Latest / Leveraging Thought Leadership
Why Business Books Should Build Your Business | Lucy McCarraher | 706
What if your book was never meant to make money on the shelf, but to make money in the business?
In this episode of Leveraging Thought Leadership, Peter Winick talks with Lucy McCarraher, co-founder of Rethink Press, founder of the Business Book Awards, and author of 17 books, about what business books are really for. Lucy makes a clear case that for entrepreneurs, consultants, and experts, a book is not just a product. It is a growth tool. It builds authority. It attracts ideal clients. And it opens doors that traditional marketing cannot.
Lucy breaks down the core shift in publishing. In…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.