Latest / "The Textile Creative" with Virginia Wygal
99: The Identity Pattern
The Identity Pattern
A maker who is thrilled with their prices and hasn't sold anything in months is in the Identity Trap, the last of the four pricing traps and the only one that prices too high. This maker isn't in any pain about pricing, because the price serves the image they want to present. Virginia explains the fear underneath it, why a no-sale gets blamed on something outside the maker, and what the research says about people crediting themselves for wins and putting losses on outside causes.
The Peacock wants to be known as the high-priced designer, and Virginia describes the…
The skinny
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