Latest / The Financial Exchange Show / Buy or Rent? Falling mortgage rates are changing the math
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- 1:07Today is the Financial Exchange with Mike Armstrong and Paul Lane.
- 1:14Speaker 2: Good morning and welcome back to the Financial Exchange. As
- 1:18we open up the eleven o'clock our markets remain in
- 1:21strongly negative territory here. We've got the Dow Jones off
- 1:25two hundred and seventy six points, about two thirds of
- 1:27one percent, the S and P off sixty eight points,
- 1:30a little bit more than one percent, Nazdak off nearly
- 1:32three hundred and fifty points about one point nine percent.
- 1:36In early trading, breaking news from Wall Street Journal, White
- 1:40House says around missile attack on Israel is imminent, likely
- 1:45contributing to some of what we are seeing in equity
- 1:47markets today that increased tension in the Middle East.
- 1:51Speaker 3: So we will not exactly.
- 1:53Speaker 2: Our area of expertise, but keep your praise to any
- 1:56breaking news on that front. This morning at ten am,
- 2:00we had a number of different economic indicators released. One
- 2:03was the ISM Manufacturing Survey. This is a survey of
- 2:07managers across American manufacturing companies. That rating came in at
- 2:13forty seven point two percent, similar reading to what we
- 2:17saw previous month and generally quite bad. Is how I
- 2:23would describe the results of that survey. Anything below fifty
- 2:26is considered to be manufacturing in contraction. It was a
- 2:30surprise last month it was expected to improve, did not
- 2:33improve in the most recent reading here. The area that
- 2:37we did see some improvement was the job opening's numbers.
- 2:41In terms of those you saw eight million jobs open.
- 2:45That was an improvement from expectations and an improvement from
- 2:48the previous month. This is looking at how many total
- 2:51jobs there were open on the last business day of
- 2:53August of this year. So obviously it can change and
- 2:56probably did change with the looming threat of the dock
- 3:01workers strike and the Boeing strikes, but nonetheless a big
- 3:04improvement on expectations here from that job openings number. And
- 3:08we will get the job's report on Friday of this week.
- 3:12That's where we will get the unemployment rate, among other factors.
- 3:16To consider the likelihood now of a rate cut at
- 3:20the next meeting for the Federal Reserve, which occurs on
- 3:22November seventh this year, there is currently a sixty percent
- 3:27chance of only a quarter percent cut at that meeting.
- 3:30That is down or up pretty considerably from where we
- 3:35were previously, where just a week ago it was almost
- 3:38reversed in terms of expecting a fifty basis point cut
- 3:42at that next meeting, which Federal Reserve officials and others
- 3:45have pretty much done away with at this point. In
- 3:49terms of what else might be moving markets, you've got
- 3:52the ten year treasury yield down to three point seven
- 3:55to one eight percent. Price of oil shooting up today
- 3:59on those Middle East tensions, up over seventy bucks a barrel. Again,
- 4:02we're at seventy dollars fifty cents up three point three
- 4:06seven percent on the news today, Paul, anything else catching
- 4:10your eye as we as we head into the next
- 4:13segment of the show.
- 4:14Speaker 4: Here, Yeah, we had forty five thousand longshoremen import operators
- 4:18begin their strike at twelve oh one on Tuesday, and
- 4:23you know those new game negotiations will continue to go on.
- 4:26Our initial take was, you know, this goes for a week, Okay,
- 4:30we can kind of dodge any negative impacts from it.
- 4:32If this persists longer than that, then you could see
- 4:36some real from financial ramifications from this strike.
- 4:40Speaker 2: Though I can't get my damn bananas then, so help me.
- 4:43I have a banana every morning, and if I'm eating
- 4:47some mushy brown thing, that's been sitting on a dock
- 4:50for three weeks. Then nobody's gonna be happy, especially you guys.
- 4:55You're gonna have to deal with me.
- 4:56Speaker 3: Didn't you have a.
- 4:57Speaker 5: Pair last week or something random like that? Some random
- 5:00fruit or was that somebody else?
- 5:01Speaker 3: It's not random. Pairs are delicious.
- 5:03Speaker 6: Answer the question I had a pair? Okay, yeah, random?
- 5:07Jase Rand did you get them from honeypot?
- 5:09Speaker 3: Well, nice has picked a bunch of pears. I was
- 5:12eating them.
- 5:12Speaker 6: Very cool.
- 5:14Speaker 2: Finally, one point we overlooked earlier when discussing that dock
- 5:18workers strike. So in terms of the split here, we've
- 5:21got a seventy seven percent ask on wage increases from
- 5:24the union. The negotiators on the other side are in
- 5:27the fifty percent increased range over a six year time period.
- 5:32That fifty percent increase would bring the wages we think
- 5:36to somewhere and then what was it, sixty to seventy
- 5:38dollars range per hour by twenty thirty, whereas the West
- 5:42Coast dock workers are going to be reaching that same
- 5:46level by twenty twenty seven. So looking for a little
- 5:49bit more out of this contract. The other piece that's
- 5:51been brought up in a few publications that I didn't
- 5:54discuss and I think should just be discounted is the
- 5:57dock workers pushing for a halt to new automation in
- 6:02pretty much anything that they do, which, quite honestly, I
- 6:06just it's not gonna happen.
- 6:08Speaker 3: It's just not gonna happen.
- 6:09Speaker 2: You've seen strikes time after time over you know, protests
- 6:14to new technology, and almost never does it get worked
- 6:18into the contract that oh, yeah, we're just going to
- 6:20not automate anymore, We're not going to bring in new robotics,
- 6:23new new things to make us more efficient. Even you know,
- 6:28I think of even the writers strike, and even there
- 6:31they were pushing hard for limitations on chat GPT and
- 6:35they got very few of them.
- 6:36Speaker 3: And so I suspect that ultimately this will be all.
- 6:39Speaker 2: About the pay and you know, any other concerns about
- 6:43automation and technology will be swept to the side when
- 6:46all of a sudden.
- 6:46Speaker 4: If you're employer, you cannot allow for that to go through.
- 6:51It's just you, Tom is the that is the opposite
- 6:54of how you run a business. Can you imagine, you know,
- 6:57our business. We were not going to invest to try
- 6:59to improve through the operations of this business for the
- 7:02next six or seven years. We're just gonna stop and
- 7:05not try to make it any more productive. I mean,
- 7:07that's just not how.
- 7:08Speaker 6: You stay in business. You die that way if you
- 7:11don't invest.
- 7:12Speaker 3: Auto sales idling as prices remain high.
- 7:15Speaker 2: So to give you a sense of where prices are,
- 7:17which I just continue to laugh at because it is
- 7:19absolutely preposterous. The average new vehicle in the United States
- 7:22sold in September for forty four thousan four hundred sixty
- 7:26seven dollars. That is down by nearly three percent from
- 7:30last year according to JD Power. However, back in twenty
- 7:34nineteen this time it is about thirty four thousand, six
- 7:36hundred dollars. That is a tremendous ten thousand dollars price
- 7:40increase for the average new car sold over a five
- 7:44year time period. Unsurprisingly, sales are not looking all that
- 7:47good with those sticker prices as well as the interest
- 7:50rates on those new cars. Vehicle sales are paced right
- 7:55now to do about fifteen point seven million. That's after
- 7:59car makers posted five straight years of at least seventeen
- 8:02million vehicle sales through twenty nineteen, and so this would
- 8:05be a pretty significant disappointment. The interesting thing here is
- 8:09while we have seen a pretty significant and quick decline
- 8:12on mortgage rates, we talked about this over the last
- 8:14nine months or so, thirty year mortgage rate coming down
- 8:17from about eight to six auto loan rates apparently still
- 8:22remain near decades high levels of more than nine point
- 8:25six percent percent for a new vehicle and nearly fourteen
- 8:28percent for a used car or truck. Paul, I know
- 8:32you're in the market for a minivan. I also know
- 8:35that your wife won't let you buy a minivan, so
- 8:37that's not going to happen. But what are you seeing
- 8:39out there in terms of the auto market? And you know,
- 8:43I've been hearing about discounts and sales. I know somebody
- 8:46that ended up getting financing under two percent, for instance,
- 8:49for their new vehicle purchase. Because if you've got good credit,
- 8:53then these places want to sell to you.
- 8:55Speaker 6: I hope that's the case. It's interesting.
- 8:57Speaker 4: One company in the automotive space that's been the headline
- 9:00the last couple of days is Stillantis, which is the
- 9:03company behind Jeep, Ram and Chrysler. And as part of
- 9:08my car juggling, I will be turning in a Jeep
- 9:13Grand Cherokee.
- 9:14Speaker 6: Twenty sixteen model.
- 9:15Speaker 4: And so as I was reading through Stillantis's issues, which
- 9:18is they have blowed inventories across the United States, I
- 9:21was a little bit upset to hear that info because
- 9:24if they have blowed inventories, then maybe I don't know
- 9:27if that's for newer vehicles. I would imagine it's largely
- 9:30newer vehicles that they're trying to get rid of. But
- 9:31I hope that there isn't lesser demand for that used
- 9:34vehicle because there had.
- 9:37Speaker 6: Been a reasonable amount of.
- 9:39Speaker 4: Value that you could still extract from these older vehicles,
- 9:42because Mike, as you mentioned, it's forty four five hundred
- 9:45dollars for a new one. So I would have to
- 9:47think that the used vehicle market continues to fare relatively
- 9:51well because every single client that I continue to talk to,
- 9:53and what I'll be looking at myself, is to buy
- 9:56something that is a couple of years used. I am
- 9:58surprised that the autom owns rates having come down a
- 10:02little bit more than what you talked about here. Now
- 10:05they quote on occurring to Cox Automotive, the nine point
- 10:10sixty one percent is the interest rate for a new
- 10:12vehicle and fourteen percent for a used car truck, but
- 10:15that's got to be in the lowest a pretty low
- 10:17credit rating. Because I'm looking here at CNN where a
- 10:20fight go score between six sixty one to seven eighty
- 10:24that average interest rate was six eighty seven or nine
- 10:27three six between a new car and use Yah.
- 10:30Speaker 2: I've always had a tough time figuring out the difference
- 10:33in all these numbers, because the Bank Rate two is
- 10:35saying that for a sixty month new car, the average
- 10:38rate right now is sitting at seven and three quarters thereabouts.
- 10:42So again, these divergences are all over. But what seems
- 10:46to be occurring in this space, which is a bit
- 10:49different than the mortgage market, is mortgage market rates have
- 10:52come down by like I said, you know, one in
- 10:54three quarters, let's call it in terms of the average rates.
- 10:56And I've seen that pretty consistently since October of last year,
- 10:59so I guess not nine months, over twelve months, they've
- 11:01come down by nearly two full percentage points.
- 11:04Speaker 3: In the auto loan market, there's some pretty.
- 11:08Speaker 2: Significant concern about people's ability to pay this stuff. Right
- 11:13in the homeowner space, like you know, you have to
- 11:17put so much down there's no real big risk of
- 11:22massive increase in defaults because the average person still has
- 11:26so much equity in their home right now that heck,
- 11:30even if you just bought it two years ago, you
- 11:31probably still have a whole bunch of home equity. And
- 11:35even if the price didn't appreciate, you put probably twenty
- 11:37percent down in most cases, and so there's plenty of
- 11:39equity to capture there and.
- 11:41Speaker 6: A limited inventory side of things too.
- 11:43Speaker 2: Right on the homes, in the car market, we've got
- 11:45a very different situation going on. Right Prices are down
- 11:48three percent a year over year. Plenty of people put
- 11:51down nothing on new car purchases, meaning there is no
- 11:55value to that car once you factor in the loan.
- 11:58And so I think what you're I'm seeing in the
- 12:00auto loan market is probably what we're describing, which is,
- 12:03if you have excellent credit quality, you might be able
- 12:05to get a steal. If you have bad credit quality,
- 12:08you're gonna be paying fourteen percent for an auto loan
- 12:10and it's not coming down anytimes.
- 12:12Speaker 4: And those monthly payments, like you were pointing out, the
- 12:14new car finance payments averaged seven hundred and thirty five
- 12:17bucks bucks last month, up slightly from last year. According
- 12:19to JD Power. So to your point of the concerns
- 12:22on people paying back, that's a heck of a lot
- 12:24of money for a car payment. And as we talk
- 12:27about my situation, you know I was locked in at
- 12:29financing of three and a quarter when I bought my
- 12:31previous car back in nineteen or twenty. And the reason
- 12:34I think you'll continue to see these lower numbers of
- 12:36sales and decrease and prices is we're all trying to
- 12:39hold on to those old cars for as long as
- 12:41possible because I don't want to have to pay what
- 12:44is a ten grand increase on sticker price and double
- 12:47the barring.
- 12:47Speaker 3: Costs my eleven year old Honda's at the shop right now.
- 12:51Speaker 1: Tune in for trivia brought to you by Applebee's every
- 12:54day at eleven twenty for your chance to win cool prices.
- 12:57Text us at six one seven to one, three eighty
- 13:01five and use keyword Applebee's. Complete rules are available at
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- 13:24Speaker 3: Trivia brought to you by Applebee's.
- 13:25Speaker 5: Take your friends or family to any area Applebee's and
- 13:28enjoy half priced le night appetizers after nine pm, including
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- 13:43good in the neighborhood void, we're prohibited dine in only. Well,
- 13:48it's the month of October, so we're going to do
- 13:51candy trivia here on the show for the entirety of
- 13:54the month for obvious reasons. Butterfingercan candy was invented in
- 14:00nineteen twenty three at the Curtis Candy Company, the same
- 14:03company that created the Baby Ruth Bar. Butterfingers first celebrity
- 14:08endorser was Shirley Temple in the nineteen thirties. In the
- 14:12nineteen nineties, the candy bar was promoted by a famous
- 14:16animated character. Trivia question today, which famous cartoon character promoted
- 14:21Butterfingers Through the nineteen nineties, Once again, which famous cartoon
- 14:26character promoted Butterfingers through the nineteen nineties. Be the ninth
- 14:31person today to Texas at six one seven three six
- 14:33two thirteen eighty five with the correct answer. And when
- 14:36a Financial Shane Show t shir atn amb registered to
- 14:39win a one hundred dollars gift card to Applebee's, be
- 14:42sure to include the keyword to Applebee's in your text
- 14:44and we'll give away that Applebe's gift card on Friday
- 14:47show six one seven three six two thirteen eighty five
- 14:50and the ninth correct response will be our winner. See
- 14:53complete contest rules at Financial ex Shangshow dot com.
- 14:56Speaker 2: Uh there's always a million different ways to look at
- 14:59the incentives for home buyers and how things are lining up.
- 15:03But the Wall Street Journal has a piece out this
- 15:05morning on renting versus buying and how that formula may
- 15:09have improved a little bit for people looking to purchase
- 15:13out there to give some to give some numbers here
- 15:16the thirty year fixed rate mortgage today, which is just
- 15:20a little bit over six point one point five. That's
- 15:23kind of the range I've seen it between six and
- 15:25a quarter and six one five over the last few weeks.
- 15:28On the average home price in the United States at
- 15:32four hundred and nineteen thousand dollars, you are still finding
- 15:36rents that are pretty significantly cheaper at the average US
- 15:41rent at eighteen forty per month. So in order to
- 15:44get those mortgage payments close to in line with that
- 15:47eighteen forty monthly payment, you need rates to fall another
- 15:50full percentage point down to the low five percent range.
- 15:54Five and a quarter is the calculation that they're doing here,
- 15:58and I'll be the first to say that I don't
- 16:01see the scenario for that happening without a deep recession
- 16:05over the next twelve months. Like FED can keep cutting rates,
- 16:10you're not getting there because long term rates won't be
- 16:13moving down unless you, like I said, you get unemployment
- 16:16up over five and a half percent. Sure, we've got
- 16:18five and a quarter percent mortgage rates, but then you
- 16:20can't buy the home anyway. And so look, this isn't
- 16:23how people actually do the math, though, I want to
- 16:25recognize that for a moment here that nobody's actually looking at. Okay, well,
- 16:29this is the average rent in the area, and this
- 16:31is the cost of a home. And when I factor
- 16:33all this in, this is how much my monthly payment's
- 16:35going to be No, that's not how it works. People
- 16:38you know, get married and you know, buy a home
- 16:41on now dual incomes where they port previously combining those
- 16:45incomes together. Like, lots of different things go into this,
- 16:47and a large piece of it is the assumed appreciation
- 16:50when it comes to, you know, buying that home that
- 16:53people guess is going to continue like it did for
- 16:55the last several decades. But we still have an affordability
- 17:00question here and I'll be just really interested to see
- 17:03what changes in the spring housing market next year.
- 17:06Speaker 4: It is significant, though, because you're right, there are other
- 17:09factors at play when people are focusing on making that purchase.
- 17:13But it bears mentioning that if you look at the
- 17:17comparison of value, that you may be more hesitant to
- 17:20pull the trigger. I thought they did a good job
- 17:22pointing out that renting a apartment in Jersey City was
- 17:26thirty two hundred bucks a month for a couple husband
- 17:29and wife that gave them two bedrooms and access to
- 17:31a pool in Gym, versus purchasing a three bedroom home
- 17:34in Jersey would cost them about six thousand bucks a month.
- 17:38So certainly that monthly cost is something that someone would
- 17:41think about before making that leap to home ownership. But
- 17:44the other valuable part about home ownership, other than the appreciation,
- 17:48is you're locking in that monthly mortgage cost if you
- 17:51already get a thirty year fixed morse, you're not subject
- 17:53on the rent side of things to year over year increases.
- 17:57So that's the other benefit other than the home appreciation
- 17:59is knowing what you're.
- 18:00Speaker 6: Going to be paying.
- 18:01Speaker 4: But someone could come at me and say, well, hell
- 18:04with real estate taxes and Homer's insurance going on, I
- 18:06was about much that you're not about to attack you
- 18:10on that policy.
- 18:11Speaker 3: That's fair. That's fair, you know, that's I.
- 18:14Speaker 2: Don't think that people have fully realized that. I do
- 18:17think people are becoming a little bit more conscious about
- 18:20where they end up purchasing homes. I'm hearing more and
- 18:23more people saying, oh, yeah, I saw that Zillow flood
- 18:26score on that home, and I'm just not willing to
- 18:28look at that area or you know, that area burnt
- 18:31down a few years ago. I'm just not willing to
- 18:33to focus on that particular thing. But yeah, to your point,
- 18:38for decades, homeowner's insurance costs didn't move that quickly. The
- 18:43last five years, like I don't know what the average is,
- 18:45but in parts of the country, the average is probably
- 18:49increases of fifty percent over.
- 18:50Speaker 3: The last few years.
- 18:51Speaker 2: You go look at Florida, you go look at other
- 18:52areas that are prone to flooding, it's probably averaged fifty
- 18:55percent in increases. And that narrative of fixing my home
- 18:59casts is changing.
- 19:02Speaker 4: After looking at the destruction that we saw from the hurricane.
- 19:05I was talking with my father now this weekend. You know,
- 19:07the idea of owning a second property in Florida, what
- 19:10it just becomes really difficult to wrap your head around
- 19:14because of the risk.
- 19:15Speaker 6: That you run. Why not you know, rent for a
- 19:17month or two. I just wonder if the market would
- 19:19continue to think that way.
- 19:20Speaker 2: Let's take a quick break. We're gonna have the trivia
- 19:22winner next. And then also looking at Nike sales in
- 19:26a funk new CEO taking over what's been going on
- 19:28at that company the last few years and what needs
- 19:30to change.
- 19:36Speaker 1: Bringing the latest financial news straight to your radio every day,
- 19:41it's the Financial Exchange on the Financial Exchange Radio Network.
- 19:46Miss any of the show. Catch up at your convenience
- 19:49by visiting Financial Exchange show dot com and clicking the
- 19:52on demand icon, where you'll find all of our interviews
- 19:55in full shows. This is your home for the latest
- 19:58business and financial news in New New England and around
- 20:01the country. This is the Financial Exchange Radio Network.
- 20:05Speaker 2: Social Security's trust fund running dry if they don't fix it.
- 20:09In let's see, where are we eightish years here than
- 20:14the current laws that are on the books for how
- 20:17Social Security works today would mean that everybody takes a
- 20:19seventy nine percent cut on scheduled benefits, because that's approximately
- 20:23how much is coming in now to cover existing promised benefits.
- 20:28Of course, we won't really be talking about this in
- 20:32any sort of earnest seriousness until probably, you know, midnight
- 20:36on December first, twenty thirty two, would be my guess.
- 20:40So don't expect any changes to all this. I don't
- 20:44even remember the last time I heard a presidential candidate
- 20:47talk about how they're going to fix the program. So
- 20:48that's not that's not in the cards. But new analysis
- 20:52shows that you know, we're Congress to not fix this.
- 20:56Then the average millennial couple and they do some you
- 20:59know some look in terms of okay, this is how
- 21:01old they would be when they retire, This is how
- 21:04much they would collect and benefits they're projected loss in
- 21:08so Security benefits if again Congress did nothing would be
- 21:12about nine hundred and eight thousand dollars. I don't know
- 21:15why they picked millennials in particular, probably because none of
- 21:18them are eligible for Social Security at this point, whereas
- 21:21every other generation older I'm guessing.
- 21:24Speaker 3: Some of them are at least eligible.
- 21:25Speaker 2: But nonetheless, that's the analysis from the soci Security Administration
- 21:31is that, yeah, if Congress doesn't fix this thing, then
- 21:34the average millennial out a good million bucks over their
- 21:38lifetime and benefits.
- 21:40Speaker 4: It's something that if you're in our generation, you shouldn't
- 21:45necessarily hang your hat on it entirely with all the
- 21:49issues that you run into.
- 21:51Speaker 6: What are the two ways to fix this?
- 21:52Speaker 4: Well, you could tax people more, not popular to offer
- 21:57as an opinion as a politician, or or you could
- 22:00push back the full retirement age for when people can collect.
- 22:05Speaker 2: There's a third option, what's the third massive wave of
- 22:09legal migrants in the age range of like eighteen to.
- 22:12Speaker 6: Thirty yep, more people paying, a ton of.
- 22:16Speaker 3: People paying into the system. It would bring down wages.
- 22:19It would you know, be the least of the popular.
- 22:23Speaker 2: Like I'm trying to think, would people like to pay
- 22:25a bunch more in taxes, loser so security benefits, or
- 22:28see like a fifty percent increase in migration.
- 22:32Speaker 3: Those are your optionized Sophie's choice sounds great. Yeah, good
- 22:36way to get voted out of office.
- 22:38Speaker 2: Folks, we're talking about Social Security, and I know that
- 22:41we sometimes treat it in a somewhat joking manner.
- 22:45Speaker 3: My personal opinion is.
- 22:46Speaker 2: That this will actually get quote unquote fixed.
- 22:51Speaker 3: Unfortunately.
- 22:52Speaker 2: I think it's just gonna be fixed by raising the
- 22:53deficit and spending a bunch of money that we can't
- 22:55afford to spend. But nonetheless, if you are not familiar
- 23:01with how benefits are calculated, how taxes are taken out
- 23:05of Social Security, how that differs from state to state,
- 23:08because guess what it does differ significantly from state to state.
- 23:12How your government pension might offset these benefits, what it
- 23:15might mean for your spouse if you're gone, what it
- 23:17might mean if you're divorced and still trying to collect
- 23:19soial security benefits, whether or not you're eligible to on
- 23:22an X spouse or a new spouse. There are so
- 23:25many complications on Social Security that there have literally been
- 23:29books written about all of these complications. We have a
- 23:32brand new guide for the month of October, just hot
- 23:35out today, fresh off the presses on social Security and taxes,
- 23:40and you can get your free copy by calling eight
- 23:43hundred three nine three four zero zero one. While I'm
- 23:47talking about it, though, I also want to bring up
- 23:48that the Financial Exchange is going on the road. As
- 23:51we've mentioned before, we're going to be in Springfield next Tuesday,
- 23:54October eighth. We still have a few seats left if
- 23:56you are looking to join that live broadcast of the
- 23:59Financial Exchange at the MGM Springfield, followed by a free
- 24:03lunch and seminar from the Armstrong Advisory Group. Again, new
- 24:07guide from the Armstrong Advisory Group. You can get it
- 24:09by calling eight hundred three to nine three four zero
- 24:12zero one. You can also sign up for the live
- 24:13broadcast of the Financial Exchange by going to Armstrong Advisory
- 24:17dot com, slash events, or just call us for both
- 24:19at eight hundred three nine three four zero zero one.
- 24:23Speaker 1: The proceeding was paid for by Armstrong Advisory Group, a
- 24:26registered investment advisor. Nothing in the ad or in any
- 24:28Armstrong Guide a specific financial, legal or tax advice. Consult
- 24:31your own financial, tax, and estate planning advisors before making
- 24:34any investment decisions. Armstrong may contact you to offer investment
- 24:37advisory services.
- 24:39Speaker 2: Paul, I don't know if this should be an indication
- 24:42of the beginning of the end for Nike or an
- 24:46indication that they are, you know, really connecting and firing
- 24:50on all cylinders. But my daughters recently outgrew their sneakers,
- 24:55and absolutely both of them, the twins insisted on a
- 25:01pair of high top Nikes and now have you know,
- 25:04coordinated one's teal one's blue high top Nikes because they
- 25:08needed that swosh on their shoes in order to, I guess,
- 25:12feel cool in elementary school.
- 25:14Speaker 3: They're eight years old.
- 25:16Speaker 2: Like I said, this could also be an indication of
- 25:18the beginning of the end for Nike, because I'm not
- 25:20sure that what the Armstrong kids are doing is considered
- 25:24to be the semblance of what's cool.
- 25:25Speaker 3: In this day and age. But sure clearly, in.
- 25:29Speaker 2: Spite of my misgivings, that Nike swoosh is continuing with
- 25:34its staying power. If you know a couple of eight
- 25:36year old kids that have no idea about the brand.
- 25:39Speaker 3: I don't think they even knew Nike.
- 25:42Speaker 2: They're just like, you know, we want the ones with
- 25:44the thing, the check mark, the swosh on the shoes.
- 25:47Speaker 4: That's really interesting here. I mean, I'm of the generation
- 25:51that grew up with it and because of the athletes
- 25:54that grace the Nike shoes Jordan.
- 25:56Speaker 3: As again, my kids have never watched the game of
- 25:58basket no, I know. That's what's fascinating.
- 26:00Speaker 4: Interesting to hear that it carries over even to your kids,
- 26:04who I know have no idea probably who Michael Jordan is,
- 26:07or likely many of the athletes who wear them on
- 26:11their feet today they probably have no concept of. And
- 26:15to me, that's been the story with Nike for years
- 26:18is its brand recognition. You have a lot of other
- 26:21entrants in the market innovating in the footwear space, but
- 26:25what they've always been able to count on is that
- 26:28brand recognition. And as they go into a transition from
- 26:32a leadership perspective where they're bringing back Elliott Hill, who
- 26:36was part of the company for thirty years and had
- 26:39been working extensively at night Nike since twenty seventeen but
- 26:44had stepped away for retirement. Now the focus is on
- 26:48sort of not rebranding, but getting back to its core
- 26:52competency of picking up sales. They saw a ten percent
- 26:56decline in sales for the court that ended on August thirtieth,
- 26:59and what they're gonna have to do. Part of the
- 27:01problem was these Air Force ones, air Jordan ones were
- 27:05these illustrious brands that they basically flooded the market with
- 27:08too much supply. They're now focusing on reducing that supply
- 27:11to revive consumer interest in the product. That along with
- 27:16repairing their relationships with wholesalers like foot Locker. Those are
- 27:19the challenges that lay ahead for Nike. Will get more
- 27:22into that picture at the close of market today when
- 27:24they report their earnings, but it is likely to see
- 27:28perhaps another downward revision in sales for a stock that's
- 27:31been beaten up significantly this year. But as someone who
- 27:36who does love the brand and bought my kids shoes
- 27:40when they were barely able to walk, I'm sort of
- 27:44the sucker in that demographic. I'm not gonna say that
- 27:47I don't still care.
- 27:48Speaker 2: Stock, by the way, slightly up today with the rest
- 27:50of the market down. But the more compelling story with
- 27:53Nike is the longer term trajectory.
- 27:55Speaker 1: Here.
- 27:55Speaker 2: Five years ago to the day their stock was trading
- 27:58at ninety three dollars per sit currently sitting at eighty nine.
- 28:02In between that it had gotten up above one hundred
- 28:04and seventy five dollars per share, and has just been
- 28:07a tremendously disappointing few years, hence the leadership change at
- 28:11the top of Nike.
- 28:12Speaker 1: Find daily interviews and full shows of The Financial Exchange
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- 28:39Speaker 5: This segment of The Financial Exchange is brought to you
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- 29:08to visit USVII dot com to book your trip. That's
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- 29:14Speaker 2: I would like to talk about price gouging and why
- 29:16it is a stupid idea to run a campaign on
- 29:22the idea of price gouging. I'm going to go back
- 29:25to nineteen sixty four. Supreme Court Justice Potter Stewart was
- 29:30describing a case where somebody was trying to bring a
- 29:33case against a movie for it being like pornography, and
- 29:36his quote, I shall not today attempt to further define
- 29:39the kinds of material I understand to be embraced within
- 29:42that shorthand description quote hardcore pornography. And perhaps I could
- 29:46never succeed in intelligibly doing so, but I know it
- 29:49when I see it. And the motion picture involved in
- 29:51this case is not that the same thing seems to
- 29:54be getting described with price gouging.
- 29:57Speaker 3: Nobody really understands.
- 29:59Speaker 2: How to perfectly just scribe what price gouging is, but
- 30:03I think we can generally agree that we know it
- 30:06when we see it, right, Like you know, there's a
- 30:08hurricane bearing down on Florida, and the grocery store marks
- 30:12up water bottles five hundred percent. There's a threat of
- 30:17a wildfire, and the utility company jacks up water prices
- 30:21by you know, three hundred percent. There's some pretty obvious
- 30:24cases of price gouging, but the Harris administration is attempting
- 30:28to build a policy on Hey, this is how we're
- 30:31going to bring down prices, because we're going to go
- 30:34after price gouging, and they have no intelligible way of
- 30:38describing what it is, and therefore no way of bringing
- 30:42down prices by going after companies that engage in it.
- 30:46Because quite honestly, price gouging, as I think all of
- 30:51us have come to understand, it doesn't really happen very often.
- 30:56It just doesn't. It did happen. It's happened, you know,
- 30:59I'm sure it happened day. It happened during the beginning
- 31:02stages of COVID. Remember they arrested some guy in New
- 31:05York for buying a whole bunch of face masks and
- 31:07selling them out of his truck for like an obscene price.
- 31:10Speaker 1: Like.
- 31:10Speaker 2: Price gouging of course happens, but it is not the
- 31:14reason that grocery prices are up twenty five percent over
- 31:17the last four years and developing policy that's going to
- 31:21somehow define and then attempt to charge firms with price
- 31:27gouging when, by the way, most states already have rules
- 31:30on the books when it comes to not gouging during
- 31:33states of emergency, which is pretty much the only time
- 31:35it ever actually happens. It's not going to fix anything
- 31:38when it comes to prices.
- 31:39Speaker 4: This is why you have free markets, right, is to
- 31:42have multiple different competitors in a particular space to offset
- 31:46any one business charging too much for a range of
- 31:50services or products, whether it's grocery store or we talk
- 31:54about you know, the auto market earlier in the program,
- 31:56where yes, we've seen a tremendous increase over the last
- 32:00four or five years, but prices have started to revert
- 32:03back down as that supply and demand imbalance has shifted.
- 32:06And that's the way I believe that market should be run.
- 32:09You balance those supply and demands and that will typically
- 32:12shake that stuff out. On the price gauging gougeing side
- 32:15of things, the idea of doing pointed legislation against it
- 32:20just seems difficult to parse out what it is and
- 32:23how it just.
- 32:24Speaker 2: Generally, like again, we all know price gouging when we
- 32:27see it, and so yes, if we are faced with
- 32:30something like a pandemic that sends the demand for face
- 32:33masks and antibacterial wipes through the roof, then municipality should
- 32:38step in and say, hey, any company that engages in
- 32:40price gouging here is going to never do business again.
- 32:43But again, that is not the reason why grocery prices
- 32:47are up twenty five percent of the last few years.
- 32:49It's because labor costs are up. It's because every price
- 32:52of inputs into those grocery prices are up. It's not because, oh,
- 32:57demand for groceries is fifty percent higher than it was
- 33:00in twenty nineteen and there's no competition. Very evidently that
- 33:04is not the case. I can go to Wegmans, I
- 33:05can go to Whole Foods. I can go to Market
- 33:07Basker and go to Shaws Roach Brothers. I can go
- 33:09to dozens of different grocery stores that are going to
- 33:11have different prices and all compete with each other. None
- 33:13of them, as far as anyone can tell, is engaging
- 33:16in significant degrees of price gouching.
- 33:18Speaker 4: And if they will, people just stop there, right, I'll
- 33:21go to Walmart instead. The five percent CD is a
- 33:25great deal until the bank calls it back. This is
- 33:28a piece from the Wall Street Journal where a lot
- 33:31of investors out there. I didn't know how prevalent this
- 33:34really was, but many have been impacted by purchasing five
- 33:37percent CDs that may have had a maturity of twenty
- 33:41twenty six. For example, However, they had that very pesky
- 33:46call provision, which is basically enables the issuer to call
- 33:51and return back the principle of a CD that was
- 33:54purchased at a point in time. So, for example, if
- 33:58you were out there buying CDs from Fidelity or Charles
- 34:01Schwab or wherever you do your brokerage business, with those
- 34:05CDs that are callable, really important to focus on the
- 34:09what's called the yield to worse or the yield to call,
- 34:12which is basically assessing out the assumed probability that if
- 34:16you buy, for example, a five and a half percent
- 34:18CD with a call provision and the FED cuts down
- 34:21interest rates, then what a JP Morgan or Fidelity or
- 34:24Charles Schwab or whoever the issuer is is going to
- 34:27do is you're better believe that they're going to give
- 34:29you back your money and make sure that they don't
- 34:33have to pay the five percent that they may have
- 34:36not agreed to but may have you know, advertised to
- 34:39offer to you initially.
- 34:40Speaker 2: Yeah, I don't know how common these are at like
- 34:43local banks, for instance, where most of the CD purchases
- 34:46were made over the last few years.
- 34:47Speaker 4: Yeah, I feel like those are much more cun dry
- 34:49and they don't have those call provisions.
- 34:51Speaker 2: But clearly some of them do, right, very obviously, And
- 34:54you know, for bond investors, people are probably already familiar
- 34:56with this, right, Like, if you've been buying bonds over
- 34:58the last few decades or last years, you're probably have
- 35:02seen the call provisions put into bonds, and you do
- 35:05look at that yield to maturity versus yield to worse
- 35:07in factor that in when making a purchase. But I
- 35:10do think to your point, Paul, there have been a
- 35:12lot of new entrants into a number of new markets
- 35:15that were irrelevant for decades, right, Nobody was talking about
- 35:18eyebonds until the you know, since the nineteen eighties until
- 35:24the last few years, and then again, you know, people
- 35:27learning all sorts of new things about eyebonds, like, oh, yeah,
- 35:29those rates come down pretty quickly when inflation goes away CDs.
- 35:33Speaker 3: Same story.
- 35:33Speaker 2: Who was buying CDs over the last I mean, I
- 35:36know people were still buying CDs over the last few years,
- 35:38but when they were paying three quarters of percent interest,
- 35:42there just wasn't much of an incentive to do so,
- 35:45all of a sudden, they're back in fashion and yeah.
- 35:48Speaker 3: People learning some again.
- 35:50Speaker 2: Is this going to ruin you financially, No, probably not,
- 35:52but it's gonna leave a bit of a bad taste
- 35:53in your mouth if you had that five percent CD
- 35:55called right out from India.
- 35:57Speaker 4: The same thing applies with your money markets and your
- 35:59savings account there. Just monitor that even faster. Yeah, it's
- 36:02it's a real immediate impact.
- 36:04Speaker 6: Monitor.
- 36:04Speaker 4: I'm not saying that it's detrimental to have your money
- 36:07market savings dropped from five to four and a half,
- 36:10but just keep an.
- 36:10Speaker 6: Eye on it.
- 36:11Speaker 2: That's all the time we have. Markets remain strongly negative
- 36:14territories SMP. As we close out the show off fifty
- 36:17five points or over nine ten seven percent, we'll be
- 36:20back at it tomorrow. Folks, have a great rest of
- 36:22your day and we'll talk to you then.