Latest / The SmallBizChat with Melinda Emerson / Hit It and Quit It with Leyanis Diaz and Tara Landes

Transcript

Hit It and Quit It with Leyanis Diaz and Tara Landes · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero.
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  Ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small biz chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Bitch Chat podcast today.
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  We are gonna do a quick little panel that I love to call hit it and quit it.
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  So I see that our one of our guests is missing, but that's okay.
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  We're gonna move forward ahead.
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  But what I wanna talk to you guys about is I'm gonna ask both of you four questions.
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  You only have thirty seconds to answer and you can't repeat someone else's answer.
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  Okay, are we ready to go?
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  You bet.
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  Okay,
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  so listen, the first question is what is your favorite podcast?
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  And Leonis, I'm gonna lean on you first.
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  What is your favorite podcast?
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  Side Hustle Pro.
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  Side Hustle Pro?
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  It's okay, I like it.
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  She used to work
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  for NPR.
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  She has great, great, great production quality, but that's very millennial of you.
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  All right, Tara, tell me what is your favorite podcast?
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  I'm gonna go Canadian content here, Under the Influence.
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  Under the Influence is a fantastic podcast brought out by CBC Radio.
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  I actually have heard it.
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  It's quite good.
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  It's quite good.
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  All right, Second question here.
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  What is your favorite business app?
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  Tara, I'm coming to you first this time.
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  What is your favorite business app?
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  It's gotta be Teams because I'm in it all the time.
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  Microsoft Teams, we were using it well before the pandemic, but man, did that save everyone's
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  butts.
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  All
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  right, Leiannis, what is your favorite business app?
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  I would have to say that it's Asana.
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  So for me, I mean, I am in Asana all of the time, just managing my tasks.
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  I am the kind of person that used to write all of my to do list.
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  And since using Asana, I haven't had the need to write anything down anymore.
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  So it's awesome.
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  I love it.
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  Love it, love it, love it.
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  All right.
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  And then third question, what is your favorite old school marketing tip?
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  This one I'm coming to you, Leonis first.
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  What is your favorite old school marketing tip?
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  What do you mean by old school?
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  She's not old enough.
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  Exactly,
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  I'm like, am I old enough to know what old school is?
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  Wow.
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  Wow.
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  Wow.
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  Now you're, like, insulting me, but it's okay.
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  Tara, would you please explain for a much younger guest what is an old school marketing
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  tip, please?
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  Well, having been around for a little while now, I will say my favorite is sending in the
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  old mail system, the plain old mail system, sending a gift, a very specific curated gift to
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  that specific individual that you've really thought about, because I find that that
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  activates reciprocity and at the very least, they're gonna give you a callback.
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  Absolutely.
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  Now, one of my favorite ones is just picking up the phone.
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  Like just ask, well, hey, can we schedule a call?
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  It's amazing.
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  It's like everyone wants to send email and social media and all this stuff, but listen,
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  magic happens over the phone.
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  So now Leianis, do you have an old school marketing tip that you would like to share?
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  Well, I was actually thinking about it in terms of like going back to the basics.
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  Right?
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  So that's why I was asking like what you meant by old school.
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  I wasn't trying to throw any shade.
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  But I guess, you know, when I kind of think about it, when I think about it through that
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  lens of just going back to basics, I would say, you know, focus on the benefits, not the
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  features.
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  But if we're talking tactics and, you know, some old school things that still work, I would
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  have to echo what you said, Melinda, which is, you know, just picking up the phone and calling
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  people or trying to have in person interactions.
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  Yeah, we're always on our phones now.
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  We're always kind of sending emails and that sort of thing.
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  I think that we've really lost the art of talking to one another.
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  Absolutely, absolutely.
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  So I will give you, I'll give you two credits for that too.
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  Right, last
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  I'm trying to win them back.
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  Questions, ladies.
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  All right, this one, I'm gonna come to you, Leiani's first.
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  What is the best business book you've ever read?
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  Okay, so can I pick two?
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  I'm gonna let you pick two.
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  Okay, so one of my favorites is The Lean Startup, just because it was like one of the
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  first books that I read.
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  It really just helped me understand like how to test ideas quickly and really build something
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  that was sustainable.
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  But I'm trying to win some of those brownie points back.
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  But no, I'm also I'm also being authentic when I say, that the Become Your Own Boss in twelve
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  months book was also really transformational for me at the early stages of starting my
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  business.
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  So, yeah, yeah.
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  You're very sweet.
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  I appreciate that.
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  Low love.
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  I'm gonna give you four points for that.
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  Okay.
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  Tara, tell me what is the best business book you have ever read?
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  Well, know I'm not allowed to repeat the recommendations, so I'm gonna pick one that
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  maybe people haven't heard of so much.
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  The book is called Getting Naked, and it's by Patrick Lencioni, and people may have heard of
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  him because he wrote a book called Five Dysfunctions of a Team, which is also an
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  excellent book.
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  But the book, Getting Naked, is about running a consulting firm, which I happen to do, and just
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  being really, really honest and authentic with the people that you work with.
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  And I found that that was so inspiring that when I hire people, I give them that book and I
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  say, this is what we wanna be when we grow up.
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  I love that, I love that idea.
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  And I would just share with you guys that one of them, I have many, many, many books, like
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  I'm a voracious reader, But one of the books that has been so incredibly impactful for me is
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  10X is Easier Than 2X by Dan Sullivan.
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  I love that book.
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  I love listening to the audio version of the book even more because Dan is actually
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  interviewed by his younger co author and he gives like all these jewels that aren't even in
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  the book.
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  But that book changed my whole mind about my business.
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  And I just think it's just such a valuable book.
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  There are so many, right?
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  But I feel like that book was just a major shift for me.
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  Another book that I really, really love is called Disrupt You by Jay Samit.
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  And that used to be my favorite book.
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  And prior to that, the E Myth was my favorite book.
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  Every year on this podcast, I try to switch them up, but those are three that I really
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  love.
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  And then of course I have to give a shout out to my college classmate, Mike Michalowicz, who
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  wrote Profit First, which is also just an amazing small business book, love him and love
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  that book.
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  So I thank you both.
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  I thank all three of you for being on this episode of the Small Bitch Chat podcast.
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  I want to thank you guys all again, Ms.
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  Leianis Deas from wearemajor.com, check her out.
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  Ms.
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  Tara Landis from Bell Rock Consulting, you can reach her at bellrock.
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  Ca.
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  And Ms.
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  Michelle Coper, who was our guest.
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  And website is michellecopper.com.
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  So if you are someone who has a gift, you wanna turn it into a business, Michelle is your girl
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  for that.
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  And thank you all for joining me for this episode of the Small Biz Chat podcast.
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  If you wanna learn more, head over to our website, Small Biz Lady University.
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  And if you're a woman owned business and you're looking for a confidential community to support
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  you in your business journey, please consider joining Small Biz Lady Academy.
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  We have content there in English and Spanish, and I wanna support you in your journey as your
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  coach.
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  So check out smallbizladyacademy.com.
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  And I'll leave you with this.
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  You never lose in business.
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  Either you win or you learn.
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  God bless everybody.
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  Thank you so much.
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  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeedasyourownboss.com.
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  Thanks again for listening, and we'll see you next week.