Valeria Morone: Are Your Customers Loyal or Just Waiting for Discounts?
What makes customers come back, and how do you measure whether your loyalty program is working?
In this episode of How We Measure, Barış sits down with Valeria Morone from Growave to explore customer loyalty in ecommerce.
From meaningful rewards and VIP tiers to the metrics that matter, they discuss what gives customers a reason to return beyond the next discount.Valeria shares why a great customer experience comes first, how poor communication can undermine a loyalty program, and where brands should start when building their own.
Plus: what a €200 pair of leggings and an unexpected free…
The skinny
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