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Hyundai's Risky Move That Changed Everything | Birmingham News
Twenty-four years ago, Hyundai’s bold gamble to build a factory in Alabama nearly unraveled—but instead became the turning point that launched them into global auto dominance. Fueled by Alabama’s aggressive incentives and a governor who even learned Korean phrases and gifted the chairman a golf putter, the deal seemed almost too good to be true. Yet internal resistance was fierce—executives still haunted by the costly collapse of their Quebec plant in ’96 saw Alabama as a recipe for disaster. With Hyundai’s U.S. reputation shaky and lower-level leaders warning of ruin, the chairman pushed…
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