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Latest / The iDesign Lab Podcast

The Hidden Design of Everyday Objects

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Ever wondered why smartphone corners are rounded or why keyboard letters aren't arranged alphabetically? The world around you has been meticulously designed with purpose, function, and ingenuity—you just might not have noticed it until now.

From the humble pen cap with its life-saving air hole to the strategic placement of the "57" on Heinz ketchup bottles, everyday objects contain hidden design elements that make our lives easier, safer, and more efficient. We dive into these overlooked innovations, revealing how thoughtful engineering shapes our daily experiences without…

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