Cannes 2026: Building Ethical Governance into AI Ad Tech | Matt Longley, Mobsta, Chief Executive Officer
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As browser cookies fade, marketing teams face the challenge of finding reliable data alternatives that accurately reflect real-world consumer needs. At the same time, traditional out-of-home media is moving toward automated, programmatic delivery networks.
Dylan Conroy sits down with Matt Longley, CEO at Mobsta Ltd, to discuss how geobehavioral data platforms link physical movement history with retail purchase layers to optimize multi-screen campaigns.
Key Themes Covered…
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