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Why July Was So Strong for Short-Term Rentals
The U.S. short-term rental market is showing surprising strength—even as the broader economy sends mixed signals. In this episode of The STR Data Lab, Jamie Lane and Bram Gallagher break down July’s performance and explore what’s really driving growth across the STR market. U.S. RevPAR jumped 7.2% in July, with ADR emerging as the biggest contributor, while occupancy also moved into positive year-over-year growth.
The conversation goes beyond the headline numbers to separate the impact of the 2026 World Cup from broader market trends. While World Cup host cities saw significant gains in both…
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