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How to Win Over a Stakeholder Who Doesn't Want Your Help
Every procurement professional has met that stakeholder — the one who says "we're fine, thanks" and locks the door.
In this Proc N Roll: Track, Natasha Gurevich shares the exact playbook she used to break into one of procurement's hardest categories: marketing. Step one: stop threatening an RFP and start sending a one-page market intel newsletter. Step two: show them the supplier pie chart they've never seen — 4,000 suppliers, 10 of them doing 80% of the work. Conrad Smith adds a reframe from Google's procurement model and delivers one of the best analogies in the series: "It's almost…
The skinny
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