Ep 118: The Origin of Brands with Al Ries
From the point of view of Darwin from hundreds of years ago in The Origin of Species, Al Ries takes the biological concept and converted it to an entrepreneurial one, in The Origin of Brands. A lot of people think a brand is just a name, but it's all sorts of things. What a truly good brand is, is no more than something that exists in the mind of the consumer. The only brands that are worth something, are brands that people have put inside their minds.
Join host Raymond Aaron on the Wealth Creator Source Podcast brought to you by Respark Your Life. Today Raymond will be speaking to Al Ries…
The skinny
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