Latest / Brewsers / Brewsers #372- Logan Davis with Old Terrell

Transcript

Brewsers #372- Logan Davis with Old Terrell · Brewsers

0:02
Speaker 1: Welcome to Bruisers podcast about beer, coffee, booze and bruisers.
0:23
Speaker 1: I am your host, Rodie John and today we talked
0:25
Speaker 1: to Logan Davis with Old Tarret Distillery. We talk about
0:29
Speaker 1: the history of Old Tarrell, what the future holds, and
0:31
Speaker 1: so much more. Logan and Old Tarrell are doing absolutely
0:35
Speaker 1: fantastic things and it comes to Paducah, Kentucky, and I
0:39
Speaker 1: can't wait to see what the future holds for them.
0:40
Speaker 1: So you don't want to hear from me, you want
0:42
Speaker 1: to hear from him. So without further ado, here is
0:44
Speaker 1: Logan Davis with Old Tarret Distillery.
0:58
Speaker 2: I would like to welcome the show Logan with Old
1:00
Speaker 2: Tarrell Bourbon. How are you doing today, sir? Hey there
1:03
Speaker 2: you did me so for those listening kind of paintings
1:07
Speaker 2: the word picture, Where are you at and what's going
1:08
Speaker 2: on around you?
1:12
Speaker 3: Well, I'm in le Staning, Kentucky. I'm actually from paduca
1:14
Speaker 3: the western part of the state, and I went to
1:17
Speaker 3: the University of Kentucky. This is my little office here.
1:19
Speaker 3: So we're doing some remodeling and putting up some cabinets.
1:22
Speaker 3: So again, we've been on this journey now for about
1:26
Speaker 3: five years and really reviving Old Tarrell and in Paduca
1:33
Speaker 3: and I'm back and forth a lot. So again it's
1:35
Speaker 3: it's my life now and we're trying to get the
1:38
Speaker 3: building ready this fall to get going.
1:41
Speaker 2: Oh that's gonna be great. So you have been gracious
1:44
Speaker 2: enough to send me a couple of bottles. I have
1:47
Speaker 2: the regular one here and I have the small batch,
1:49
Speaker 2: which it says versus podcast.
1:51
Speaker 4: Which thank you so much. That's amazing.
1:52
Speaker 2: It's one of one. Ha me to hold onto that forever.
1:55
Speaker 2: Which one should I open first?
1:57
Speaker 3: You know, that's tough, Matt. The standard eight year small
2:03
Speaker 3: batch is really our flagship, so I mean that's the
2:06
Speaker 3: second batch that you have there, so you might want
2:08
Speaker 3: to start with that one, and then the single barrel
2:10
Speaker 3: was a different Mashville for both eight years. But like
2:14
Speaker 3: I said, you whatever, you you know, whatever you think, we'll.
2:18
Speaker 4: Be able to get this. There we go.
2:20
Speaker 2: That sound right there is always fantastic. So tell us
2:24
Speaker 2: the story because it starts all the way back in
2:28
Speaker 2: the middle of the nineteenth century. So yeah, eighteen fifty three,
2:32
Speaker 2: let's start us there because I know the city or
2:35
Speaker 2: the story of Tarol. Also, we were talking about before
2:38
Speaker 2: we start recording, goes all the way down to Texas
2:40
Speaker 2: and we have Tarot Texas down here. So tell us
2:42
Speaker 2: the story of the Old Tarrell.
2:45
Speaker 3: Well, my mom's side of the family were Tarots, and
2:48
Speaker 3: you know, like I said, I grew up in Paduca.
2:50
Speaker 3: There were a lot of Tarots there that all migrated
2:53
Speaker 3: from Virginia originally. So in sixteen fifty six Tarots came
2:59
Speaker 3: Tovirginia and farming. In eighteen thirty five, that's when calib Tarrel,
3:05
Speaker 3: he migrated from Lynchburg, Virginia, to Tennessee the Castle area
3:11
Speaker 3: and then all the way to Baxicy of La Center,
3:14
Speaker 3: Kentucky outen Ballard County, which is a little bit west
3:17
Speaker 3: of Paducah. So he was farming in eighteen thirty five
3:21
Speaker 3: he started making whiskey. So back you know, late eighteen hundreds,
3:26
Speaker 3: there were a lot of different wrecked fires, distilleries, you know,
3:30
Speaker 3: people that were making spirits. In Paducah. With the river,
3:33
Speaker 3: there's a very active, you know, a lot of business
3:37
Speaker 3: going on there. So a lot of saloons, a lot
3:39
Speaker 3: of river traffic, and the Tarrell's, you know, nineteen oh one,
3:44
Speaker 3: that's two generations from Sid. Sid opened Old Tarrell in
3:49
Speaker 3: downtown Paduca nineteen oh one pre prohibition, so it was
3:52
Speaker 3: from nineteen oh one to nineteen seventeen there and then
3:55
Speaker 3: they closed you know before during provision.
4:00
Speaker 2: So okay, so they didn't keep it open because I
4:02
Speaker 2: know that some distilleries were able to stay open because
4:05
Speaker 2: it was it was medicinal, so they found a way
4:08
Speaker 2: around it. But I guess they didn't quite find that now.
4:12
Speaker 3: That so of all those in you know, have provision
4:16
Speaker 3: in Paducah either they closed down and then some of
4:19
Speaker 3: the distilleries moved towards you know, the Louisville area, but
4:22
Speaker 3: everything down in provision in Paducah.
4:28
Speaker 2: Okay, Yeah, I was curious. I was curious about stuff
4:29
Speaker 2: like yes, okay. So even the population of Paduca now
4:34
Speaker 2: is like twenty six thousand people, so that's blonkers.
4:38
Speaker 3: Yeah. So the county, the county is quite a bit larger.
4:41
Speaker 3: It's somewhat of a little hub for medical shopping. It's
4:45
Speaker 3: on the river, so very close to Illinois, Tennessee and Missouri,
4:49
Speaker 3: so we get a lot of traffic from the other
4:51
Speaker 3: states there.
4:52
Speaker 4: Yeah.
4:53
Speaker 2: Well, so how did you end up coming across this?
4:55
Speaker 2: I mean, like you said, it's kind of a new
4:57
Speaker 2: lineage it goes from back on your mother's side, right.
5:00
Speaker 3: Yeah, My brother and I we were familiar with it
5:03
Speaker 3: somewhat as kids. My grandmother had an old tariot bottle
5:06
Speaker 3: on her refrigerator when we were little, and we'd heard stories,
5:10
Speaker 3: but not not a lot, just that there were eight brothers,
5:14
Speaker 3: so Sim was my great great granduncle, John was my
5:17
Speaker 3: great grandfather, and eight eight boys. Four of them were
5:23
Speaker 3: good business owners, smart, you know, very astute citizens. The
5:27
Speaker 3: other four were a little bit more outlaws, sim being
5:30
Speaker 3: one of them. So they used to run with Jesse
5:33
Speaker 3: James and Cole Younger, and prior to Old Terrell they
5:38
Speaker 3: had Buckskin Bill's Wild West Show. So they used to
5:41
Speaker 3: travel around and have, you know, around the country, and
5:45
Speaker 3: a lot of they were notorious. So Paduco they, Jesse
5:51
Speaker 3: James and others would come through town and they ended
5:53
Speaker 3: up selling that to Frank James and Cole Younger in
5:56
Speaker 3: the late eighteen hundreds.
5:58
Speaker 2: I mean that also has a connection down here to
6:01
Speaker 2: Texas because out here in Fort Worth we have the
6:04
Speaker 2: Hell's half Acre, which was just where you know, all
6:08
Speaker 2: the guys and well there weren't many girls doing it
6:11
Speaker 2: as well, but all the cattle riders would come up
6:13
Speaker 2: and they'd all kind of meet in Fort Worth and
6:16
Speaker 2: they'd all all the saloons and all the brothels and
6:18
Speaker 2: everything like that, and so that's you know, Jesse James
6:21
Speaker 2: was here and then everybody else and so yeah, that's crazy.
6:26
Speaker 3: The different world.
6:28
Speaker 2: Yeah, I would love to time travel sometime to be like,
6:32
Speaker 2: what was it like back then? Because you know, obviously
6:35
Speaker 2: way different world and you know, yeah, I'm always curious
6:39
Speaker 2: about stuff like that.
6:40
Speaker 3: Yes, different, different lifestyle, different every.
6:43
Speaker 4: Day without a doubt.
6:46
Speaker 2: Well then how did you get the Okay, so did
6:48
Speaker 2: you have the recipes as well or did you guys
6:51
Speaker 2: kind of have to come up with the recipes on
6:52
Speaker 2: your own.
6:53
Speaker 3: We have, I mean there's no specifics, but we have
6:56
Speaker 3: a general idea of some of what they were doing.
6:58
Speaker 3: I mean then a lot of the farm people that
7:01
Speaker 3: were raising their own crops were really relying on what
7:04
Speaker 3: one of the nature provided, so it wasn't necessarily consistent
7:07
Speaker 3: mash bll and uh so again, I think they were
7:10
Speaker 3: usually really what they had. But downtown Panuca sid was
7:16
Speaker 3: you know, I think up to it was about eighteen
7:18
Speaker 3: hundred barrels of storage that they had in downtown Panduca
7:21
Speaker 3: back then, so but they were one of many. I
7:23
Speaker 3: mean there was a lot of like I said, a
7:24
Speaker 3: lot of trade going through Paduca and the river there.
7:27
Speaker 2: Right Where did you get the idea to start it
7:29
Speaker 2: back up again?
7:31
Speaker 3: Well, so probably six years ago. Now we're kind of
7:37
Speaker 3: going through the process. You know, I have a lot
7:39
Speaker 3: of friends that are in the bourbon world in central Kentucky,
7:42
Speaker 3: and we looked at different opportunities. And then some of
7:47
Speaker 3: my friends down in western Kentucky with Jackson Purchase Distillery
7:50
Speaker 3: and Hickman Kentucky. You know, they restarted that distillery and
7:55
Speaker 3: you know, again the conversation is just around the whole
7:57
Speaker 3: business started. And my brother and I we were talking
8:02
Speaker 3: one day after I had visited my cousin in Indianapolis
8:06
Speaker 3: and then the Dinanapolis area, and I was telling him
8:08
Speaker 3: a little about the distillery business and he's like, what
8:10
Speaker 3: about old Tarrell? And I was like, holy crap. I
8:12
Speaker 3: mean I didn't even register. And I get in my
8:15
Speaker 3: car to my brother and I was like, why didn't
8:17
Speaker 3: we think about that? He were kind of talking like,
8:20
Speaker 3: you know, unbelievable. So that really started the you know,
8:25
Speaker 3: my obsession with it really over the last six years
8:28
Speaker 3: of doing a ton of research in genealogy. I mean,
8:30
Speaker 3: there's there's a lot of history. Give you another little
8:34
Speaker 3: interesting facts. So one of the other brothers, Richard Gilliam Tarrell,
8:39
Speaker 3: he was one of the older brothers. His daughter May Tarrell,
8:42
Speaker 3: she married into another distillery family in the late eighteen hundreds,
8:45
Speaker 3: so she married Leslie B. Samuels. So their grandson is
8:51
Speaker 3: Bill Samuel Junior. So mister Samuels and I have developed
8:54
Speaker 3: a relationship over the years and because we're cousins, and
8:58
Speaker 3: he used to go to Puduca as a kid before
9:00
Speaker 3: the Migro Smart days. Yeah wow, that's wild, Yeah wild.
9:07
Speaker 2: Well, so you said your background was in finance and
9:10
Speaker 2: then he sold that business to get into this business.
9:14
Speaker 2: What has been I mean it's a huge learning curve
9:17
Speaker 2: to get into the outlet because again, obviously you had
9:20
Speaker 2: the name, You more or less had what the label
9:23
Speaker 2: was going to look like. But how did you kind
9:25
Speaker 2: of figure out, Okay, this is what the bottle is
9:27
Speaker 2: going to be, this is how we're going to do
9:28
Speaker 2: with the quirk, this is the kind of you know,
9:31
Speaker 2: bourbon recipe we're going to use, because not everybody uses
9:33
Speaker 2: obviously the same Bourbon recipe and the way they like
9:36
Speaker 2: you said, with the mash and the way they age
9:38
Speaker 2: it and everything.
9:39
Speaker 4: So how did that all kind of come about?
9:42
Speaker 3: You know, it's a great question. It's been an evolution,
9:45
Speaker 3: as you know, the whole businesses changed dramatically really over COVID.
9:50
Speaker 3: You know, we've seen the highs and lows and wherever
9:54
Speaker 3: we are today. You know, it's different than when I
9:57
Speaker 3: started this journey, you know, in terms of production, the
10:00
Speaker 3: market and everything else. You know, my main priority. I
10:03
Speaker 3: grew up on a farm, so I couldn't wait to
10:06
Speaker 3: get away from farming. That's why I left the seventeen
10:09
Speaker 3: to go to the University of Kentucky. My brother and
10:11
Speaker 3: I we grew up in the tobacco fields. So then
10:15
Speaker 3: now I'm really obsessed with farming, but really just trying
10:18
Speaker 3: to utilize technology and you know, the advancements to figure
10:23
Speaker 3: out how to be more consistent, more productive with ground
10:26
Speaker 3: and some way. You know, I planted thirty six acres
10:29
Speaker 3: a ride this past fall that I intend to have
10:31
Speaker 3: my first you know, Rye whiskey, you know this this fall.
10:35
Speaker 3: So I want to do everything as local as possible and
10:38
Speaker 3: with the grains up University of Kentucky has been great.
10:41
Speaker 3: You know the GYMBM Institute folks there, they've been incredibly
10:44
Speaker 3: helpful with me here locally, just help guiding and with
10:49
Speaker 3: all the research and tools that they have. If people
10:52
Speaker 3: don't know UK. Shockingly, we have a distillery on campus
10:56
Speaker 3: that's making whiskey and store and barrels in front of
10:59
Speaker 3: the Yeah, it's right on Nicholas Vield Road. It's absolutely
11:02
Speaker 3: spectacular and they're doing just a tremendous amount of research
11:06
Speaker 3: for the for the industry around the world.
11:08
Speaker 4: So what are they calling the what are they calling
11:10
Speaker 4: the bourbon?
11:12
Speaker 3: They may so they had a special release this year.
11:16
Speaker 3: Because I ended up buying a bottle, I'd have to
11:17
Speaker 3: look up the name of it. But again they released
11:22
Speaker 3: it here recently at the at the BM Institute, so
11:26
Speaker 3: I couldn't tell you I had a look about.
11:27
Speaker 2: But well, I just saw that NCAA was allowing actual
11:31
Speaker 2: alcohol sponsorships this year because obviously they started selling it
11:36
Speaker 2: in the past couple of years, which they didn't for
11:38
Speaker 2: the longest time, which again made no sense. You're going
11:40
Speaker 2: to allow them to drink in the park a lot,
11:42
Speaker 2: but not in the stadium. But now they're actually allowing it.
11:45
Speaker 2: So I didn't know that they were UK was actually
11:47
Speaker 2: doing their.
11:48
Speaker 3: Own they are, I'm sure. I don't know that how
11:51
Speaker 3: they doubt it sold, you know a sporting events, but
11:55
Speaker 3: again I don't know how how that works legally. But yeah,
11:58
Speaker 3: it's amazing the research that they're doing over there. And
12:01
Speaker 3: again they have a program for students distallation.
12:05
Speaker 4: I know that.
12:06
Speaker 2: Yeah, the Texas Tech out in Lubbock, I know they
12:09
Speaker 2: have a huge wine growing program as well, So it
12:13
Speaker 2: just makes sense absolutely well. So you're getting the information
12:19
Speaker 2: from them as well. But once you started making on
12:21
Speaker 2: your own, how was that process for you? Because again
12:24
Speaker 2: it's yes, it is great making the process, but then
12:28
Speaker 2: you got to wait for quite a while to really
12:30
Speaker 2: taste that.
12:32
Speaker 3: Yeah, and that's it. I mean, fortunately, I've had a
12:35
Speaker 3: lot of folks that have done this, you know, for
12:37
Speaker 3: a long time, so I've used a lot of wisdom from,
12:40
Speaker 3: you know, the folks that I trust this business, and
12:44
Speaker 3: Terry over Jackson Purchase become a close friend of mine,
12:47
Speaker 3: and the folks at Jackson purch has been great and
12:50
Speaker 3: we've been working with them and just looking at different
12:53
Speaker 3: Mashville's and seeing what's working for them. And also the
12:56
Speaker 3: climate in western Kentucky versus Central Kentucky, it's a different
12:59
Speaker 3: climate so grain that you know, our production is different,
13:03
Speaker 3: our soils are different. So again we think we'll have
13:07
Speaker 3: you know, they've done a great job thus far. So
13:09
Speaker 3: we're excited about, you know, this fall when we get
13:11
Speaker 3: the chance to really start using the grain for my farm.
13:15
Speaker 2: How much how many different kind of recipes did you
13:17
Speaker 2: guys go through before you landed on the one.
13:22
Speaker 4: Phenomenal?
13:23
Speaker 3: Yeah, So it's you know, the industry change is you know,
13:27
Speaker 3: I think it's allowed me a lot of flexibility too,
13:30
Speaker 3: because the single barrel that you have there is a
13:32
Speaker 3: totally different mash bill. You know, We've I've been sourcing barrels.
13:37
Speaker 3: We've been working on different mash bills that you know now.
13:42
Speaker 3: But again the markets change. Where we're we're you can
13:46
Speaker 3: find barrels and that's fortunately what we've been working on too,
13:49
Speaker 3: is finding good barrels for single barrel picks.
13:53
Speaker 2: Yeah, I've had I've had someone on that. Actually is
13:57
Speaker 2: they their own businesses for other people? Because yes, you're
14:03
Speaker 2: making it, Yes obviously you want to store it an agent,
14:05
Speaker 2: but where are you.
14:06
Speaker 4: Going to do that?
14:06
Speaker 5: At because you actually have like, yes, you might have
14:09
Speaker 5: a good facility to make it and all of that stuff,
14:12
Speaker 5: but storing it is a whole other situation and it
14:15
Speaker 5: consumes a lot of space.
14:17
Speaker 3: So that's correct. Yeah, the beauty is, you know, working
14:20
Speaker 3: on a partner of mine, we're adding quite a bit
14:24
Speaker 3: of storage near my farm, so we're gonna be able
14:27
Speaker 3: to store from as well and be able to keeping
14:30
Speaker 3: a lot of different barrels for old Terrell and other brands.
14:34
Speaker 2: Yeah, So who will have you kind of really helped
14:38
Speaker 2: Who's helped y'all along when it comes to you know,
14:40
Speaker 2: kind of asking advice or you know, whatever it is
14:43
Speaker 2: when it comes to this whole process.
14:48
Speaker 3: Again, there's been a lot, you know, Terry's one of them,
14:50
Speaker 3: Terry Ballard and the Jackson purchase folks, and then Julie,
14:55
Speaker 3: she's helped me with a lot of our brand design
14:58
Speaker 3: and bottle as you know, I mean coming up with
15:00
Speaker 3: a bottle and all the decisions. I joke about, it's
15:05
Speaker 3: almost like building a house. You don't realize how many
15:07
Speaker 3: decisions you have to make, and that that process, you know,
15:11
Speaker 3: it got to the point where you know, everything kind
15:13
Speaker 3: of looked the same to me, and I didn't know
15:15
Speaker 3: really what I wanted. And every time we would just
15:19
Speaker 3: using the bottle on the design. As we went through
15:22
Speaker 3: that process, every time we would try to quote unquote
15:26
Speaker 3: modernize it, it just didn't look right. And then I
15:30
Speaker 3: continue to go back to the original bottle, you know,
15:33
Speaker 3: to you know that that's where it all ended up.
15:36
Speaker 3: And then last June, my daughter, when I have twin girls,
15:40
Speaker 3: and my fourteen year old, she we got to the
15:45
Speaker 3: point and I had a kind of the art of
15:49
Speaker 3: the original bottle and then she and my neighbor Cindy,
15:51
Speaker 3: they had a painting the label that.
15:53
Speaker 4: You have there.
15:54
Speaker 2: That was all it was all drawn really, So.
15:57
Speaker 3: Yeah, so we took the original label and they made
16:00
Speaker 3: all that and then then we got it to fit
16:03
Speaker 3: the bottle. So there's a lot of story to that.
16:06
Speaker 4: I love that.
16:08
Speaker 3: My lack of patience to get it done.
16:13
Speaker 4: That it.
16:13
Speaker 2: I mean, in this business, you've got to have some
16:15
Speaker 2: patients as well, because that's a fact. Yeah, I mean,
16:18
Speaker 2: starting in it is one thing, but like obviously, you know,
16:22
Speaker 2: reaching out to different liquor stores or different bars and
16:25
Speaker 2: all that stuff, like that's a that's a whole process
16:28
Speaker 2: on its own.
16:29
Speaker 3: Well, just all the legal and compliance. It's it's overwhelming.
16:32
Speaker 2: And yeah, talk about that because a lot of people
16:34
Speaker 2: who don't they just see bottles and they see the
16:37
Speaker 2: wonderful juice inside. They don't think about all that stuff
16:39
Speaker 2: on the back end. So yeah, talk to us about like,
16:41
Speaker 2: you know, having to get your label approved, having to
16:44
Speaker 2: get all the other fun legal stuff that I get
16:48
Speaker 2: that we're all supposed to be fifty quote unquote different countries,
16:51
Speaker 2: that we're all united, but we all have different liquor laws,
16:55
Speaker 2: and well it's all stupid because we're all basically making
16:58
Speaker 2: it the same way. We're all more or less consuming
17:00
Speaker 2: it the same way. But we all, like every single
17:03
Speaker 2: quote unquote state country wants to have their own little
17:07
Speaker 2: way of making money and taxing and all this others do.
17:11
Speaker 2: So like, talk to us about how it's worked for
17:13
Speaker 2: your side of it.
17:14
Speaker 3: Yeah, and you know, it's it's changed a lot over
17:17
Speaker 3: the years, you know, with the direct consumers. But obviously
17:20
Speaker 3: you know, in Kentucky we work with Heritage is our distributor,
17:25
Speaker 3: and then so inside Kentucky that's where we're focused now,
17:29
Speaker 3: and then all of our you know, other states are
17:32
Speaker 3: through our website, you know, to sell. So there are
17:35
Speaker 3: a lot of challenges and you know, learning curve gives
17:38
Speaker 3: to make a lot of assumptions, and you look at
17:39
Speaker 3: different states and all their laws and it's overwhelming, and
17:43
Speaker 3: you know the TTB process and state ABC process licensing,
17:49
Speaker 3: and there's a lot of a lot of hoops. And
17:52
Speaker 3: again we're close now, it's just trying to get our
17:55
Speaker 3: building built so that we get our DSPCA is actually
17:58
Speaker 3: old Tarot hadn't mentioned this part was DSP thirty four
18:02
Speaker 3: in eighteen thirty five. So we're in that process now
18:06
Speaker 3: of getting our official license and everything. So yeah that
18:10
Speaker 3: once this fall weet are building built, that'll make things
18:12
Speaker 3: a lot easier.
18:13
Speaker 2: Yeah, so you guys are actually looking to have a
18:15
Speaker 2: place where people come and enjoy your obviously the Bourbon
18:19
Speaker 2: and hopefully Rio at some point as well.
18:21
Speaker 4: So yeah, what do people can.
18:23
Speaker 2: Look forward to when you guys are getting this place built.
18:27
Speaker 3: Well, So another cool part of this so four eleven
18:31
Speaker 3: four seventeen Jefferson in downtown Paduca. That for seventeen Jefferson
18:35
Speaker 3: was the original old Tarreld building in nineteen oh one.
18:38
Speaker 4: Wow.
18:38
Speaker 3: Yeah, so that's where they had the barrel storage and
18:41
Speaker 3: I bought that building fall of twenty four. We've been
18:44
Speaker 3: working on the plane design, so it's an existing building.
18:47
Speaker 3: It's actually way larger than what I need today. The
18:52
Speaker 3: Dubois family bought that I think around nineteen twenty five.
18:56
Speaker 3: They started with a drug store in Paduca and then
19:00
Speaker 3: evolved into a large manufacturing facility. They outgrew that building
19:04
Speaker 3: and believe in the late eighties and so it's been
19:08
Speaker 3: It was just an old, outdated building and now we're
19:10
Speaker 3: running there. We've removed added parking in the rear, and
19:15
Speaker 3: you know, just redoing it all. So hopefully this fall work.
19:19
Speaker 3: We're trying to scramble to get the first phase of
19:21
Speaker 3: it open so we can have our distillery running and
19:24
Speaker 3: then have our first phase of our retail component, you know,
19:27
Speaker 3: just a bar, tasting room, gift shop, that sort of thing.
19:31
Speaker 3: And then the next phase or phase is the second
19:35
Speaker 3: level of the four eleven building, which is the right
19:38
Speaker 3: hand side, which is where the retail part is. We'll
19:43
Speaker 3: have ten bed and breakfast units on the second level
19:46
Speaker 3: and an event space. So I want to be able
19:48
Speaker 3: to bring people to downtown Paduica and have events and
19:51
Speaker 3: have a reason to stay in downtown Paduica. If you come,
19:53
Speaker 3: there's beautiful. It's a rivertown. It's done a wonderful job,
19:56
Speaker 3: you know, just making it just I didn't appreciate as
20:00
Speaker 3: a kid. Now I love downtown, and so we want
20:03
Speaker 3: to bring people. And if you know you're coming to
20:06
Speaker 3: Paduca and you want to go, you know, hunting in
20:10
Speaker 3: the fall and have a bourbon experience or fishing in
20:12
Speaker 3: the springer, boating or golf trip, guys trip, you know,
20:15
Speaker 3: we want to be able to accommodate that and have
20:17
Speaker 3: a florid to have some fun.
20:20
Speaker 2: I was gonna say, I've talked to multiple people from
20:22
Speaker 2: Louisville and we visit. We went there with my family
20:25
Speaker 2: a couple of years ago and we just fell in
20:27
Speaker 2: love with that city and it is absolutely beautiful. It
20:30
Speaker 2: is also, like you said, a rivertown, and people know
20:32
Speaker 2: it's so much for their bourbon areas and places to
20:35
Speaker 2: go now and I love that you're.
20:37
Speaker 4: Trying to do the same thing over there in Paduca.
20:39
Speaker 3: Yeah, yeah, this is an authentic story. I'm just I'm
20:42
Speaker 3: very sensitive doing it the right way, and you know,
20:44
Speaker 3: those farming aspects is very important to me. So and
20:47
Speaker 3: I'm all thanks Kentucky. So I want to bring people
20:51
Speaker 3: to the western part of the state and have a
20:52
Speaker 3: good time.
20:53
Speaker 4: Yeah.
20:54
Speaker 2: Yeah, I've never been to that part of Kentucky and
20:56
Speaker 2: I can't wait. I appreciate it. Yeah, when you guys
21:00
Speaker 2: have that place open, I'll definitely be there.
21:02
Speaker 3: Absolutely well.
21:04
Speaker 2: So, I mean, so you have the regular bourbon, you
21:06
Speaker 2: have the single barrel. You guys are working on the rye.
21:10
Speaker 2: I mean, obviously you're still trying to make sure everything's
21:12
Speaker 2: getting going and everything. But where do you kind of
21:14
Speaker 2: see this in the next five, let's go even ten years.
21:19
Speaker 3: Wow, that's a that's a tough one. I'll say this,
21:24
Speaker 3: so much has evolved in the last five years. You
21:27
Speaker 3: know where this is going to go in the next
21:28
Speaker 3: ten years. Who knows. What I do know is that
21:33
Speaker 3: you know, my energy, my excitement, my passion is there.
21:36
Speaker 3: I'm working harder than I've ever worked at forty nine
21:39
Speaker 3: years old, so you know, it's full speed ahead. I
21:43
Speaker 3: think that we're not focusing on having a lot of
21:46
Speaker 3: production in this environment. We want to ramp up our
21:49
Speaker 3: own production once we get an understanding of what we need.
21:52
Speaker 3: Like you said, you know, it takes time. I mean,
21:54
Speaker 3: what we're producing this year is going to take years
21:57
Speaker 3: to get where we wanted to bottle. So again, this
22:00
Speaker 3: is a long term investment. Let's say, in long term timeframe,
22:06
Speaker 3: will you know, you go out to ten plus years
22:09
Speaker 3: hopefully you know, my kids and they're interested in this
22:12
Speaker 3: business and we keep rolling. So you know, I'm excited
22:15
Speaker 3: about it. But this is more of a generational thing.
22:18
Speaker 3: It's a passion. This is not an investment or a business.
22:21
Speaker 3: This is my life, right exactly.
22:23
Speaker 2: I mean, it goes it goes back over one hundred
22:26
Speaker 2: years now, so that yeah, and like you said, you
22:29
Speaker 2: want to you're just restarting it all because unfortunately, I'm
22:35
Speaker 2: never going to say the you know, prohibition was a
22:39
Speaker 2: good idea because it wasn't. Obviously what happened with the
22:42
Speaker 2: mob wasn't a great idea. Obviously, it never stopped people
22:46
Speaker 2: from drinking. It just stopped people from doing it more openly.
22:50
Speaker 2: And obviously we're seeing you know, I'm not going to
22:53
Speaker 2: compare it with cannabis by any stretch of the imagination,
22:55
Speaker 2: but it was kind of the same thing where you
22:58
Speaker 2: you basically create a black market, and so unfortunately it
23:02
Speaker 2: had to end there. But I'm glad that the story
23:04
Speaker 2: is actually restarting now because that's what we need.
23:07
Speaker 3: We need more.
23:08
Speaker 2: Bourbon and tequila are the only markets that are growing
23:12
Speaker 2: right now. When it comes to the alcohol room, well
23:13
Speaker 2: that and ready to drinks, but right when you have
23:16
Speaker 2: absolutely wonderful juice like this, like, there's no way that
23:20
Speaker 2: people are not going to be in the story alone.
23:22
Speaker 4: People are going to be clamoring to this.
23:24
Speaker 3: Well, we wouldn't have good experience. You know my goal.
23:28
Speaker 3: I feel blessed that we're in the part of Bourbon
23:30
Speaker 3: in central Kentucky, so I get to see all the
23:32
Speaker 3: places that I like and what people are doing, and
23:36
Speaker 3: you know, the innovative side, and you know, I get
23:38
Speaker 3: to kind of pick the best ideas for what I
23:41
Speaker 3: want in Paducah, and then you know, my goal is
23:44
Speaker 3: I wanted to feel like nineteen oh one. I wanted
23:46
Speaker 3: to feel like you're coming into old Tarot in nineteen
23:49
Speaker 3: oh one. I don't want it to be moditored. So
23:51
Speaker 3: that's what we're going for.
23:53
Speaker 4: So yes, oh that's a great idea.
23:56
Speaker 2: Oh yeah, I'm I have so many iteas as like
23:59
Speaker 2: what the place like once you guys really get this going.
24:01
Speaker 2: But I imagine you guys already have it figured out.
24:08
Speaker 3: No, you're good.
24:08
Speaker 2: People love that. Yeah, this single barrel is phenomenal.
24:14
Speaker 3: So I highly recommend the red label first.
24:20
Speaker 4: Or the other one.
24:21
Speaker 2: No, I did the white label first, and I did
24:22
Speaker 2: the red label.
24:24
Speaker 4: Yeah, there you go.
24:25
Speaker 5: Yeah.
24:27
Speaker 2: Well, so I have a segment on the show I
24:28
Speaker 2: called the five Count. It's just five random questions. Oh,
24:32
Speaker 2: number one, who is your first concert?
24:35
Speaker 3: Oh? Thinking Garth Brooks.
24:38
Speaker 2: Oh, that man puts on a good show even when
24:42
Speaker 2: he got older. I saw him older and he Yeah,
24:44
Speaker 2: that man put on a great.
24:45
Speaker 3: Show twice, so he was good.
24:50
Speaker 2: That man has so much energy. It's crazy that it
24:54
Speaker 2: still does. I was able to talk to his manager
24:57
Speaker 2: and he said he plays basketball almost every day too.
24:59
Speaker 4: I was like, that's crazy, even before a ship.
25:03
Speaker 2: Number two, if you were a pro wrestler or MMA fighter,
25:06
Speaker 2: what would your name be?
25:09
Speaker 3: Man? We can we skip that and come back to.
25:20
Speaker 2: Number three. What are you nerding out on right now?
25:23
Speaker 3: Nerding out on? Wow? So I spent a lot of
25:26
Speaker 3: time in my truck and uh, when I'm not you know, talking,
25:33
Speaker 3: then I've been listening or creating my own podcast. I've
25:39
Speaker 3: been listening to the podcasts, but also with notebook LM.
25:42
Speaker 3: A friend of mine Greg got me into that, so
25:45
Speaker 3: now I can create my own podcast topic. So I'm
25:48
Speaker 3: driving and try to learn So history of Iran pre
25:54
Speaker 3: nineteen seventy nine, Okay, Vietnam, you know the why I'm
26:00
Speaker 3: on on, So I don't don't. I don't want to
26:02
Speaker 3: bore you with all that.
26:03
Speaker 4: Oh no, I mean I think I love you.
26:05
Speaker 3: A history.
26:06
Speaker 2: Yeah, people need to learn more about the history of
26:08
Speaker 2: the world, not just obviously the United States has rich history,
26:11
Speaker 2: but everywhere else does too.
26:13
Speaker 3: So you know, I think if more people understood a
26:16
Speaker 3: little bit more history, we'd appreciate things more.
26:18
Speaker 4: Yep, exactly exactly.
26:19
Speaker 2: It's a little saying of you never know where you're
26:21
Speaker 2: going until you know where you've been.
26:23
Speaker 3: Absolutely.
26:24
Speaker 4: Yeah.
26:25
Speaker 2: Number four, Who are what inspires you?
26:29
Speaker 3: Oh? Family? You know My wife Carrie, she you know,
26:33
Speaker 3: she has her career. She's a director from Novo NORDESK,
26:35
Speaker 3: the insulin companies, so she covers Ohio and West Virginia.
26:41
Speaker 3: My kids. I have an eighteen year old that's leaving
26:43
Speaker 3: for he graduates, well his last days tomorrow, so he's
26:47
Speaker 3: going to Center to play soccer next year. So I'm
26:50
Speaker 3: proud of him. Centers are one of our good down
26:53
Speaker 3: and Danville is a fantastic school, and I'm excited for him.
26:58
Speaker 3: I have two girls, twins that are just turned fourteen,
27:03
Speaker 3: so we get off here. I'm heading to their soccer
27:05
Speaker 3: game at eight o'clock tonight. They have their championship game
27:08
Speaker 3: for eighth grade middle school. So we are a big
27:11
Speaker 3: soccer family. We go nonstyle and my wife's been going
27:15
Speaker 3: the last two weekends for that. So if we're not working,
27:17
Speaker 3: we're either at our house or probably on the soccer
27:21
Speaker 3: field somewhere.
27:22
Speaker 2: I'm gonna sell you guys are gonna try to catch
27:24
Speaker 2: at those FIFA games here in the North America.
27:27
Speaker 3: I would say that, Yes, my wife is carrious. She
27:34
Speaker 3: we were talking about all sorts of different things coming up,
27:36
Speaker 3: so who knows. They just interestingly they my girls just
27:39
Speaker 3: got back. They were in for ten or eleven days
27:43
Speaker 3: in London. They get to play over there in pro stadium,
27:46
Speaker 3: so it was quite an experience for them.
27:48
Speaker 2: Oh that's I bet that was. Yeah, that's a bucket
27:51
Speaker 2: list thing for most people.
27:52
Speaker 3: It's pretty wild.
27:55
Speaker 2: Number five, what would you tell your seventeen year old self? Oh?
27:59
Speaker 3: Wow, sure, probably less of a hurry. I wish I
28:08
Speaker 3: had been taught more about life. That's what I tell
28:11
Speaker 3: my son and my kids. Now. It's like, I don't
28:13
Speaker 3: care really where you go to school, what you study.
28:15
Speaker 3: It's more about showing up on time, shaking someone's hand,
28:18
Speaker 3: looking in the eyes, and having a smile and good attitude.
28:20
Speaker 3: I'll go hell of a up further than whatever degree
28:23
Speaker 3: or GPA you have in life.
28:25
Speaker 2: Yeah, facts, and let's come back to it. If you
28:28
Speaker 2: were a pro wrestler or MMA fighter, what would you
28:30
Speaker 2: name you?
28:31
Speaker 4: Man?
28:31
Speaker 3: What about the hammer?
28:33
Speaker 4: Oh that's a good one.
28:34
Speaker 2: Yeah, there's only been really one, I think.
28:36
Speaker 4: Yeah, yeah, I.
28:40
Speaker 3: Wait, who is your number one wrestler?
28:42
Speaker 2: Oh, forever, forever it was it's Brett Hart and mc foley,
28:49
Speaker 2: which unfortunately, you know, Brett Hard and the ring fantastic.
28:53
Speaker 2: As he's gotten older, unfortunately, the concursion droome no, the
28:57
Speaker 2: concussion syndrome, and then he had a stroke right afterwards,
29:00
Speaker 2: so his brain is a little not as great as
29:03
Speaker 2: it used to be. So like he's just real unfortunately,
29:07
Speaker 2: upset about a lot, just life in general.
29:09
Speaker 3: Oh yeah, I watched the documentary so it was fascinating.
29:13
Speaker 2: Oh yeah, yeah, yeah, oh yeah, there's so much heartache
29:15
Speaker 2: that that man and that family has had, and so
29:18
Speaker 2: it's but for sure, yeah, but I mean for him,
29:22
Speaker 2: you know, in the ring, he you know, nobody could
29:24
Speaker 2: touch him. So yeah, what about you, oh man were
29:33
Speaker 2: growing up?
29:34
Speaker 3: Yeah, of course, I mean he had to be. I
29:36
Speaker 3: mean I was the Hogan Rick Flair, you know, and
29:39
Speaker 3: then little of the you know, more than seventies guys.
29:42
Speaker 3: But I mean, obviously I think most people have to
29:45
Speaker 3: relate to Ric Flair to some degree.
29:47
Speaker 4: Right.
29:47
Speaker 2: Oh, that that thirty for thirty is phenomenal, and that
29:50
Speaker 2: man's almost died multiple times, so I'm not sure he's
29:52
Speaker 2: ever gonna.
29:52
Speaker 3: Die like a cat.
29:54
Speaker 2: Yes, hopefully he never runs out of lives. Now, we
30:00
Speaker 2: wanted to find out more about y'all fall you online
30:02
Speaker 2: obviously by old Tarill.
30:03
Speaker 4: How can they do all the things?
30:05
Speaker 3: Yeah, the website for sure, and then we're rolling out
30:08
Speaker 3: of membership the Tarift Society, so we'll be adding more
30:12
Speaker 3: to that. Obviously, that'll expand as we get closer and
30:14
Speaker 3: get our physical location up and running. So right now
30:17
Speaker 3: we're running wild with events and everything this summer and
30:21
Speaker 3: finding out Paduca. I mean, we have a big summer
30:23
Speaker 3: planning for Paduca. And so again the fall. Once we
30:28
Speaker 3: get our location, that's when things will change, make a
30:30
Speaker 3: lot easier on you know, just everything from bottling to retail,
30:36
Speaker 3: all components of it. So looking forward to getting open
30:39
Speaker 3: and downtown Paduca. The city has been great, uh you know,
30:43
Speaker 3: from the mayor, you know, all the folks there with
30:45
Speaker 3: the city, they've been incredibly supportive and you know, so
30:48
Speaker 3: now it's just construction, getting everything built.
30:51
Speaker 2: It's go time there you go, Logan, I love this
30:54
Speaker 2: so much. This is this is my new favorite burger.
30:57
Speaker 2: This stuff is fantastic. I can't wait to show this
30:59
Speaker 2: to other people and they're gonna be like, where do
31:01
Speaker 2: I get it? I'm like, go to the website, get
31:03
Speaker 2: it yourself, no problem.
31:16
Speaker 1: Thank you so much for Logan for being on the
31:17
Speaker 1: show again. It definitely make your way over to Old
31:20
Speaker 1: Trold Distillery. They're building their place out. It's going to
31:23
Speaker 1: be absolutely fantastic. Buy their stuff while you can, and
31:26
Speaker 1: once that place opens up, I'm gonna be there and
31:28
Speaker 1: I guarantee you're gonna want to be there too. So
31:31
Speaker 1: while you're following their journey on social media, definitely go
31:33
Speaker 1: make sure to go follow ours.
31:35
Speaker 2: It is Bruisers Pod.
31:36
Speaker 1: That is b R E W S E R S
31:38
Speaker 1: p O D on the Instagram, the threads and the Twitter.
31:42
Speaker 1: If you want to send us an email, it is
31:43
Speaker 1: Bruiserspod at gmail dot com. If you wanna follow me directly,
31:46
Speaker 1: it is Roady John. That is r O d I
31:47
Speaker 1: E j O N ROADI John is the name on
31:50
Speaker 1: the Twitter and untapped cause you want to find out
31:52
Speaker 1: when I'm drinking, maybe we gonna have a beer together.
31:54
Speaker 1: If you'll follow me on the threads or the Instagram,
31:55
Speaker 1: it is a Fisher Rody John selling too. Next time,
31:58
Speaker 1: make sure to enjoy life, drink local and
32:14
Speaker 2: Three two four