Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market
Welcome to Episode 2509 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Kathleen Willcox, an award-winning food and drinks journalist, to discuss Kathleen’s recent research and article on how millennials are reshaping wine collecting and consumption.
Key Takeaways:
Younger generations appreciate wine and are willing to spend, but they seek different experiences.
Millennials and Gen Z care about what a brand stands for and its values.
Making wine fun through storytelling and unique experiences helps connect with modern consumers.
Kathleen’s article in the Wine…
The skinny
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