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How Removing a Contact Form Sparked Business Growth · The One Small Change Podcast

0:00
Welcome to the One Small Change. As always, I am thrilled
0:04
that you're taking some time to embark on this journey of exploration and
0:07
transformation with me. And I'm your host, Yvonne McCoy, and I bring
0:11
almost 30 years of entrepreneurial experience and a
0:14
passion for discovering growth through the power of seemingly small change.
0:19
And I want to thank you for being here this week. And we
0:23
have an amazing guest who's going to share that an
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unexpected or insignificant decision that sparked a
0:30
remarkable transformation and growth in their life. And
0:34
it may be personal or it may be professional.
0:37
This week we are talking with Robby Samuels.
0:41
Robbie, thank you for spending time with us and I cannot
0:45
wait to hear what you have to say. I have. I wouldn't tell
0:49
you, Yvonne, so it's a big secret.
0:52
I have been to your events and your weekly.
0:58
Your Friday Content Connection club. But I was there
1:02
before it was coming. No more Bad Zoom Virtual happy hour. Yes, that's what
1:06
it was. And I have to tell you, this man is really
1:09
amazing. The stuff that he comes up with and his thought process.
1:13
So I am not going to keep talking. I am going to let him take
1:17
it away and tell us. So tell us your story and
1:21
your, you know, seemingly small change and
1:24
the impact that it had. So I'll start by
1:28
saying I'm a multi passionate entrepreneur. I'm a book launch
1:31
strategist. And I know we'll talk more about that in a little bit. I'm a
1:35
professional speaker, I'm a podcast host, I am a
1:38
strategist, I'm a business coach. I'm also a virtual event
1:42
design consultant and an executive zoom producer. And yes, I do
1:45
sleep. Here's my one small change.
1:50
Years ago, I mean, this is probably seven years
1:53
ago, I removed the contact form from
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my website because I was just getting
2:01
so much spam. So much spam. And it was,
2:05
it was exhausting, annoying, demoralizing
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because you're like, oh, I got a message. I didn't get a message. And in
2:12
its place, I have Google Forms
2:16
and I have Google Forms at the bottom of each of the pages or
2:20
throughout each of the pages that I describe my services. And I have a contact
2:24
me page or Contact us page that lists
2:27
links to all the different Google Forms. And that way
2:31
if someone is interested in booking me to speak, that's one
2:35
form. If they're interested in me producing a virtual event, that's another one. If they
2:38
want to talk about their book launch strategies, it's a different one, et
2:42
cetera. And this has really changed
2:46
how people arrive at the call how prepared I am for
2:49
them and for the people who can't be bothered to fill out the form,
2:54
then they're also not ready to do the work that I believe they'll
2:57
have to do. So it's been a little bit of a litmus test,
3:01
but it goes further than that. But that's the small change.
3:05
Where it started was removing the contact form and
3:08
replacing it with Google forms. So
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you may not have had a thought process when you did
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that. I mean, you probably said, I'm just doing this because
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this is irritating and I don't want to be bothered with, you know, these tire
3:23
kickers. But the bottom line is
3:27
that the thing that you did started
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to filtered the people,
3:34
focus them in the area that they wanted. And
3:38
so if you were looking at that as, I mean a lot of people will
3:41
look at that and go, oh my God, I'm turning all these people away.
3:46
But that's not really true, is it? Oh, not at all.
3:50
I recently had the most awkward
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prospect call I've had in a really long time.
3:57
It was a big not fit, you know, like something was
4:01
off. And I earlier that day and later that day
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had great calls. So. So of course I'm trying to figure out like, what was
4:08
the difference? Well, this person somehow got on my calendar and
4:11
skipped filling out a form. And
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I now schedule calls. I mean, I do these 30 minute calls for
4:20
like lots of services. But mainly right now I'm meeting with a lot of
4:23
authors or writers about their books. And the
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more they come into that call having thought a little bit about
4:32
why they wrote the book and their intended outcomes and strategies and goals,
4:36
et cetera, the better we will have a good experience. I've even went and
4:39
wrote an entire book about my book launch strategies. And if they have read that
4:43
book or skimmed it before getting on the call, they're even more informed
4:47
and we can dive into their unique situation. So when that happens,
4:50
it's an incredible conversation and it's really, really helpful for them and I get
4:54
clarity for them, et cetera. Part of it is that they
4:58
go to a landing page or, or page on my website and they read about
5:02
what I do. I'm also very transparent about price. So that was part
5:05
of the. I don't want people showing up thinking they're going to pay $50 for
5:09
a Zoom producer when it's $1,500. Right. I can't have
5:12
that mismatch keep happening. And when people follow my process,
5:17
it really, really works. So it also keeps me organized. So
5:20
instead of having lots of inquiries. I now have a fathom that
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records these calls. So, so at the end of the call, I go to that
5:28
spreadsheet tied to that Google form. I jot down a few keynotes
5:32
and I grab the Fathom link and I drop it into the spreadsheet and
5:35
I can mark them as a weak prospect, strong prospect, yay
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or nay. And when I'm ready to review my
5:43
prospects, I can organize them by weak prospect or strong prospect and do
5:47
my follow up. If I don't remember the details, I can look back at their
5:50
answers that they had given to me about their book. I can
5:54
look at the Fathom summary and that will usually be enough. I could also
5:58
watch a moment of the video and then seeing them often clicks in place.
6:02
So I could have a dozen conversations at any week.
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And so it could get very jumbled in my brain if I didn't have a
6:09
system. So this system, in a way, got set up because of that
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one small change I made seven, almost eight years ago.
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Removing the contact form and replacing it with a Google
6:20
form, well before this particular offer was even a twinkle in
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my eye. All right, well, what, what I want to do, if you don't mind,
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is I want us to take a step back from the
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actual system and all the techy parts of it,
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because, you know, I'm not very techy and I want to talk
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about the kind of the philosophy and
6:42
as entrepreneurs, what this means. So
6:46
a couple of ideas came up and I want your comment about that.
6:50
So the first thing is I think most of us had the limiting
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belief of that there is a scarce amount
6:58
of clients. And so we want to talk to everybody.
7:03
There are some real downsides to that. So can you talk
7:06
about that a little bit? Yeah, I actually
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tested this last year. So I was piloting a
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lot of ideas last year as I was building Biz Book Pub Hub, which is
7:17
this resource ecosystem I developed. It's a mix of a curated
7:21
directory of experts who support entrepreneurial authors, author
7:25
events, speaker events,
7:28
podcast. A lot of good things there. But we were sort of piloting all these
7:32
ideas and I was booking calls with people who were on to join
7:36
the expert network. And I was also having calls with writers and authors.
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And so I didn't make any money in Q1 of last year.
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I probably met with 20 people a week.
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And it was a lot to get it booked and to keep track
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of it and to just understand like what, what I was trying to get out
7:55
of all those calls. It was deep research in a way. And
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because I did all that work, I was able to then refine who I would
8:02
really like to meet with. So I recently spoke for a writing
8:06
group in California that works with 50%
8:10
business type authors, like people writing nonfiction books related
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to their business and 50% fictional authors.
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And after I did my presentation and I offered to book a call for 30
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minutes, I had fiction authors booking with me.
8:25
And I did about three of those calls before I was
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like, I have to put something on my website that explains who I am here
8:32
for because I have enough free content for them to get
8:35
the lessons without meeting with me. Like, if they want to just generally understand.
8:39
This is before I even had a book. There was podcast content and things I'd
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posted online and blogs, et cetera. So I had to start putting some
8:46
boundaries up. And yet I didn't want to close it off
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to only people who had a book at a certain stage.
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Because I've learned that my best coaching
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prospects are people who are starting to work on a book
9:01
or are further along in the book. But they want to make sure the book
9:04
has a new revenue stream tied to it and they don't feel confident that they
9:07
already have that lined up that they now the book is going to happen. They're
9:10
now thinking about the next step. So I want to be open to
9:14
those kinds of conversations, exploring those, because that becomes another
9:18
opportunity for a different revenue stream. So I don't like,
9:21
oh, you have to have a book and has to be, you know, I don't
9:23
want to like too constrained, but I also know it has to be people who
9:27
could potentially work with me. And who, who is
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that and who is that not. And that, that is
9:34
a matter of kind of, you know, the concept of being a, you know,
9:39
a bigger fish in a small pond versus being a small fish in a
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huge pond. I mean, the time that you
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spend talking with people who are not a right fit
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is draining for you and it's also not productive for them
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either. I mean, you're actually doing them a service. And,
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and I think that people, you know, when you have the right
10:02
client and they value you, then
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they are not looking for you to discount their services.
10:10
Right. And so that brings us to the price thing. It, it is
10:13
not a good idea to make your, I mean, it's kind of
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like probably the easiest way I heard somebody explain is you have to decide
10:21
are you going to be like, like a Walmart or, you know, or
10:25
a Kmart and be a volume person or
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are you going to be a high class Like Nordstrom and be a high
10:32
ticket person, you know, and that was like, oh,
10:36
that's interesting. I mean, there is actually enough
10:39
business for everybody if you're
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specific. And probably one of the most empowering things
10:47
that, that ever happened to me was when I can
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say to somebody, here's, you know, a couple ideas that come
10:54
to my head. But we really are not a good fit.
10:58
Right. That's partly why I built a referral network too.
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Because when you feel confident about who you can send those folks to
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and that they'll get the support they need, then you're less likely to take them
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on. I want to be really clear about what I'm focused on. And
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I'm not helping you as a writing coach. I'm not a developmental editor. I'm
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not publishing your content. I'm not doing your social media
11:19
marketing. I'm doing the launch. And it has really
11:23
specific outcomes and it's for a particular purpose. And it will be most
11:27
beneficial to a certain type of authority who has a business
11:31
speaking, coaching or consulting. So them knowing
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all that coming in. In fact, you know,
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now it's all happening where people are getting referred
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to. Me going to book launch brainstorm.com
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seeing my note at the top saying, before we meet, I recommend you read my
11:49
book and download my, my bonus content, which you can actually
11:52
download whether you get the book or not. And they do that. And
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I had a woman get on a call the other day who had already put
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together a list of people invite to her launch team of over
12:03
500. Oh my God. She had, in the two
12:07
weeks, while waiting for the meeting to happen, started the
12:11
process based on what she read in my book. And it, I'm
12:14
really glad she did because her turnaround time was really close. Like she's like, I
12:18
have this event in October. I want to have the book out for this event.
12:21
And so we, we were able to build a timeline that met her
12:25
tight turnaround because she came into the process
12:28
like really clear, this is a solution I want, I've already done
12:32
work to validate that it would work for me. Robbie's the right person.
12:36
I trust his process. And she saw my price and she was like,
12:39
oh yeah, I remember your price. It was reasonable. And her only question was whether
12:43
to hire my implementation team or to do it with
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her team. And I really strongly emphasize you should if
12:50
you have a team member to do it. Like I'll, I can train them up.
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Like it's a good skill to have. And she thought about it and was like,
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nope. I actually want you to do it. And so like that was the
13:01
only question in her mind. And then suddenly she's buying the
13:05
entire package for me, including a 90 minute
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coaching session to help develop the new offer.
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So it was the book launch, the full book launch package plus a coaching
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package. And it she sold herself, you know,
13:20
like that I didn't do anything except degree. So
13:24
again, I'm going to go back kind of to the non techie kind
13:28
of way we can do this. And one of the ways, you know, that I
13:32
talk about is being yourself, you know, and
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you know, for me it's really funny because
13:40
I have this thing that I do in my workshop that you come up with
13:43
three words so you don't have to write a mission statement and a vision statement,
13:46
all that kind of stuff. You come up with three words about the way you
13:50
want to be. My three words are
13:53
energetic, adventuresome and curio. Cur, you know, curious.
13:57
Okay. And so what I have found since I've started
14:01
putting that into, I mean I actually a different version of those
14:05
three words I actually used to lose over
14:08
£150. So since I've been
14:11
using it on my business, I'm finding that the
14:15
people that I get on calls with now say to me, I love your
14:19
energy. Which means the people that don't love my energy are not
14:23
calling, you know, which is good because it
14:26
means, you know, I'm connecting with the right people. And the last
14:30
call, you know, the last couple calls I've had, I'm like, you know, this
14:34
is wonderful, this is great. What, what can I do for you? And she's like,
14:38
I'm interested in working with you. Let's talk about that. And I'm like, okay, good.
14:41
I'm, I'm good with that. You know, so it really
14:45
does, when you put that filter, it really makes a
14:49
difference in terms of
14:52
who comes into your world and the people who come in are better
14:56
qualified and more in touch with what you
14:59
want to do. And you're not under, you know, you're not over delivering and
15:03
underpricing. Right, Right. So you're happy
15:07
too, right? 100%. I think
15:10
when I think back to the moment where we had a mismatch call the other
15:14
day, she came in wanting to inquire about me hosting,
15:18
designing and hosting her book launch party because she had sort of read about that
15:21
in my book, but she was asking about it in a like
15:25
divorce from the rest of the process. So I was like, okay, but first,
15:28
can I ask you some questions about the rest of the process. And I poked
15:32
some holes in her plans and she was
15:36
smiling through her teeth. She was not
15:39
pleased with my line of inquiry.
15:43
And even at one point was like, I have a business coach. And I'm
15:47
like, yeah, but I mean, so finally she's like, I want to know about your,
15:50
your party. And I tell her about it. And she goes, no, but I wanna
15:53
know the price. I'm like, oh, it's on my website. It's fifteen hundred dollars.
15:56
And she, she was like, you're being, we're having this really inefficient
16:00
call. I thought we would click and we're not. And I said, well, you could
16:03
spend a lot less than $1500 if you just want someone to manage your chat.
16:07
Like, that's not why you're hiring me. And that's where it's energy.
16:10
Like, the clients that want to work with me love the fact that I can't
16:14
help but teach them something like, you can't hire me for one
16:18
thing. I am a multi passionate entrepreneur. I bring all the tools in the
16:21
toolbox. And those who appreciate that. I have
16:25
nonprofit leaders who are not entrepreneurs but are
16:29
very entrepreneurial who end up leaning into a lot of my entrepreneurial skill
16:32
sets to figure out how to run their nonprofits. And so we're talking about
16:36
their fundraising event and I'm helping think about marketing,
16:40
right? And they're like leaning into what I've learned. And so
16:43
that's, that enhances why they wanna work with me now. It detracts.
16:47
So it's just very like, be who you are. It's also why I have one
16:51
website for everything. I don't have 17 brands.
16:54
I have one website. I have a very clear audience for everything I
16:58
sell. There's some overlap between some of those audiences,
17:02
but it's one place because it's me. You hire me and you happen
17:06
to get all the tools in my toolbox. Everything, right?
17:09
It's, it's interesting because, you know, somebody, one
17:13
time somebody said, why do you say women's business strategists?
17:17
And I say, because I enjoy working with women. That
17:20
doesn't mean that I won't work with a man. If there, if
17:24
we have rapport, you know, but
17:27
it's also, you know, I also work with couples. If it comes up, you
17:31
know, for you've got a business and it's a couple, you'll do that. But you
17:35
have to have one, you know, at least one thing that people can know you
17:38
for and find you. Which doesn't mean that you don't give them
17:42
everything, you know, I mean, it's, It's. I was telling you
17:46
that when I used to coach executive women, one
17:50
of the weird things that they liked about me, besides the fact that I made
17:53
them calm, is I had good mom advice.
17:57
And I used to say I went to Wharton for this. But, you know,
18:01
but my. My actual, you know, power is coming up
18:04
with systems that work whether they're technical or not.
18:08
And so, you know, I mean, one of the systems that I came up with,
18:12
my son, who would never get dressed in the morning and just
18:15
drove me crazy, was on Saturday we would, you know, put
18:20
seven out, you know, six outfits together, underwear, socks,
18:23
tops, bottoms, the whole bit. And in the morning, he could pick the one
18:27
that he wanted. I didn't have to, like, you know, it wasn't me, you know,
18:31
and by the end of the week, he had changed things around so that he
18:35
was wearing plaids and stripes. And then I learned to buy solid colors.
18:39
That's funny. But I didn't have that problem anymore. And
18:42
they were like, this is a great system, you know, and it was.
18:47
But go ahead. I want to just jump in. That thing you said earlier
18:50
about how you're a women's business strategist.
18:54
When I was really focused on talking about my book, sorry, my business
18:58
coaching, my business growth strategy coaching offer. I
19:02
always define that. I tend. I always say I tend to
19:06
work with. Which even that phrasing, right, that leaves open
19:10
that there might be some edges around this. I tend to work with
19:13
entrepreneurial women in their 50s and beyond who are looking to grow
19:17
their impact to income through some kind of new revenue stream.
19:20
And then I say, well, and parenthetically, a few good men.
19:24
And there's always kind of a laugh about it. But I say the kind
19:28
of guys that are attracted to the way I talk about the work
19:32
that I do are the kind of guys that can hang out in a room
19:35
full of women comfortably. And they're the kind of guys I'd
19:38
want to hang out with, because I'm usually the guy in a room full of
19:42
women. And if you're that kind of guy that can also hang there, like, that's
19:45
the kind of person I'd want to work with. But it's
19:49
interesting how some people will think that's too closed off.
19:53
And I'm like, I can't be for everyone. Like, there's a reason
19:57
it's not 30 year olds, you know, And I. And I can
20:01
explain it. I can. I have a reason now. When you first, get started. You
20:04
don't. I actually use the term likely prospect instead of the term
20:08
ideal client when I'm working with people if they don't have a
20:12
proven offer. Because I know when I was getting started, I
20:15
did not like any of these questions on all these, you know, you buy these,
20:19
like, programs and the first modules, like, describe your ideal client. And I
20:23
feel like I was just making things up, you know, Starbucks or Dunkin
20:27
podcasts or audiobooks. Do they listen in the shower, in the car? I'm like, I
20:30
don't know. And now I do know because I've actually
20:34
worked with these people. But back then, if we just said, well, who's your
20:38
likely prospect? I probably would have had a lot more freedom to start thinking
20:42
about who in my community could be that person. I want to throw something in
20:45
because this is like my number one pet peeve is that,
20:49
first of all, you know, my story is that I was in a
20:52
$25,000 a year program, and at the end of that year, I did not know
20:56
who my ideal client was, because I could. They didn't fit in into a box,
21:00
right? And so, you know, I don't call
21:04
it ideal client. I call it your right client. And what I say is,
21:07
I work, you know, I work with entrepreneurial women and
21:11
enlightened men, you know, and. And the other
21:15
thing is, I did. I. I did my, my lead
21:18
generator, and I started it with
21:21
the first thing. I started it with who are the people whose needs you're
21:25
fulfilling, who love you, and what are the things that they got
21:28
unexpectedly? Because if you start with who's your right client
21:32
or who's your ideal client, you're stuck. And you never
21:35
go. And you, you can never go any further. So I reverse engineered
21:39
it. You know, the clients that you have are the people you know, whether they
21:43
paid you or not, that you liked working with. And then you can
21:46
go backwards and, and backfill, you know, the
21:50
stuff that, you know, the stuff that you're doing. Oh, my God, we could talk
21:53
about this forever. I have one more thing then. Let's, let's. If we can
21:57
include this before we change topics. I like to
22:01
ask people, if I was talking with someone and realized
22:04
that I should introduce them to you, what is that person complaining about,
22:08
talking about, challenged by? And that
22:13
changes the conversation because now we're looking at what phrases, what
22:16
language, what emotion, what situations are they in the middle of?
22:21
My brain also can then more likely latch onto whether
22:24
I know those kinds of people better than if they
22:28
described like Some demographic even, because even 50
22:32
year old entrepreneurial woman is not specific enough to like what
22:35
would cause you to want to introduce them to me? It's because of something that's
22:39
happening. So that's been my like
22:42
workaround. So I went on a 30
22:46
minute phone call and she said to me, what situation are your clients
22:49
in? And I was like, oh my God, they're all trying to scale
22:53
their business. They're spending too much time in the weeds and not
22:57
don't have a strategy to get into the bigger picture of what they want. I
23:00
mean, it was like magic, you know? All right, great question. It's
23:04
why coaches need coaches. So
23:08
before we run out of time, let's make sure people know what the free, the
23:12
free gift is you have and the three or whatever
23:16
number you've got. Actionable steps that you think people should take away from
23:19
this. So I wrote four books and one of them
23:23
is called small list big results. Launch a successful offer.
23:27
No matter the size your email list. The basic premise is no matter how
23:31
big or small the email list is, and we always want it to
23:34
be bigger, your network is bigger.
23:38
Okay. And that concept is also the basis
23:42
of the fourth book, which is launch your book an entrepreneur's
23:45
guide to reviews that drive revenue. The idea is that you lean into your existing
23:49
network. So I'm going to recommend that people go to
23:52
smallestbigresults.com and download the bonus content.
23:56
If they don't have a book that will really help them thinking about
24:00
how to identify people in their existing
24:04
network that are likely prospects, referral partners,
24:07
or general supporters. If they have a book or are thinking about a
24:11
book, then similar concept, but more very specifically
24:15
focused on the launch. Then if you go to booklaunchbrainstorm.com,
24:18
you'll get the book and you can just jump in and get that bonus content.
24:22
With or without buying the book. You can always get my bonus content.
24:26
And I'm just challenging people that if you're going to build a new offer,
24:30
do not just build it in secret
24:34
and then tinker with it and go bring it out into the world
24:38
and expect people to buy it. Do not go to people to do quote unquote
24:41
research calls where the only question is, now that I've spent
24:45
25 minutes describing this thing that I poured a ton of effort into, do you
24:48
think you should have a blue button or a green button? Because you're answers
24:52
to that question will not tell you whether people are going to buy from you.
24:55
So do research calls before you develop it
24:58
before you have tried to figure it out. And also stop trying to put things
25:02
on your website before you've sold it. Just no one, those initial
25:06
like half dozen dozen people who are going to buy from you are going to
25:09
buy from you. You don't even know what it's called yet. You
25:13
don't have to know exactly how many sessions like they're going to buy because they
25:16
helped create it. And that's what a good research call can do. So if
25:20
you have a really clear sense, my, my process is called wake
25:24
up your network and it helps you figure out
25:27
the first first part of this is a two part question. Would they remember
25:31
my name and would I be happy to hear from them out of the blue?
25:35
So Yvonne, you remember my name and I reached out of the blue you'd be
25:38
happy to hear from me. So you know, if you saw my name you're like
25:41
okay, yes Robbie, then the question is connection.
25:46
My influence and my interests. So how
25:49
strong of a connection do we have? What kind of influence do I have in
25:53
the context of whatever it is you are doing and how interested might I be
25:56
in that topic? And based on the answer to those questions, you can either decide
26:00
that I'm a likely prospect, a referral partner, or
26:04
some people are general supporters and some people just don't fit and that's fine too.
26:08
But it's not fun work. I can't tell you it's going to be the best.
26:12
But if you do it and it's like and as little as a weekend, you'll
26:15
end up with hundreds of names on a list. And if you really go through
26:18
that list over the next 612 months, all kinds of new
26:22
revenue and media opportunities will come from that curated,
26:26
thoughtfully put together list. Depending on where
26:30
you are in your business, whether it's research calls, sales calls, launch team,
26:34
but that's the group of people that you need to figure out. You do not
26:37
need thousands of people following you to be effective.
26:41
You need just a few hundred who understand who you are, what you do and
26:44
they'll remember you when they're thinking about that. It's like who knows what
26:48
you know and will they remember you when they need it? So I don't know
26:51
how many of those were, but those are the things that I would tell people
26:54
to do. And that goes right into what
26:58
I just said is, you know, you need to be found and
27:02
everything that you do
27:06
needs to kind of go into that focus, focus on that, you know, and,
27:10
and I the through line for. My business
27:14
because I am A multi passionate entrepreneur. I had some really good
27:17
fortune of sitting with Tamsen Webster, who's an incredible
27:21
messaging strategist. And I've known her a long time, so she's seen
27:24
my business evolve and she said, what's basically, what's the through line?
27:28
And I said, I don't know if I like the answer I have for you
27:31
because you're you. And I don't really suddenly I don't feel good about my
27:35
answer. And she looked at me and went, be seen and be heard. And
27:38
I'm like, what? She's like, everything you do, whether it's virtual
27:42
events, you help speakers be seen to be heard. If you're organizing
27:46
a book launch, you're helping authors be seen to be heard. If you're working with
27:49
a client who's got a new offer, you're helping them be seen to be heard.
27:51
Like people going to a conference and they're learning how to network because the
27:55
tools you've given them, you're helping them be seen and be heard. Like, that's what
27:58
I do. The medium changes, the modality changes.
28:01
But ultimately that's discovery. Being
28:05
discovered is really important. I'm going to say this one other thing because
28:09
we, we gotta wrap it up. It's
28:12
interesting. I went back and looked at some of the stuff
28:15
from like 15 years ago and I
28:19
was like, this is so good,
28:23
that's great. This is exactly where I am now. But I
28:27
let people, you know, I listened to people and I was like, okay, well we'll
28:30
massage it, we'll do this, we'll do. And I'm like, man, if
28:33
I'd stuck with that, I would have been, you know, because I jokingly say I'm
28:37
a 30 year overnight success. But anyway, okay, so here's
28:41
the, here's the, you know, the, the surprise question. When was the last time
28:44
you did something new for the first time?
28:49
So AI has evolved and I tend to
28:52
only like to learn technology to serve a purpose and not just
28:56
to learn it. And I needed to create some new Google
29:00
forms and I was asking ChatGPT for
29:04
some questions and some like context to put in the top
29:08
description. And then I thought, can you help me create this?
29:11
Like, what is a way that you can help me? Like what's, what's the way
29:15
this can be created? And it gave me like five options and one of them
29:18
was to create a script. And then it showed me like how I can go
29:21
to a special Google website and upload the script that it created for me.
29:25
And lo and behold, Ivan. I did the thing and
29:29
I pressed, you know, run, and the. The whole form
29:33
got created with all the questions and I just had to go
29:37
in and, like, make minor tweaks, like, so even the, like,
29:40
effort of copying and pasting and choosing whether it's a drop
29:44
down or whether it's a short answer, a lot. Like, all that was done.
29:48
All that was done. It was incredible. So not only did it give me great
29:51
questions, we had a bit of a back and forth about what the purpose of
29:54
the form was, but now I know that
29:58
I probably could be creating scripts for other things. Like, it's just. It's just open,
30:01
just like unlocked a part of my brain I just didn't know was there.
30:05
That's great. I mean, I said. I said. I said, one day
30:09
I cut and paste this, you know, from this Google form, put in chat GPT,
30:13
and I said, can you generate this thing for my newsletter? And it was
30:16
like, yeah. And it did it. And I was like, if I had a better
30:20
form, what would it be? And it said, this is what I would add
30:24
to this. Do you want me to create it? I'm like, yes, please.
30:29
I love systems like that. Oh, that's a whole.
30:33
That's a whole nother podcast. Yeah, we gotta go. Thank
30:37
you. As the first step, I hope that you will subscribe, share
30:41
and engage this podcast on social media. And,
30:45
you know, the whole purpose of the podcast is to help you to supercharge your
30:48
business through connection and bring people into your community
30:52
that you may not have thought of. It's my way of giving back
30:56
and exposing people who have been helpful in my
31:00
journey. So I hope you will join me again for the one small change
31:04
and look at how a tiny shift can really
31:08
yield a huge impact. And if you haven't done it yet, you might
31:11
want to listen to the first episode just to see what I was
31:15
thinking about in terms of trying to
31:19
step into boldness and innovative possibilities. Before
31:23
we go, Robbie, do you have any last words or any favorite quotes you'd like
31:26
to share? There was a mantra that I used a lot in
31:30
2020 that helped me move forward in very tumultuous,
31:33
turbulent times, and that is show up and offer value. That was all I
31:37
was trying to do, and that's all I'm still trying to do. Show up and
31:40
offer value. Fantastic. Okay, everybody,
31:44
remember, change is simple, but it's not always easy. It requires
31:48
courage, resilience, and a willingness to step outside your comfort zone.
31:52
So, again, join me for the one small change as we embark on this. This
31:56
journey with a bold vision and innovation. And until then,
32:00
stay curious. Thank you, Robbie. Thank you.
32:04
Bye.