Listening to the Market
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What does it look like when a business listens to their customers, employees, and stakeholders? We sought out a forward thinking business owner to find out. And wow, we learned a lot.
Our guest, Lloyd Vogel, took time to sit down with us to discuss listening to the market. Lloyd is the CEO of Garage Grown Gear, an extremely niche business in an extremely niche market: “Cottage Made” Ultra-Light Backpacking Equipment.
We discuss who their customers are, how listening plays a part, and what business owners and CEO’s need to know when it comes to listening. He brings an…
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