Dreams of homeownership in Brazil very much alive

Lundgreens Capital | UK · Nov 4, 2026

Real estate prices have been on the rise, yet that has not deterred Brazilians from becoming homeowners. However, this market is being reshaped by the demand of a new generation.

For many Brazilians, homeownership has been equated to stability, security, and personal achievement for the longest time, and this concept has been passed on to the newer generation. Although buying houses or land was previously seen as a good investment, recent years suggest otherwise.

Despite this, a real estate research organisation conducted a survey of more than 2,000 people on homeownership. The response was…