Beyond the Arena: Unlocking Digital Fandom with Trace CEO Tareq Nazlawy
In a world where fewer Gen-Z fans attend live events and most sports engagement happens on a device, how do rights holders truly understand their global fanbase? This week, David Savage speaks with Tareq Nazlawy, Co-founder and CEO of Trace, a groundbreaking fan engagement and identity platform. Tareq reveals how Trace is solving the massive missed opportunity in sports fandom by allowing fans, no matter where they are, to digitally mark their commitment and build an identity that unlocks exclusive access to the best of the sport. Discover how this digital layer of fandom offers richer…
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