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How Airtable Built a No-Code Business Without Being a No-Code Company
Lucas and Luna break down how Airtable grew from a spreadsheet startup to a $10 billion-plus company without calling itself a no-code platform. They look at the specific product decision that set Airtable apart — the relational database model disguised as a spreadsheet — and why that mattered for enterprise adoption. They discuss founder Howie Liu's background, the critical early customer that shaped the product roadmap, and the moment competitors like Notion and Coda forced Airtable to clarify its identity. The conversation touches on pricing strategy, the pivot from SMB to enterprise…
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