Latest / Vacation Rental Scale-Up
Airbnb, Booking.com, and Vrbo are Locked in a Fierce Battle for Hosts
In this episode, Uvika Wahi dives into the fierce competition between the biggest players in the short-term rental industry, Airbnb, Booking.com, and Vrbo, as they ramp up efforts to recruit more hosts.
💡Key Takeaways:
From celebrity endorsements and stress-free hosting promises to targeted ad campaigns, these platforms are pulling out all the stops to become the top choice for hosts.
Booking.com’s ‘Open The Door’ campaign targets new hosts with bold ads, including a focus on inclusivity with its Travel Proud initiative and celebrity partnerships.
Vrbo emphasizes stress-free hosting by…
The skinny
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