Latest / No Days Off with Brian Gubernick
716. Falkland Law: Why Most Bad Business Decisions Were Never Necessary
Entrepreneurs are taught to move fast and decide quickly—but not every decision deserves urgency. In this episode, Brian breaks down Falkland Law: if a decision isn't forced, don't make it yet.
Many bad outcomes don't come from bad decisions. They come from unnecessary ones—made to relieve discomfort, pressure, or the need to feel productive. Brian explains where entrepreneurs over-decide most (hiring, pricing, leadership), how false urgency shows up, and when waiting is actually the highest-leverage move you have.
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The skinny
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