
  wise
• 13:14
  for
• 13:15
  it
• 13:15
  to
• 13:15
  just
• 13:15
  agree
• 13:15
  with
• 13:16
  you.
• 13:16
  And
• 13:17
  I
• 13:17
  think
• 13:17
  that
• 13:17
  that
• 13:18
  is
• 13:19
  hilarious.
• 13:19
  One,
• 13:20
  but
• 13:20
  two,
• 13:21
  it's
• 13:21
  real,
• 13:21
  right?
• 13:22
  Because
• 13:22
  maybe
• 13:22
  you're
• 13:22
  like,
• 13:23
  okay,
• 13:23
  well,
• 13:23
  I
• 13:23
  asked
• 13:23
  it
• 13:24
  to
• 13:24
  audit
• 13:24
  my
• 13:25
  sales
• 13:25
  page
• 13:25
  and
• 13:25
  it
• 13:26
  told
• 13:26
  me
• 13:26
  that
• 13:26
  it
• 13:26
  looks
• 13:26
  great.
• 13:27
  I
• 13:28
  asked
• 13:28
  it
• 13:28
  to
• 13:28
  poke
• 13:29
  this
• 13:29
  type
• 13:29
  of
• 13:30
  holes
• 13:30
  and
• 13:31
  it
• 13:31
  really
• 13:31
  didn't
• 13:31
  give
• 13:31
  me
• 13:31
  much
• 13:32
  of
• 13:32
  anything.
• 13:32
  It
• 13:32
  doesn't
• 13:33
  really
• 13:33
  give
• 13:33
  you
• 13:33
  that
• 13:33
  second
• 13:34
  brain
• 13:34
  to
• 13:34
  kind
• 13:35
  of
• 13:35
  feed
• 13:35
  off
• 13:35
  of.
• 13:36
  I
• 13:36
  don't
• 13:36
  know
• 13:36
  just
• 13:36
  what
• 13:37
  is
• 13:37
  your
• 13:37
  experience
• 13:37
  with
• 13:38
  this?
• 13:38
  But
• 13:38
  I
• 13:38
  Teach
• 13:38
  people
• 13:39
  AI.
• 13:39
  Maybe
• 13:39
  I
• 13:39
  just
• 13:40
  do
• 13:40
  this
• 13:40
  naturally.
• 13:40
  But
• 13:41
  one
• 13:41
  of
• 13:41
  the
• 13:41
  things
• 13:42
  that
• 13:42
  I
• 13:42
  do
• 13:42
  with
• 13:43
  AI
• 13:44
  is
• 13:44
  before
• 13:44
  I
• 13:44
  send
• 13:45
  a
• 13:45
  new
• 13:45
  proposal
• 13:46
  to
• 13:46
  a
• 13:47
  client
• 13:47
  or
• 13:48
  instructions
• 13:49
  to
• 13:49
  my
• 13:49
  team
• 13:49
  or
• 13:50
  a
• 13:50
  brief
• 13:50
  to
• 13:50
  my
• 13:51
  team,
• 13:51
  I'll
• 13:51
  be
• 13:51
  like,
• 13:52
  act
• 13:52
  like
• 13:52
  you're
• 13:52
  my
• 13:53
  client.
• 13:53
  Act
• 13:53
  like
• 13:53
  you're
• 13:54
  a
• 13:54
  member
• 13:54
  of
• 13:54
  my
• 13:54
  team.
• 13:55
  What
• 13:55
  questions
• 13:55
  do
• 13:56
  you
• 13:56
  have,
• 13:56
  what
• 13:56
  hesitations,
• 13:57
  what's
• 13:57
  unclear?
• 13:58
  So
• 13:58
  that's
• 13:58
  one
• 13:59
  way
• 13:59
  that
• 13:59
  I'll
• 13:59
  go
• 13:59
  out
• 13:59
  and
• 13:59
  look
• 13:59
  at
• 14:00
  it.
• 14:00
  And
• 14:00
  then
• 14:01
  also
• 14:01
  for
• 14:01
  sales
• 14:01
  page
• 14:02
  launch
• 14:02
  strategy,
• 14:02
  email
• 14:03
  strategies
• 14:03
  and
• 14:03
  all
• 14:03
  that,
• 14:03
  I
• 14:04
  like
• 14:04
  to
• 14:04
  act
• 14:04
  like
• 14:04
  they're
• 14:05
  a
• 14:05
  bunch
• 14:05
  of
• 14:05
  different
• 14:06
  people
• 14:06
  so
• 14:07
  that
• 14:07
  it'll
• 14:07
  give
• 14:07
  them
• 14:07
  a
• 14:08
  different
• 14:08
  response.
• 14:08
  So
• 14:09
  I'll
• 14:09
  be
• 14:09
  like,
• 14:09
  act
• 14:09
  like
• 14:09
  you're
• 14:10
  like
• 14:10
  Alex
• 14:11
  Hermosi,
• 14:11
  Jenna
• 14:12
  Kutcher,
• 14:13
  wandering
• 14:14
  aimfully,
• 14:14
  because
• 14:14
  all
• 14:14
  these
• 14:14
  people's
• 14:15
  frameworks
• 14:15
  are
• 14:15
  on
• 14:16
  here.
• 14:16
  And
• 14:16
  give
• 14:17
  me
• 14:17
  your
• 14:17
  view
• 14:19
  of
• 14:19
  what
• 14:19
  the
• 14:19
  sales
• 14:20
  page
• 14:20
  is
• 14:20
  doing.
• 14:21
  And
• 14:21
  then
• 14:21
  you're
• 14:21
  going
• 14:21
  to
• 14:21
  see
• 14:22
  them
• 14:22
  start
• 14:22
  to
• 14:22
  rip
• 14:22
  it
• 14:22
  apart
• 14:23
  from
• 14:23
  different
• 14:23
  angles.
• 14:24
  And
• 14:24
  then
• 14:24
  that's
• 14:24
  where
• 14:24
  you
• 14:25
  can
• 14:25
  take
• 14:25
  your
• 14:25
  business
• 14:25
  brain,
• 14:26
  because
• 14:26
  you
• 14:26
  know
• 14:26
  your
• 14:27
  clients
• 14:27
  the
• 14:27
  best
• 14:27
  and
• 14:28
  what
• 14:28
  they
• 14:28
  respond
• 14:28
  to,
• 14:29
  and
• 14:29
  pick
• 14:29
  and
• 14:30
  choose
• 14:30
  what
• 14:30
  advice
• 14:31
  you
• 14:31
  want
• 14:31
  to
• 14:31
  take
• 14:31
  and
• 14:31
  what
• 14:32
  advice
• 14:32
  you
• 14:32
  want
• 14:32
  to
• 14:33
  leave.
• 14:33
  That
• 14:33
  way,
• 14:33
  you're
• 14:33
  not
• 14:33
  letting
• 14:34
  AI
• 14:34
  just
• 14:35
  build
• 14:35
  this
• 14:36
  from
• 14:36
  scratch
• 14:37
  with
• 14:37
  no
• 14:38
  input,
• 14:38
  I
• 14:38
  guess.
• 14:39
  Yeah.
• 14:39
  So
• 14:39
  at
• 14:39
  the
• 14:40
  end
• 14:40
  of
• 14:40
  the
• 14:40
  day,
• 14:40
  maybe
• 14:40
  it's
• 14:41
  not
• 14:41
  necessarily
• 14:42
  just
• 14:42
  agreeing
• 14:43
  with
• 14:43
  you,
• 14:43
  but
• 14:43
  it's
• 14:44
  just
• 14:44
  kind
• 14:44
  of
• 14:44
  doing
• 14:44
  what
• 14:44
  it's
• 14:45
  designed
• 14:45
  to
• 14:46
  do,
• 14:46
  which
• 14:46
  is
• 14:46
  be
• 14:47
  helpful
• 14:47
  and
• 14:47
  supportive.
• 14:48
  And
• 14:48
  so
• 14:49
  I
• 14:49
  think
• 14:49
  there
• 14:49
  are
• 14:49
  certain
• 14:50
  settings,
• 14:50
  and
• 14:50
  Jess,
• 14:51
  correct
• 14:51
  me
• 14:51
  on
• 14:51
  this,
• 14:52
  but
• 14:52
  there
• 14:52
  are
• 14:52
  settings
• 14:52
  in
• 14:53
  the
• 14:53
  top
• 14:53
  where
• 14:53
  you
• 14:53
  can
• 14:53
  give
• 14:54
  it
• 14:54
  instructions
• 14:54
  of
• 14:55
  level
• 14:55
  of
• 14:56
  the
• 14:56
  criteria
• 14:57
  that
• 14:57
  is
• 14:57
  supposed
• 14:57
  to
• 14:58
  do.
• 14:58
  So
• 14:58
  you
• 14:58
  can
• 14:58
  tell
• 14:59
  it,
• 14:59
  like,
• 14:59
  don't
• 15:00
  agree
• 15:00
  with
• 15:00
  me
• 15:00
  the
• 15:00
  first
• 15:00
  time
• 15:01
  time,
• 15:01
  find
• 15:01
  us
• 15:02
  a
• 15:02
  happy
• 15:02
  medium
• 15:02
  kind
• 15:03
  of
• 15:03
  thing.
• 15:03
  So
• 15:03
  you
• 15:03
  can
• 15:03
  definitely
• 15:04
  have
• 15:04
  it
• 15:05
  the
• 15:05
  way
• 15:05
  that
• 15:05
  Jess
• 15:05
  is
• 15:06
  saying,
• 15:06
  where
• 15:06
  it's
• 15:06
  like,
• 15:06
  pose
• 15:07
  it
• 15:07
  as,
• 15:08
  Tell
• 15:09
  it
• 15:09
  to
• 15:09
  argue
• 15:09
  the
• 15:10
  other
• 15:10
  side,
• 15:10
  tell
• 15:11
  it
• 15:11
  to,
• 15:11
  you
• 15:12
  know,
• 15:12
  look
• 15:12
  at
• 15:12
  it
• 15:13
  in
• 15:13
  the
• 15:13
  lens
• 15:13
  of
• 15:13
  these
• 15:14
  three
• 15:14
  different
• 15:15
  people
• 15:15
  and
• 15:16
  then
• 15:16
  find
• 15:16
  the
• 15:17
  end
• 15:17
  result.
• 15:17
  But
• 15:18
  you
• 15:18
  can
• 15:18
  also
• 15:18
  build
• 15:18
  it
• 15:18
  into
• 15:19
  the
• 15:19
  instructions
• 15:20
  where
• 15:20
  you're
• 15:20
  saying
• 15:20
  you
• 15:21
  can
• 15:21
  build
• 15:21
  it.
• 15:21
  Universal
• 15:22
  instructions.
• 15:22
  I
• 15:23
  had
• 15:23
  mine
• 15:23
  turned
• 15:23
  on
• 15:23
  like
• 15:24
  that
• 15:24
  for
• 15:24
  a
• 15:24
  minute,
• 15:24
  but
• 15:25
  then
• 15:25
  when
• 15:25
  I
• 15:25
  have
• 15:25
  quick
• 15:25
  things
• 15:26
  that
• 15:26
  I
• 15:26
  just
• 15:26
  needed
• 15:26
  to
• 15:27
  get
• 15:27
  done,
• 15:27
  I
• 15:27
  didn't
• 15:27
  want
• 15:27
  it
• 15:27
  disagreeing
• 15:28
  with
• 15:28
  me
• 15:28
  every
• 15:28
  time.
• 15:29
  So
• 15:30
  I'm
• 15:30
  like,
• 15:30
  come
• 15:30
  on,
• 15:30
  we
• 15:30
  just
• 15:30
  need
• 15:30
  to
• 15:31
  get
• 15:31
  this
• 15:31
  out.
• 15:31
  Stop
• 15:31
  fighting
• 15:32
  with
• 15:32
  me
• 15:32
  about
• 15:32
  it.
• 15:32
  Just.
• 15:33
  Just
• 15:34
  do
• 15:34
  it.
• 15:34
  What
• 15:34
  I
• 15:34
  think
• 15:35
  is
• 15:35
  a
• 15:35
  better
• 15:36
  way
• 15:36
  to
• 15:36
  go
• 15:36
  instead
• 15:37
  is
• 15:37
  to
• 15:37
  create
• 15:37
  a
• 15:38
  skill
• 15:38
  that's
• 15:38
  maybe
• 15:39
  a
• 15:39
  sales
• 15:39
  page
• 15:40
  critic
• 15:40
  and
• 15:40
  that
• 15:41
  is
• 15:41
  trained
• 15:41
  on
• 15:41
  this
• 15:42
  or
• 15:42
  a
• 15:43
  proposal
• 15:43
  critic.
• 15:44
  Or
• 15:44
  just
• 15:44
  when
• 15:44
  you're
• 15:45
  in
• 15:45
  the
• 15:45
  chat
• 15:45
  to
• 15:45
  prompt
• 15:46
  it.
• 15:46
  I
• 15:46
  saw
• 15:46
  somebody
• 15:47
  post
• 15:47
  about
• 15:47
  on
• 15:47
  TikTok.
• 15:47
  I'm
• 15:48
  like,
• 15:48
  oh,
• 15:48
  yeah,
• 15:48
  let
• 15:48
  me
• 15:48
  try
• 15:48
  to
• 15:48
  do
• 15:49
  that.
• 15:49
  And
• 15:49
  then
• 15:49
  it
• 15:49
  was
• 15:49
  like
• 15:50
  20
• 15:50
  minutes
• 15:50
  later.
• 15:51
  I'm
• 15:51
  finally
• 15:51
  getting
• 15:51
  the
• 15:52
  output
• 15:52
  because
• 15:52
  I've
• 15:53
  been
• 15:53
  arguing
• 15:53
  back
• 15:54
  and
• 15:54
  forth
• 15:54
  with
• 15:54
  a
• 15:54
  really
• 15:54
  opinionated
• 15:55
  employee
• 15:56
  for
• 15:56
  a
• 15:56
  while.
• 15:57
  So
• 15:57
  I
• 15:58
  turned
• 15:58
  off.
• 16:00
  Okay,
• 16:01
  frustration
• 16:02
  number
• 16:02
  four.
• 16:03
  Take
• 16:03
  us,
• 16:03
  take
• 16:04
  us
• 16:04
  through.
• 16:04
  So
• 16:05
  a
• 16:05
  lot
• 16:05
  of
• 16:05
  times
• 16:06
  this
• 16:06
  is
• 16:06
  one
• 16:06
  of
• 16:06
  the
• 16:06
  things
• 16:06
  too.
• 16:07
  It
• 16:07
  works
• 16:07
  for
• 16:07
  a
• 16:07
  while
• 16:08
  and
• 16:08
  the
• 16:08
  output
• 16:09
  is
• 16:09
  getting
• 16:09
  worse.
• 16:10
  And
• 16:10
  I
• 16:10
  find
• 16:10
  this
• 16:10
  happens
• 16:11
  a
• 16:11
  lot
• 16:11
  when
• 16:11
  people
• 16:12
  are
• 16:12
  having
• 16:13
  these
• 16:13
  very
• 16:13
  long
• 16:14
  conversations.
• 16:14
  And
• 16:15
  I
• 16:15
  think
• 16:15
  it's
• 16:15
  counterintuitive
• 16:16
  to
• 16:16
  where
• 16:16
  if
• 16:17
  you
• 16:17
  got
• 16:17
  a
• 16:17
  good
• 16:17
  vibe
• 16:18
  going
• 16:18
  with
• 16:18
  AI,
• 16:19
  to
• 16:19
  when
• 16:19
  that
• 16:19
  little
• 16:19
  alert
• 16:20
  says,
• 16:20
  shorten
• 16:21
  your,
• 16:21
  you
• 16:21
  know,
• 16:21
  your
• 16:22
  conversation
• 16:22
  is
• 16:22
  long.
• 16:23
  So
• 16:23
  we're
• 16:23
  going
• 16:23
  to
• 16:23
  compact
• 16:23
  it
• 16:23
  to
• 16:24
  start
• 16:24
  a
• 16:24
  brand
• 16:24
  new
• 16:24
  one.
• 16:25
  I've
• 16:25
  just
• 16:25
  did
• 16:26
  anthropics,
• 16:26
  like
• 16:26
  official
• 16:27
  training
• 16:27
  because
• 16:27
  I
• 16:27
  just
• 16:28
  kind
• 16:28
  of
• 16:28
  been
• 16:28
  outside
• 16:28
  out
• 16:29
  here,
• 16:29
  guerrilla
• 16:29
  style
• 16:30
  learning.
• 16:30
  But
• 16:31
  they
• 16:31
  do
• 16:31
  say
• 16:31
  that
• 16:31
  they
• 16:32
  recommend
• 16:32
  once
• 16:33
  your
• 16:33
  chat
• 16:33
  gets
• 16:33
  long,
• 16:34
  just
• 16:34
  starting
• 16:34
  a
• 16:34
  brand
• 16:34
  new
• 16:35
  chat
• 16:35
  because
• 16:35
  it
• 16:35
  starts
• 16:36
  degrading
• 16:36
  and
• 16:37
  starts
• 16:37
  not
• 16:37
  being
• 16:37
  able
• 16:37
  to
• 16:37
  reference
• 16:38
  everything
• 16:38
  better.
• 16:39
  And
• 16:39
  the
• 16:39
  better
• 16:39
  thing
• 16:39
  is
• 16:39
  to
• 16:39
  be
• 16:40
  like,
• 16:40
  okay,
• 16:40
  give
• 16:40
  me
• 16:40
  a
• 16:40
  summary
• 16:41
  of
• 16:41
  the
• 16:41
  key
• 16:41
  points
• 16:41
  and
• 16:42
  then
• 16:42
  move
• 16:42
  it
• 16:42
  to
• 16:42
  a
• 16:43
  new
• 16:43
  conversation.
• 16:43
  Because
• 16:44
  if
• 16:44
  you're
• 16:44
  ADHD
• 16:45
  like
• 16:45
  me,
• 16:45
  I
• 16:46
  will
• 16:46
  start
• 16:46
  building
• 16:47
  a
• 16:47
  lab
• 16:47
  employee
• 16:48
  and
• 16:48
  then
• 16:48
  go
• 16:49
  to
• 16:49
  writing
• 16:49
  15
• 16:50
  blogs.
• 16:50
  And
• 16:50
  now
• 16:50
  we're
• 16:51
  writing
• 16:51
  emails
• 16:51
  and
• 16:52
  now
• 16:52
  we're
• 16:52
  doing
• 16:52
  this
• 16:52
  all
• 16:53
  in
• 16:53
  one
• 16:53
  conversation.
• 16:54
  And
• 16:54
  then
• 16:54
  not
• 16:55
  only
• 16:55
  does
• 16:55
  that
• 16:55
  make
• 16:55
  it
• 16:55
  really
• 16:56
  hard
• 16:56
  for
• 16:56
  the
• 16:56
  AI
• 16:57
  to
• 16:57
  know
• 16:57
  what
• 16:57
  you're
• 16:57
  doing,
• 16:58
  but
• 16:58
  when
• 16:58
  you
• 16:58
  need
• 16:58
  to
• 16:58
  go
• 16:58
  back
• 16:59
  and
• 16:59
  find
• 16:59
  stuff,
• 17:00
  it's
• 17:00
  like,
• 17:00
  where
• 17:00
  did
• 17:00
  I
• 17:00
  write
• 17:01
  this
• 17:01
  email?
• 17:01
  And
• 17:01
  it's
• 17:01
  labeled
• 17:02
  Building
• 17:02
  Blog
• 17:02
  Builder
• 17:03
  Bruce.
• 17:03
  Because
• 17:04
  after
• 17:04
  I
• 17:04
  had
• 17:04
  it
• 17:04
  build
• 17:04
  Bruce,
• 17:05
  I
• 17:05
  was
• 17:05
  like,
• 17:05
  let's
• 17:05
  write
• 17:06
  some
• 17:06
  blogs
• 17:06
  and
• 17:06
  then
• 17:06
  let's
• 17:07
  turn
• 17:07
  these
• 17:07
  blogs
• 17:07
  in
• 17:07
  the
• 17:07
  email.
• 17:08
  So
• 17:08
  start
• 17:08
  a
• 17:08
  new
• 17:09
  conversation,
• 17:09
  every
• 17:10
  single
• 17:10
  task
• 17:11
  and
• 17:11
  really
• 17:11
  rely
• 17:11
  on
• 17:12
  the
• 17:12
  skills
• 17:12
  and
• 17:12
  your
• 17:13
  brains
• 17:13
  to
• 17:13
  bring
• 17:14
  this
• 17:14
  context
• 17:14
  over.
• 17:15
  Definitely.
• 17:16
  I
• 17:16
  think
• 17:16
  this
• 17:16
  next
• 17:17
  frustration
• 17:17
  is
• 17:18
  one
• 17:18
  that
• 17:18
  the
• 17:18
  person
• 17:19
  we're
• 17:19
  talking
• 17:19
  to
• 17:19
  was
• 17:19
  really
• 17:19
  strong.
• 17:20
  It
• 17:20
  was
• 17:20
  just
• 17:20
  basically
• 17:21
  was
• 17:21
  taking
• 17:22
  too
• 17:22
  much
• 17:23
  time.
• 17:23
  Everyone
• 17:24
  is
• 17:24
  saying
• 17:24
  that
• 17:24
  it's
• 17:24
  saving
• 17:25
  me
• 17:25
  time
• 17:25
  and
• 17:26
  I
• 17:26
  feel
• 17:27
  like
• 17:27
  I'm
• 17:27
  spending
• 17:28
  so
• 17:28
  much
• 17:28
  time
• 17:28
  going
• 17:28
  back
• 17:29
  and
• 17:29
  forth
• 17:29
  with
• 17:29
  it
• 17:29
  and
• 17:30
  really
• 17:30
  never
• 17:30
  getting
• 17:30
  there
• 17:31
  with
• 17:31
  the
• 17:32
  output.
• 17:32
  Yeah,
• 17:33
  I
• 17:33
  think
• 17:33
  if
• 17:34
  you
• 17:34
  go
• 17:34
  into
• 17:34
  it
• 17:35
  with
• 17:36
  that
• 17:36
  mindset
• 17:36
  of
• 17:36
  like,
• 17:36
  oh,
• 17:37
  I
• 17:37
  just
• 17:37
  needed
• 17:37
  to
• 17:37
  save
• 17:37
  me
• 17:38
  time.
• 17:38
  I
• 17:38
  needed
• 17:38
  to
• 17:38
  do
• 17:39
  this
• 17:39
  without
• 17:40
  acknowledging
• 17:41
  that
• 17:41
  there
• 17:42
  is
• 17:42
  a
• 17:42
  learning
• 17:42
  curve,
• 17:43
  that
• 17:43
  there
• 17:43
  is
• 17:44
  foundations
• 17:44
  that
• 17:45
  need
• 17:45
  to
• 17:45
  be
• 17:45
  built,
• 17:46
  that
• 17:46
  there's
• 17:46
  all
• 17:47
  of
• 17:47
  these
• 17:48
  things
• 17:49
  that
• 17:49
  need
• 17:49
  to
• 17:49
  be
• 17:49
  done.
• 17:50
  I
• 17:50
  think
• 17:50
  that's
• 17:51
  where
• 17:51
  you
• 17:51
  get
• 17:51
  into
• 17:51
  that
• 17:52
  problem
• 17:52
  where
• 17:52
  you
• 17:53
  are
• 17:53
  kind
• 17:53
  of
• 17:53
  working
• 17:54
  against
• 17:54
  the
• 17:54
  grain
• 17:55
  here
• 17:55
  a
• 17:55
  little
• 17:55
  bit.
• 17:55
  You're
• 17:56
  the
• 17:57
  mindset
• 17:57
  of
• 17:57
  like,
• 17:57
  I
• 17:57
  just
• 17:57
  need
• 17:58
  this
• 17:58
  to
• 17:58
  save
• 17:58
  me
• 17:58
  time
• 17:58
  because
• 17:59
  I'm
• 17:59
  very
• 17:59
  busy,
• 17:59
  blah,
• 18:00
  blah,
• 18:00
  blah.
• 18:00
  But
• 18:00
  you're
• 18:01
  skipping
• 18:02
  so
• 18:02
  much
• 18:02
  of
• 18:03
  the
• 18:03
  things
• 18:03
  that
• 18:03
  are
• 18:04
  going
• 18:04
  to
• 18:04
  actually
• 18:04
  help
• 18:04
  you
• 18:05
  save
• 18:05
  time.
• 18:05
  So
• 18:06
  it's
• 18:06
  anything
• 18:07
  in
• 18:07
  business,
• 18:07
  right?
• 18:08
  Everything
• 18:08
  like
• 18:08
  that.
• 18:09
  How
• 18:09
  you
• 18:09
  do
• 18:09
  anything
• 18:10
  is
• 18:10
  how
• 18:10
  you
• 18:10
  do
• 18:10
  everything.
• 18:11
  And
• 18:11
  where,
• 18:12
  how
• 18:12
  you
• 18:12
  do
• 18:12
  one
• 18:12
  thing
• 18:13
  is
• 18:13
  how
• 18:13
  you
• 18:13
  do
• 18:13
  everything.
• 18:14
  And
• 18:14
  so
• 18:14
  if
• 18:14
  you're
• 18:15
  kind
• 18:15
  of
• 18:15
  just
• 18:15
  trying
• 18:16
  to
• 18:16
  skip
• 18:16
  to
• 18:16
  the
• 18:16
  last
• 18:17
  part
• 18:17
  with
• 18:17
  an
• 18:18
  employee,
• 18:18
  it's
• 18:18
  going
• 18:18
  to,
• 18:19
  you
• 18:19
  know,
• 18:19
  fail
• 18:19
  you
• 18:20
  with
• 18:20
  branding,
• 18:21
  it's
• 18:21
  going
• 18:21
  to
• 18:21
  fail
• 18:22
  you
• 18:22
  with
• 18:22
  copywriting,
• 18:23
  it's
• 18:23
  going
• 18:23
  to
• 18:23
  fail
• 18:23
  you.
• 18:23
  All
• 18:24
  of
• 18:24
  these
• 18:24
  things
• 18:24
  is
• 18:24
  really
• 18:25
  important.
• 18:25
  So
• 18:25
  you
• 18:25
  have
• 18:26
  to
• 18:26
  really
• 18:26
  sit
• 18:26
  down
• 18:27
  and
• 18:27
  actually
• 18:28
  build
• 18:28
  your
• 18:28
  brain.
• 18:29
  You
• 18:29
  have
• 18:29
  to
• 18:29
  do
• 18:29
  your
• 18:30
  onboarding
• 18:30
  with
• 18:30
  ola
• 18:31
  regardless
• 18:32
  of
• 18:32
  how
• 18:32
  much
• 18:32
  you
• 18:32
  want
• 18:32
  to
• 18:32
  skip
• 18:33
  through
• 18:33
  it.
• 18:33
  It's
• 18:34
  super
• 18:34
  important
• 18:34
  because
• 18:35
  then
• 18:36
  you
• 18:36
  start
• 18:36
  saving
• 18:36
  time.
• 18:37
  Yeah,
• 18:37
  well,
• 18:38
  and
• 18:38
  I
• 18:38
  think
• 18:38
  where
• 18:39
  the.
• 18:39
  Lab
• 18:39
  and
• 18:40
  our
• 18:40
  pre
• 18:40
  trained
• 18:41
  employees
• 18:41
  come
• 18:42
  in
• 18:43
  so
• 18:43
  clutch
• 18:43
  because
• 18:43
  you're
• 18:44
  not
• 18:44
  having
• 18:44
  to
• 18:45
  spend
• 18:45
  the
• 18:45
  time
• 18:45
  training
• 18:46
  them.
• 18:46
  Because
• 18:47
  I
• 18:47
  have
• 18:48
  fought
• 18:48
  with
• 18:48
  them,
• 18:48
  Rachel's
• 18:49
  gonna
• 18:49
  fight
• 18:49
  with
• 18:49
  them
• 18:49
  too
• 18:50
  when
• 18:50
  she
• 18:50
  starts
• 18:50
  building
• 18:51
  some
• 18:51
  guys.
• 18:51
  But
• 18:52
  we've
• 18:52
  kind
• 18:52
  of
• 18:53
  used
• 18:53
  our
• 18:53
  credits,
• 18:54
  our
• 18:54
  usage,
• 18:55
  all
• 18:55
  of
• 18:55
  that
• 18:55
  to
• 18:55
  go
• 18:56
  back
• 18:56
  and
• 18:56
  forth
• 18:56
  to
• 18:57
  get
• 18:57
  to
• 18:57
  the
• 18:57
  output
• 18:58
  that
• 18:58
  we
• 18:59
  expect
• 18:59
  for
• 19:00
  our
• 19:00
  clients.
• 19:00
  One
• 19:01
  of
• 19:01
  the
• 19:01
  exact
• 19:01
  quotes
• 19:02
  was
• 19:02
  like,
• 19:02
  oh,
• 19:02
  like
• 19:03
  I
• 19:03
  trained
• 19:03
  this
• 19:03
  blog
• 19:03
  guy,
• 19:04
  blog
• 19:04
  writer
• 19:04
  to
• 19:05
  make
• 19:05
  sure
• 19:05
  that
• 19:05
  I
• 19:05
  rank
• 19:06
  on
• 19:07
  Google.
• 19:08
  And
• 19:08
  the
• 19:09
  person
• 19:09
  was
• 19:09
  like,
• 19:09
  oh,
• 19:10
  well,
• 19:10
  are
• 19:10
  they
• 19:10
  really
• 19:10
  going
• 19:10
  to
• 19:10
  rank
• 19:11
  on
• 19:11
  Google?
• 19:11
  And
• 19:11
  I'm
• 19:11
  like,
• 19:11
  yeah,
• 19:12
  because
• 19:12
  the
• 19:12
  output
• 19:12
  I'm
• 19:13
  doing
• 19:13
  is
• 19:13
  the
• 19:14
  exact
• 19:14
  output
• 19:15
  that
• 19:15
  I'm
• 19:15
  doing
• 19:15
  for
• 19:15
  my
• 19:16
  other
• 19:16
  clients
• 19:16
  who
• 19:17
  have
• 19:17
  gotten
• 19:17
  to
• 19:17
  write
• 19:17
  on
• 19:18
  Google.
• 19:18
  I'm
• 19:18
  not
• 19:18
  just
• 19:19
  like,
• 19:19
  hey,
• 19:19
  AI,
• 19:20
  work
• 19:20
  your
• 19:20
  magic
• 19:21
  and
• 19:21
  make
• 19:21
  me
• 19:21
  write.
• 19:21
  These
• 19:22
  are
• 19:22
  proven
• 19:22
  strategies
• 19:23
  that
• 19:23
  we're
• 19:23
  building
• 19:24
  into
• 19:24
  the
• 19:25
  tool
• 19:25
  where
• 19:25
  we're
• 19:25
  not
• 19:26
  letting
• 19:26
  the
• 19:26
  tool
• 19:26
  dictate
• 19:27
  what
• 19:27
  the
• 19:27
  output
• 19:28
  is,
• 19:28
  but
• 19:28
  we're
• 19:28
  telling
• 19:29
  it,
• 19:29
  this
• 19:30
  is
• 19:30
  what
• 19:30
  we
• 19:30
  know
• 19:30
  works,
• 19:31
  do
• 19:31
  this,
• 19:31
  do
• 19:32
  that.
• 19:32
  But
• 19:32
  that
• 19:32
  again,
• 19:33
  takes
• 19:33
  time.
• 19:33
  And
• 19:34
  if
• 19:34
  you
• 19:34
  don't
• 19:34
  have
• 19:34
  the
• 19:34
  SOPs,
• 19:35
  if
• 19:35
  you
• 19:35
  don't
• 19:35
  have
• 19:35
  the
• 19:35
  system
• 19:36
  set
• 19:36
  up
• 19:36
  to
• 19:37
  where
• 19:37
  those
• 19:37
  things
• 19:37
  are
• 19:37
  already
• 19:38
  really
• 19:38
  well
• 19:38
  documented,
• 19:40
  then
• 19:40
  it
• 19:41
  is
• 19:41
  going
• 19:41
  to
• 19:42
  take
• 19:42
  a
• 19:42
  lot
• 19:42
  of
• 19:42
  time.
• 19:42
  And
• 19:43
  now
• 19:43
  we're
• 19:43
  getting
• 19:44
  to
• 19:44
  the
• 19:44
  point
• 19:44
  where
• 19:44
  Claude
• 19:45
  and
• 19:45
  Descript,
• 19:46
  what
• 19:46
  I
• 19:46
  use
• 19:47
  to
• 19:47
  edit
• 19:47
  the
• 19:47
  podcast
• 19:48
  is
• 19:49
  has
• 19:49
  AI
• 19:49
  built
• 19:50
  into
• 19:50
  it.
• 19:50
  And
• 19:50
  one
• 19:50
  of
• 19:51
  the
• 19:51
  ways
• 19:51
  that
• 19:52
  the
• 19:52
  outputs
• 19:53
  have
• 19:53
  become
• 19:53
  so
• 19:54
  good
• 19:54
  for
• 19:54
  us
• 19:54
  so
• 19:54
  quickly
• 19:55
  is
• 19:55
  because
• 19:55
  I'm
• 19:55
  giving
• 19:55
  it
• 19:56
  templates.
• 19:56
  I'm
• 19:56
  not
• 19:56
  having
• 19:57
  it
• 19:57
  like,
• 19:57
  hey,
• 19:57
  create
• 19:58
  a
• 19:58
  Carousel
• 19:58
  post
• 19:58
  for
• 19:59
  this.
• 19:59
  I'm
• 19:59
  like,
• 19:59
  here's
• 20:00
  our
• 20:00
  branded
• 20:00
  carousel
• 20:01
  post.
• 20:01
  Now
• 20:01
  you
• 20:02
  just
• 20:02
  go
• 20:02
  in
• 20:02
  here
• 20:02
  and
• 20:03
  update
• 20:04
  the
• 20:04
  text
• 20:04
  or
• 20:04
  whatever.
• 20:05
  Here's
• 20:05
  our
• 20:05
  brand
• 20:06
  guide
• 20:06
  for
• 20:06
  videos.
• 20:07
  Here's
• 20:07
  the
• 20:07
  sounds
• 20:08
  we
• 20:08
  like
• 20:08
  to
• 20:08
  use,
• 20:09
  here's
• 20:09
  the
• 20:09
  graphics
• 20:10
  and
• 20:10
  how
• 20:10
  we
• 20:10
  like
• 20:10
  to
• 20:11
  change
• 20:11
  up
• 20:11
  the
• 20:11
  captions
• 20:12
  and
• 20:12
  do
• 20:12
  that.
• 20:12
  And
• 20:13
  now
• 20:13
  you
• 20:13
  just
• 20:13
  do
• 20:14
  it.
• 20:14
  And
• 20:14
  then
• 20:14
  that's
• 20:15
  where
• 20:15
  the
• 20:15
  time
• 20:15
  saving
• 20:16
  comes
• 20:16
  is
• 20:16
  once
• 20:16
  you've
• 20:16
  figured
• 20:17
  out
• 20:17
  the
• 20:17
  system.
• 20:17
  But
• 20:17
  if
• 20:18
  you
• 20:18
  haven't
• 20:18
  figured
• 20:18
  out
• 20:18
  your
• 20:18
  system
• 20:19
  first
• 20:19
  and
• 20:19
  you're
• 20:20
  trying
• 20:20
  to
• 20:20
  go
• 20:20
  into
• 20:20
  AI
• 20:21
  and
• 20:21
  get
• 20:21
  it
• 20:21
  to
• 20:21
  do
• 20:21
  it,
• 20:21
  yeah,
• 20:22
  it's
• 20:22
  going
• 20:22
  to
• 20:22
  take
• 20:22
  you
• 20:22
  all
• 20:22
  freaking
• 20:23
  day
• 20:23
  to
• 20:23
  do
• 20:23
  it.
• 20:24
  So
• 20:24
  then,
• 20:24
  last
• 20:25
  one,
• 20:26
  right?
• 20:26
  Is
• 20:26
  this
• 20:26
  the
• 20:27
  last?
• 20:27
  Yeah.
• 20:28
  So
• 20:28
  let's
• 20:28
  talk
• 20:28
  about
• 20:28
  frustration
• 20:29
  number
• 20:29
  six.
• 20:30
  And
• 20:30
  this
• 20:30
  is
• 20:30
  kind
• 20:30
  of
• 20:30
  what
• 20:31
  we
• 20:31
  kind
• 20:31
  of
• 20:31
  already
• 20:31
  covered.
• 20:32
  But
• 20:32
  basically
• 20:32
  I
• 20:33
  hear
• 20:33
  a
• 20:33
  lot
• 20:33
  about
• 20:33
  it's
• 20:33
  not
• 20:34
  acceptable
• 20:34
  or
• 20:34
  it's
• 20:34
  not
• 20:34
  up
• 20:35
  to
• 20:35
  my
• 20:35
  standards
• 20:35
  or
• 20:36
  doesn't
• 20:36
  sound
• 20:36
  like
• 20:37
  me.
• 20:37
  And
• 20:37
  I
• 20:37
  think
• 20:38
  that's
• 20:38
  where
• 20:38
  really
• 20:38
  important
• 20:39
  where
• 20:39
  it
• 20:39
  goes
• 20:39
  back
• 20:39
  to
• 20:39
  the
• 20:39
  context
• 20:40
  training
• 20:40
  where
• 20:42
  you
• 20:42
  know
• 20:43
  where
• 20:43
  you're
• 20:44
  sharing
• 20:44
  more
• 20:44
  about.
• 20:45
  You
• 20:45
  have
• 20:45
  to
• 20:45
  be
• 20:45
  so
• 20:46
  specific.
• 20:46
  So
• 20:47
  for
• 20:47
  example,
• 20:48
  when
• 20:48
  we
• 20:48
  were
• 20:48
  writing
• 20:48
  all
• 20:49
  the
• 20:49
  blog
• 20:49
  post
• 20:50
  for
• 20:50
  the
• 20:50
  AI
• 20:51
  blog
• 20:51
  articles,
• 20:52
  instead
• 20:52
  of
• 20:53
  like
• 20:53
  the
• 20:53
  first
• 20:53
  output
• 20:54
  that
• 20:54
  I
• 20:54
  got
• 20:55
  from
• 20:55
  Bruce,
• 20:55
  I
• 20:55
  was
• 20:55
  like,
• 20:56
  write
• 20:56
  me
• 20:56
  these
• 20:56
  14
• 20:56
  articles
• 20:57
  about
• 20:57
  this.
• 20:57
  And
• 20:58
  they
• 20:58
  were
• 20:58
  good,
• 20:58
  but
• 20:58
  they
• 20:59
  were
• 20:59
  super
• 20:59
  generic,
• 21:00
  kind
• 21:00
  of
• 21:00
  boring.
• 21:01
  Anyone
• 21:01
  can
• 21:02
  write
• 21:02
  them.
• 21:02
  The
• 21:02
  bones
• 21:03
  of
• 21:03
  this
• 21:03
  are
• 21:03
  good,
• 21:03
  but
• 21:04
  we
• 21:04
  need
• 21:04
  to
• 21:04
  infuse
• 21:04
  a
• 21:04
  little
• 21:05
  more
• 21:05
  of
• 21:05
  us
• 21:05
  and
• 21:06
  into
• 21:06
  it.
• 21:06
  So
• 21:07
  can
• 21:07
  you
• 21:07
  mine
• 21:08
  out
• 21:08
  some
• 21:08
  stories
• 21:09
  that
• 21:09
  we
• 21:09
  can
• 21:09
  integrate
• 21:10
  in
• 21:10
  here
• 21:10
  or
• 21:11
  frameworks
• 21:11
  that
• 21:12
  we
• 21:12
  can
• 21:12
  integrate
• 21:12
  in
• 21:12
  here?
• 21:13
  So
• 21:13
  what
• 21:13
  Bruce
• 21:14
  did
• 21:14
  is
• 21:14
  he
• 21:14
  asked
• 21:15
  me
• 21:15
  a
• 21:15
  bunch
• 21:15
  of
• 21:15
  questions
• 21:15
  and
• 21:16
  I
• 21:16
  just
• 21:16
  voice
• 21:16
  dictated.
• 21:17
  I'm
• 21:17
  really
• 21:17
  a
• 21:18
  fan
• 21:18
  of
• 21:18
  voice
• 21:18
  dictation
• 21:19
  because
• 21:20
  it's
• 21:20
  hearing
• 21:20
  you
• 21:21
  and
• 21:21
  you're
• 21:22
  kind
• 21:22
  of
• 21:22
  just
• 21:22
  flowing.
• 21:22
  It's
• 21:23
  not
• 21:23
  refined
• 21:23
  so
• 21:23
  it
• 21:23
  gets
• 21:24
  even
• 21:24
  more
• 21:24
  of
• 21:24
  you.
• 21:25
  But
• 21:25
  I
• 21:25
  kind
• 21:25
  of
• 21:25
  just
• 21:26
  voice
• 21:26
  dictated
• 21:26
  our
• 21:27
  stories
• 21:27
  or
• 21:27
  how
• 21:28
  we
• 21:28
  felt
• 21:28
  about
• 21:28
  certain
• 21:28
  things
• 21:29
  or
• 21:29
  how
• 21:29
  we
• 21:29
  look
• 21:29
  about
• 21:30
  some
• 21:30
  certain
• 21:30
  things.
• 21:31
  And
• 21:31
  the
• 21:31
  outputs
• 21:32
  of
• 21:32
  the
• 21:32
  blogs
• 21:32
  were
• 21:33
  much
• 21:33
  better.
• 21:33
  So
• 21:34
  basically
• 21:34
  it's
• 21:34
  give
• 21:34
  it
• 21:35
  you
• 21:35
  and
• 21:35
  then
• 21:35
  templates
• 21:36
  and
• 21:36
  it
• 21:36
  will
• 21:36
  color
• 21:37
  and
• 21:37
  inside
• 21:38
  the
• 21:38
  lines.
• 21:38
  Yeah.
• 21:39
  And
• 21:39
  I
• 21:39
  think
• 21:39
  this
• 21:39
  applies
• 21:40
  AI
• 21:41
  or
• 21:41
  not
• 21:41
  AI.
• 21:42
  Right.
• 21:42
  The
• 21:42
  things
• 21:42
  that
• 21:43
  we
• 21:43
  have
• 21:43
  said
• 21:44
  that
• 21:44
  work
• 21:44
  really
• 21:45
  well
• 21:45
  in
• 21:46
  conversion
• 21:47
  strategies
• 21:47
  through
• 21:47
  your
• 21:48
  email
• 21:48
  list
• 21:48
  or
• 21:49
  during
• 21:49
  launches
• 21:50
  or
• 21:50
  during
• 21:51
  whatever
• 21:51
  the
• 21:51
  case
• 21:51
  may
• 21:52
  be
• 21:52
  outside
• 21:52
  of
• 21:53
  AI.
• 21:53
  Right.
• 21:53
  Your
• 21:54
  whole
• 21:54
  marketing
• 21:55
  strategy
• 21:55
  works
• 21:56
  well
• 21:56
  when
• 21:56
  it's
• 21:56
  fed
• 21:57
  from
• 21:57
  your
• 21:58
  perspective
• 21:59
  and
• 21:59
  when
• 21:59
  you're
• 22:00
  sharing,
• 22:00
  your
• 22:01
  client
• 22:01
  wins.
• 22:01
  I
• 22:02
  remember,
• 22:02
  gosh,
• 22:03
  when
• 22:03
  I
• 22:03
  was
• 22:03
  helping
• 22:03
  somebody
• 22:04
  with
• 22:04
  a
• 22:04
  client
• 22:05
  launch
• 22:05
  maybe
• 22:05
  a
• 22:06
  year
• 22:06
  or
• 22:06
  so
• 22:06
  ago
• 22:07
  and
• 22:07
  her
• 22:07
  social
• 22:08
  strategy
• 22:08
  was
• 22:08
  like,
• 22:09
  share
• 22:09
  this
• 22:09
  podcast,
• 22:10
  share
• 22:10
  this.
• 22:10
  And
• 22:10
  I
• 22:11
  was
• 22:11
  like,
• 22:11
  but
• 22:11
  you
• 22:11
  have
• 22:11
  so
• 22:12
  many
• 22:12
  testimonials.
• 22:13
  You
• 22:13
  can
• 22:13
  just
• 22:13
  start
• 22:13
  cranking
• 22:14
  out
• 22:14
  case
• 22:14
  studies
• 22:15
  and
• 22:15
  people
• 22:15
  would
• 22:16
  probably
• 22:16
  appreciate
• 22:17
  that
• 22:17
  and
• 22:18
  get
• 22:18
  results
• 22:18
  from
• 22:18
  it.
• 22:19
  And
• 22:19
  then
• 22:19
  maybe
• 22:19
  you
• 22:20
  record
• 22:20
  case
• 22:20
  studies
• 22:20
  on
• 22:21
  your
• 22:21
  podcast.
• 22:22
  And
• 22:22
  the
• 22:22
  thought
• 22:22
  of
• 22:22
  just
• 22:23
  being
• 22:23
  like,
• 22:23
  oh
• 22:23
  no,
• 22:24
  I'm
• 22:24
  not
• 22:24
  really
• 22:24
  going
• 22:24
  to
• 22:24
  share
• 22:25
  too
• 22:25
  many
• 22:25
  of
• 22:25
  this
• 22:26
  because
• 22:26
  they
• 22:26
  didn't
• 22:26
  know
• 22:26
  how
• 22:27
  to
• 22:27
  build
• 22:27
  that
• 22:27
  storytelling
• 22:28
  element
• 22:28
  to
• 22:29
  it.
• 22:29
  That
• 22:30
  works
• 22:30
  in
• 22:31
  AI
• 22:31
  and
• 22:32
  it
• 22:32
  works
• 22:32
  outside
• 22:32
  of
• 22:33
  AI.
• 22:33
  All
• 22:33
  of
• 22:33
  these
• 22:34
  strategies,
• 22:34
  what
• 22:35
  we've
• 22:35
  said
• 22:35
  from
• 22:36
  the
• 22:36
  beginning,
• 22:37
  it's
• 22:37
  important
• 22:38
  whether
• 22:38
  you're
• 22:38
  hiring,
• 22:39
  it's
• 22:39
  important
• 22:39
  whether
• 22:40
  you're
• 22:40
  being
• 22:40
  a
• 22:40
  solopreneur,
• 22:42
  trying
• 22:42
  to
• 22:42
  manage
• 22:42
  life
• 22:43
  and
• 22:43
  manage
• 22:44
  business
• 22:44
  without
• 22:45
  drowning
• 22:45
  in
• 22:46
  work.
• 22:46
  All
• 22:47
  of
• 22:47
  these
• 22:47
  different
• 22:47
  layers
• 22:48
  to
• 22:48
  everything
• 22:49
  super
• 22:49
  foundational
• 22:50
  just
• 22:50
  to
• 22:50
  be
• 22:51
  running
• 22:51
  an
• 22:51
  intentional
• 22:52
  successful
• 22:52
  business.
• 22:53
  And
• 22:54
  your
• 22:54
  stories
• 22:54
  in
• 22:55
  your
• 22:55
  comments,
• 22:55
  like
• 22:55
  real
• 22:55
  stories,
• 22:56
  real
• 22:56
  case
• 22:56
  studies.
• 22:56
  I
• 22:57
  think
• 22:57
  that
• 22:57
  was
• 22:57
  feedback
• 22:57
  we
• 22:57
  got
• 22:58
  when
• 22:58
  we
• 22:58
  first
• 22:58
  started
• 22:58
  podcast.
• 22:59
  It
• 22:59
  was
• 22:59
  gals
• 22:59
  episodes
• 23:00
  are
• 23:00
  great,
• 23:00
  y'
• 23:00
  all
• 23:00
  have
• 23:00
  great
• 23:01
  frameworks.
• 23:01
  But
• 23:01
  I
• 23:01
  want
• 23:02
  to
• 23:02
  hear
• 23:02
  about
• 23:02
  actual
• 23:02
  clients
• 23:03
  you
• 23:03
  work
• 23:03
  with.
• 23:03
  So
• 23:04
  now
• 23:04
  we're
• 23:04
  kind
• 23:04
  of
• 23:04
  intentional
• 23:05
  about
• 23:06
  that.
• 23:06
  But
• 23:06
  let's
• 23:07
  bring
• 23:07
  it
• 23:07
  all
• 23:07
  home
• 23:07
  because
• 23:07
  this
• 23:08
  one
• 23:08
  is
• 23:08
  a
• 23:08
  long
• 23:08
  one.
• 23:09
  So
• 23:09
  let's
• 23:09
  just
• 23:09
  do
• 23:09
  the
• 23:10
  six
• 23:10
  reasons
• 23:11
  AI
• 23:11
  keeps
• 23:11
  failing
• 23:11
  you.
• 23:12
  So
• 23:12
  number
• 23:12
  one,
• 23:12
  it
• 23:13
  forgets
• 23:13
  everything.
• 23:13
  The
• 23:14
  fix
• 23:14
  is
• 23:14
  the
• 23:15
  architecture.
• 23:16
  Not
• 23:16
  big,
• 23:16
  better
• 23:17
  prompts.
• 23:17
  So
• 23:17
  make
• 23:17
  sure
• 23:18
  your
• 23:18
  systems
• 23:18
  are
• 23:18
  set
• 23:19
  up
• 23:19
  to
• 23:19
  where
• 23:19
  your
• 23:19
  brain
• 23:20
  lives
• 23:20
  in
• 23:20
  one
• 23:21
  project,
• 23:21
  in
• 23:21
  one
• 23:22
  space,
• 23:23
  and
• 23:23
  not
• 23:23
  something
• 23:24
  you
• 23:24
  have
• 23:24
  to
• 23:24
  go
• 23:24
  find
• 23:24
  and
• 23:25
  track
• 23:25
  down
• 23:25
  every
• 23:26
  place.
• 23:27
  Number
• 23:28
  two,
• 23:28
  if
• 23:28
  it
• 23:28
  doesn't
• 23:28
  sound
• 23:29
  like
• 23:29
  you,
• 23:30
  make
• 23:30
  sure
• 23:30
  that
• 23:30
  you're
• 23:31
  giving
• 23:31
  it
• 23:31
  real
• 23:31
  samples
• 23:32
  of
• 23:32
  your
• 23:32
  writing,
• 23:32
  your
• 23:33
  speaking,
• 23:33
  a
• 23:33
  list
• 23:33
  of
• 23:34
  banned
• 23:34
  words,
• 23:34
  signature
• 23:35
  phrases,
• 23:36
  sentence
• 23:36
  patterns.
• 23:37
  Love
• 23:37
  giving
• 23:37
  its
• 23:38
  transcripts,
• 23:38
  Love
• 23:39
  speaking
• 23:39
  to
• 23:39
  AI
• 23:39
  because
• 23:40
  something
• 23:40
  about
• 23:40
  my
• 23:40
  ADHD
• 23:41
  brain
• 23:42
  some
• 23:42
  days
• 23:42
  I
• 23:42
  can't
• 23:42
  type,
• 23:43
  but
• 23:43
  I
• 23:43
  can
• 23:43
  talk.
• 23:43
  Number
• 23:44
  three,
• 23:44
  it's
• 23:45
  too
• 23:45
  agreeable.
• 23:45
  The
• 23:45
  fix
• 23:46
  is
• 23:46
  explicitly
• 23:47
  prompting
• 23:47
  it
• 23:47
  for
• 23:48
  pushback,
• 23:48
  either
• 23:49
  given
• 23:49
  a
• 23:49
  specific
• 23:50
  Persona
• 23:50
  or
• 23:51
  specific
• 23:51
  person
• 23:52
  or
• 23:52
  a
• 23:52
  bias,
• 23:53
  so
• 23:53
  that
• 23:53
  it
• 23:53
  kind
• 23:54
  of
• 23:54
  gives
• 23:54
  you
• 23:54
  a
• 23:55
  alter
• 23:55
  ego
• 23:56
  to
• 23:56
  kind
• 23:56
  of
• 23:56
  look
• 23:57
  at
• 23:57
  things.
• 23:57
  For
• 23:58
  number
• 23:58
  four,
• 23:58
  if
• 23:58
  it
• 23:59
  drifts
• 23:59
  over
• 23:59
  time,
• 24:00
  make
• 24:00
  sure
• 24:00
  you're
• 24:00
  starting
• 24:00
  a
• 24:01
  fresh
• 24:01
  chat
• 24:01
  with
• 24:02
  your
• 24:02
  guy.
• 24:02
  You
• 24:02
  can
• 24:03
  bring
• 24:03
  context
• 24:03
  over
• 24:03
  from
• 24:04
  longer
• 24:04
  conversations
• 24:05
  or
• 24:05
  threads.
• 24:06
  Number
• 24:06
  five,
• 24:07
  if
• 24:07
  you
• 24:07
  are
• 24:07
  burned
• 24:08
  out
• 24:08
  from
• 24:08
  it
• 24:09
  just
• 24:09
  taking
• 24:09
  too
• 24:09
  much
• 24:10
  time,
• 24:10
  just
• 24:11
  know
• 24:11
  that
• 24:11
  the
• 24:11
  setup
• 24:11
  is
• 24:12
  everything.
• 24:12
  The
• 24:13
  better
• 24:13
  your
• 24:13
  systems,
• 24:13
  your
• 24:14
  strategies,
• 24:14
  your
• 24:14
  SOPs
• 24:15
  are
• 24:16
  documented.
• 24:17
  The
• 24:17
  more
• 24:17
  lines
• 24:18
  AI
• 24:18
  has
• 24:18
  to
• 24:18
  color
• 24:19
  in,
• 24:19
  the
• 24:19
  less
• 24:19
  you're
• 24:20
  going
• 24:20
  to
• 24:21
  have
• 24:21
  to
• 24:22
  tweak
• 24:22
  it
• 24:22
  to
• 24:22
  get
• 24:22
  it
• 24:22
  to
• 24:22
  where
• 24:23
  you
• 24:23
  need
• 24:23
  it.
• 24:23
  And
• 24:24
  then
• 24:24
  number
• 24:24
  six,
• 24:24
  if
• 24:24
  your
• 24:25
  output
• 24:25
  feels
• 24:25
  generic
• 24:26
  or
• 24:26
  just
• 24:26
  not
• 24:26
  up
• 24:27
  to
• 24:27
  your
• 24:27
  standards,
• 24:28
  the
• 24:28
  fix
• 24:28
  is
• 24:29
  to
• 24:29
  give
• 24:29
  it
• 24:29
  your
• 24:30
  real
• 24:30
  numbers,
• 24:30
  your
• 24:31
  client
• 24:31
  language,
• 24:32
  your
• 24:32
  real
• 24:32
  stories.
• 24:33
  That's
• 24:33
  really
• 24:33
  going
• 24:34
  to
• 24:34
  make
• 24:34
  it
• 24:34
  sound
• 24:34
  like
• 24:35
  you.
• 24:35
  Yeah.
• 24:36
  And
• 24:36
  so
• 24:36
  all
• 24:37
  these
• 24:37
  six
• 24:38
  have
• 24:38
  the
• 24:38
  same
• 24:39
  root
• 24:39
  cause.
• 24:40
  Right.
• 24:40
  The
• 24:40
  architecture
• 24:41
  isn't
• 24:41
  built
• 24:41
  to
• 24:42
  kind
• 24:42
  of
• 24:42
  hold
• 24:43
  all
• 24:43
  of
• 24:43
  your
• 24:43
  business
• 24:44
  context.
• 24:44
  And
• 24:44
  this
• 24:45
  is
• 24:45
  honestly
• 24:45
  what
• 24:46
  we
• 24:46
  have
• 24:46
  spent
• 24:47
  the
• 24:47
  last
• 24:47
  several
• 24:48
  months
• 24:49
  solving
• 24:50
  for,
• 24:50
  because
• 24:50
  it
• 24:50
  wasn't.
• 24:51
  It
• 24:51
  was
• 24:51
  something
• 24:52
  that
• 24:52
  we
• 24:52
  both
• 24:52
  needed.
• 24:53
  So
• 24:53
  the
• 24:53
  Life
• 24:54
  First
• 24:54
  Business
• 24:54
  Lab
• 24:55
  is
• 24:55
  built
• 24:55
  around
• 24:55
  this
• 24:55
  exact
• 24:56
  problem.
• 24:56
  Before
• 24:57
  you
• 24:57
  ever
• 24:57
  even
• 24:57
  get
• 24:58
  into
• 24:58
  your
• 24:59
  first
• 24:59
  weekly
• 25:00
  AI
• 25:01
  assistant,
• 25:01
  you
• 25:01
  build,
• 25:02
  what
• 25:02
  we
• 25:02
  keep
• 25:02
  referencing
• 25:03
  is
• 25:03
  the
• 25:03
  business
• 25:03
  brain.
• 25:04
  You
• 25:04
  get
• 25:05
  your
• 25:05
  four
• 25:05
  core
• 25:06
  documents
• 25:06
  that
• 25:07
  help
• 25:07
  you
• 25:07
  from
• 25:08
  the
• 25:08
  start,
• 25:09
  which
• 25:09
  is
• 25:09
  your
• 25:09
  voice,
• 25:09
  your
• 25:10
  ICPs,
• 25:10
  your
• 25:11
  offers,
• 25:11
  your
• 25:11
  content
• 25:12
  pillars.
• 25:13
  You
• 25:13
  build
• 25:13
  it
• 25:13
  once
• 25:14
  and
• 25:14
  then
• 25:14
  every
• 25:15
  single
• 25:15
  tool
• 25:15
  draws
• 25:16
  from
• 25:16
  this,
• 25:17
  Every
• 25:17
  AI
• 25:17
  assistant
• 25:18
  references
• 25:19
  it,
• 25:19
  and
• 25:20
  then
• 25:20
  ultimately
• 25:21
  every
• 25:21
  single
• 25:22
  assistant
• 25:23
  that
• 25:23
  we
• 25:23
  have
• 25:23
  put
• 25:24
  into
• 25:24
  this
• 25:24
  lab
• 25:25
  has
• 25:25
  been
• 25:25
  pre
• 25:26
  built
• 25:26
  and
• 25:26
  pre
• 25:27
  tested
• 25:27
  and
• 25:27
  loaded
• 25:28
  with
• 25:28
  our
• 25:28
  own
• 25:29
  strategies
• 25:30
  so
• 25:30
  that
• 25:30
  you're
• 25:30
  not
• 25:30
  just
• 25:31
  hoping
• 25:31
  and
• 25:31
  trusting
• 25:32
  that
• 25:32
  whatever
• 25:33
  AI
• 25:33
  pulled
• 25:33
  from
• 25:34
  the
• 25:34
  Internet
• 25:34
  is
• 25:35
  the
• 25:35
  best
• 25:36
  and
• 25:36
  the
• 25:36
  greatest.
• 25:37
  You
• 25:37
  don't
• 25:37
  have
• 25:37
  to
• 25:38
  set
• 25:38
  it
• 25:38
  up,
• 25:38
  you
• 25:39
  just
• 25:39
  install
• 25:39
  it.
• 25:40
  Takes
• 25:40
  you
• 25:40
  10
• 25:40
  minutes
• 25:41
  and
• 25:41
  it
• 25:41
  works
• 25:41
  that
• 25:42
  day.
• 25:42
  You
• 25:43
  can
• 25:43
  load
• 25:43
  Bruce
• 25:44
  up
• 25:44
  and
• 25:44
  get
• 25:44
  four
• 25:45
  blog
• 25:45
  posts
• 25:46
  that
• 25:46
  have
• 25:46
  been
• 25:46
  vetted
• 25:47
  and
• 25:47
  everything
• 25:49
  almost
• 25:49
  immediately.
• 25:50
  It's
• 25:50
  amazing.
• 25:50
  And
• 25:51
  the
• 25:51
  thing
• 25:51
  that
• 25:51
  I
• 25:51
  love
• 25:51
  most
• 25:52
  about
• 25:52
  this,
• 25:53
  because
• 25:53
  I
• 25:53
  am
• 25:53
  somebody
• 25:54
  that
• 25:54
  buys
• 25:54
  a
• 25:54
  course
• 25:55
  and
• 25:55
  then
• 25:55
  abandons
• 25:55
  it
• 25:56
  after
• 25:56
  an
• 25:56
  hour,
• 25:57
  is
• 25:57
  that
• 25:57
  it's
• 25:57
  no
• 25:57
  curriculum,
• 25:58
  there's
• 25:59
  no
• 25:59
  homework,
• 26:00
  there's
• 26:00
  no
• 26:00
  courses
• 26:01
  that
• 26:01
  you
• 26:01
  have
• 26:01
  to
• 26:02
  sit
• 26:02
  down
• 26:02
  and
• 26:02
  try
• 26:03
  to
• 26:03
  understand
• 26:03
  it
• 26:03
  all.
• 26:04
  It's
• 26:04
  just
• 26:04
  tools
• 26:05
  that
• 26:05
  actually
• 26:06
  know
• 26:06
  your
• 26:06
  business
• 26:07
  and
• 26:07
  do
• 26:07
  the
• 26:07
  work
• 26:08
  for
• 26:08
  you.
• 26:08
  So
• 26:09
  if
• 26:09
  you
• 26:09
  are
• 26:10
  interested
• 26:10
  in
• 26:10
  this,
• 26:11
  we'll
• 26:11
  put
• 26:11
  the
• 26:11
  link
• 26:12
  in
• 26:12
  the
• 26:12
  show
• 26:12
  notes
• 26:12
  for
• 26:12
  you
• 26:13
  to
• 26:13
  take
• 26:13
  a
• 26:13
  look.
• 26:13
  All
• 26:14
  right,
• 26:14
  so
• 26:14
  if
• 26:14
  this
• 26:14
  episode
• 26:15
  hit
• 26:15
  home,
• 26:15
  make
• 26:15
  sure
• 26:15
  you
• 26:15
  share
• 26:16
  it
• 26:16
  with
• 26:16
  a
• 26:16
  business
• 26:16
  bestie,
• 26:17
  the
• 26:18
  one
• 26:18
  that
• 26:18
  is
• 26:18
  talking
• 26:18
  shit
• 26:19
  about
• 26:19
  my
• 26:19
  friend
• 26:19
  Claude
• 26:20
  right
• 26:20
  now
• 26:20
  and
• 26:20
  decided
• 26:21
  that
• 26:21
  he
• 26:21
  is
• 26:21
  not
• 26:21
  useful
• 26:22
  for
• 26:22
  his
• 26:22
  business.
• 26:23
  Share
• 26:23
  it
• 26:24
  with
• 26:24
  her.
• 26:24
  Hopefully
• 26:24
  this
• 26:24
  can
• 26:25
  change
• 26:25
  your
• 26:25
  mind.
• 26:26
  Make
• 26:26
  sure
• 26:26
  you
• 26:26
  drop
• 26:26
  us
• 26:26
  a
• 26:26
  DM
• 26:27
  on
• 26:27
  Instagram
• 26:28
  Deeply
• 26:28
  Rooted
• 26:28
  Business
• 26:29
  and
• 26:29
  tell
• 26:29
  us
• 26:30
  which
• 26:30
  of
• 26:30
  these
• 26:30
  six
• 26:31
  resonated
• 26:31
  the
• 26:31
  most
• 26:32
  with.
• 26:32
  And
• 26:32
  let
• 26:33
  us
• 26:33
  know
• 26:33
  what
• 26:33
  other
• 26:33
  questions
• 26:34
  you
• 26:34
  have
• 26:34
  about
• 26:34
  integrating
• 26:35
  AI
• 26:35
  into
• 26:35
  your
• 26:36
  small
• 26:36
  business.
• 26:37
  And
• 26:37
  until
• 26:38
  next
• 26:38
  week,
• 26:39
  we're
• 26:41
  rooting.